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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.auctionSand Galley, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.
gTLDFull Legal NameE-mail suffixDetail
.政府Net-Chinese Co., Ltd.net-chinese.com.twView
The missions and purposes of the proposed .政府 gTLD are described as follows.

1. The new .政府 gTLD to promote governmental images
The .政府 gTLD proposed by Net-Chinese and Taiwan Network Information Center (TWNIC) under the basis of partnership is an Internationalized Top Level Domain Name in Chinese to serve the Chinese-speaking people, places and communities around the world. There is about one-sixth of the worldʹs population or over one billion people using Chinese. Thus, the .政府 gTLD will be targeted to create efficient identity between Chinese-speaking people, places and communities and those who would like to convey information to the Chinese-speaking people, places and communities. One of the missions and purposes of the .政府 gTLD is to facilitate collaboration among government-to-government, government-to-business, and government-to-citizen entities globally. It is critical that each government, central or local, maintain good relationships with other governments for collaboration and support. The current domains under each .gov ccTLD do not serve the purpose of providing a unique domain for Chinese-speaking people, places and communities to exchange of information and collaboration among the governments.

Based on the mission and purpose, Net-Chinese is authorized by TWNIC to submit the application of .政府 gTLD, and TWNIC will fully support the registry operation, back-end, and financial expenditure for this application and operation after delegation.

The .政府 gTLD hosts government related websites of the federal⁄central governments, state⁄province governments or local governments such as city⁄county⁄township or any other governmental agencies or any applicable to the public interests. This new .政府 gTLD is innovative to create a one-shop show room, where all the official websites of governments around the world can be accessed by visitors.

The on-lined presence of the government under the .政府gTLD can promote its public image by providing services to businesses and citizens on an upgraded level. The governmental functions, including administrative, judicial and legislative, will have impacts far beyond their traditional jurisdictions and geographic limits. In addition, .政府 gTLD provides the official and trusted Internet presence for these government entities.

2. The new .政府gTLD to meet the needs of IDN market
The rise of political and economic power of the Chinese-speaking community around the world echoes the growing needs of Internationalized Domain Names. One out of every six people in the world use Chinese as their main language to communicate among themselves. It is critical for them to use a language familiar to them to surf the Internet and search the world. The .政府 gTLD in Chinese, which means the government providing services to the public for the best interests, is an innovation and a convenient tool for the Chinese-speaking people to search for the official websites of governments not only of their home towns but also every country in the world.

In order to avoid unnecessary political implications of the .政府 gTLD, Net-Chinese, a private professional domain name service provider incorporated and headquartered in Taiwan, is authorized by the Taiwan Network Information Center to submit the application of .政府 TLD. Additionally, TWNIC is a neutral and not-for-profit organization to operate the ccTLD registration service over 10 years and has cooperated with different registries and registrars to provide worldwide registration service. Based on the partnership between TWNIC and Net-Chinese, the proposed string .政府 will focus on global target for those governmental organizations, public institutions, or any related organizations supported by government to provide public services, providing registration service without limitations of border, barrier, and discrimination.

Founded in the year 2000, Net-Chinese, with outstanding technology and service in the domain name business, has been accredited by more than 170 ccTLDs and almost all gTLDs Registries. In addition to domain name registration, Net-Chinese also provides comprehensive domain name services to their clients, including but not limited to technical support, domain name management, marketing and other professional services. Net-Chinese, familiar with the Chinese community, also leverages with TWNIC to build up unique expertise in the management and operation of the Registry of the new .政府 gTLD.

The TWNIC is the unique neutral and non-profit organization that takes charge of the domain name registration and IP address allocation in Taiwan. Besides offering full range network services, the TWNIC participates in various related international conferences, in hopes to provide the best services for Internet service providers in Taiwan through public participation and constant improvements, which are the biggest goal of the TWNIC. TWNIC is the organization for national network information services in Taiwan, to cooperate with international Internet organizations such as ICANN and APNIC as well as equivalent national Internet organizations in other countries, including JPNIC, CNNIC, and KRNIC.

The primary functions and responsibilities of TWNIC are:
- Providing specialized Internet services, including domain name and IP⁄ASN registration and management, as well as directory and database access; in addition, promoting Internet business in Taiwan in a spirit of non-profit, mutual and impartial sharing of network resources
- Coordinating and facilitating activities and cooperation between national and international Internet-related organizations
- Assisting the industry in the promotion of nationwide Internet use, and coordinating the exchange and integration of Internet information services

Currently, TWNIC provides the following registration services:
- Second Level English Domain Name: ASCII.tw Third Level English Domain Name: com.tw, net.tw, org.tw, idv.tw, game.tw, club.tw and ebiz.tw Second Level Chinese Domain Name: 中文.tw and中文.台灣
- Third Level Chinese Domain Name: 商業.tw, 網路.tw and組織.tw

TWNIC provides the most comprehensive .tw and .台灣domain name services. More information on .tw domain name registration services, please refer to www.twdn.tw.