18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.IWCRichemont DNS Inc.valideus.comView

How do you expect that your proposed gTLD will benefit registrants, internet users and others?

The registry will be stringently controlled by authorised Richemont DNS personnel on behalf of the Richemont company, IWC, but it is predicted that it will also benefit the following stakeholders, all in the global public interest:
Our customers: whether they are industry professionals or consumers, a new .IWC registry will benefit them by becoming a location for authentic, accessible information about the company and its collections.
Our employees: a new gTLD will reinforce our brand worldwide and provide a more secure communication channel.

Our authorized dealers: a new gTLD will provide our authorized dealer network with a space that sets them apart from counterfeiters and provides them with the direct relation to IWC in the minds of the public.

Our investors seeking accurate information regarding IWC’s goods and services.

Law enforcement seeking information about genuine products.

What is the goal of your proposed gTLD in terms of areas of speciality, service levels
At Richemont, we pride ourselves on the integrity of our group brands and the high quality of our luxury goods. This will be reflected in the treatment of the new gTLD on IWC’s behalf. The goal is to position Richemont DNS, on behalf of IWC, to exploit this latest internet advance in order to further enhance the IWC brand and reputation. We hope that this registry will be regarded by IWC customers, as well as by the investors who follow our companies, as the authentic location for accurate information on IWC’s collections and products.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Richemont DNS is eager to operate a registry with shorter domain names that are universally applicable across the globe. We feel it offers clarity, simplicity and will enable our customers to place their trust in our registry while also providing potential for enhanced communication with them and with staff.

Richemont DNS looks forward to utilising the new registry in conjunction with IWC’s current domains and are particularly keen to market under the term .IWC in the future if the new gTLD process is a success. This new gTLD also enables brands to potentially leave behind complex naming hierarchies inherent in country code extensions.

What goals does your proposed gTLD have in terms of user experience?

IWC hopes that its customers and others who visit to communicate with IWC know they are in a trusted and authentic destination once they arrive at the new gTLD. We want them to be confident that they will receive accurate information and that their sensitive personal details will be protected in accordance with applicable laws as interpreted and applied.

Provide a complete description of the Richemont DNS’s intended registration policies in support of the goals above

Richemont DNS will be the operator of the .IWC registry and is the Richemont DNS entity in the ICANN process. The Richemont DNS Domain Name Management team will be responsible for the development, maintenance and enforcement of the Richemont DNS Domain Management Policy. This policy will define the rules associated with eligibility and domain name allocation, will set out the license terms governing the use of a .IWC domain name and will describe the dispute resolution policies for the IWC gTLD. This policy is intended to be updated and revised regularly to reflect IWC’s commercial and strategic interests and, where appropriate, ICANN consensus policies as they develop.
Registration of a .IWC domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .IWC registry will remain the property of Richemont.
Each applied for A-label character string must conform to the .IWC rules of eligibility. Each .IWC name must:
Be at least 3 characters and no more than 63 characters long
Not contain a hyphen on the 3rd and 4th position (except IDNs)
Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
Start and end with an alphanumeric character, not a hyphen
Not match any character strings reserved by ICANN
Not match any protected country names or geographical terms
Internationalized domain names (IDN) may be supported in the .IWC registry at the second level.
Users of .IWC names must utilise their domains solely for purposes that enhance IWC’s strategic or commercial interests. .IWC domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.
Users of .IWC names may not delegate or assign any rights in .IWC domains to external organizations, institutions, or individuals.
All .IWC domains will carry accurate and up to date registration records.
The Richemont DNS Domain Name Management Team may revoke a .IWC domain name at any time in line with Richemont’s corporate and strategic interests. Cancellation of any Required License will result in revocation of any second level domain name that was registered under any such Required License.
The .IWC registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS and other relevant consensus policies.

Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As a global luxury goods brand with a high profile, we take our responsibility to protect the confidential information of customers and staff very seriously.

The .IWC registry will continue our policy of protecting confidential information. Richemont DNS will comply with the Personal Data obligations of the ICANN Registry Agreement and all applicable data protection laws as interpreted and applied. As required, approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

We will:
Document policies and procedures including an escalation process
Use appropriate levels of encryption and physical security
Train key staff and ensure responsibilities are understood and documented in rules of conduct
Limit access to records only to those employees or service providers who need access for the performance of their job duties
Test procedures
Monitor best practice and ICANN’s mandated and recommended policies
Audit the work of providers including the Escrow provider and checking data.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

We will produce and publish guidelines for internal use. These are intended to provide clarity on who can apply for a .IWC second level domain and how any such second level domain name is to be used. This is a standard registry closed to third parties so these guidelines should ensure that .IWC domains are used in accordance with IWC’s objectives by authorised Richemont DNS representatives. For example, it will be necessary to create a home page for the registry using straightforward messaging for the benefit of internal users so that our policies and the rules of eligibility are clearly understood.

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