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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.政府Net-Chinese Co., Ltd.net-chinese.com.twView
This new .政府 gTLD is innovative to create a one-shop show room, where all the official websites of governments around the world can be accessed by visitors with Chinese backgrounds. The Registry for the new .政府 gTLD is, in fact, applying to create and operate a registry business supporting the Internetʹs domain name system. This involves a number of significant responsibilities as the operator of the new .政府 gTLD Registry. Therefore, the Registry will provide the Registry Services as required in the ICANN-Registry Agreement.
18-2-2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
As the Internet is playing a dominant role in the governmental functions, each government, central or local, looks beyond its traditional jurisdiction. An on-lined identity is critical and an internationalized domain name is a logical next growth step. For example, if the New York City Government would like to establish an on-lined identity in the Chinese world, a newyorkcity.政府, 紐約市.政府or NYC.政府 address may be best for communicating with prospective visitors from China, Hong Kong or Taiwan. The .政府 will provide both Chinese and English registration at the second level to fulfill the needs of the global.
A new IDN .政府 gTLD provides specific services for a specialized community that has unique needs not otherwise served by a ccTLD or other existing gTLDs. The introduction or expansion of IDN gTLDs with .政府has promoted competition, users’ trust and governmental choice.
Unlike ccTLDs also, which provides for a local audience, .政府 gTLD will allow the users to express a relevance in the public sector in order to identify the IDN name of governments and distinguish the services or information from the private sector.
The introduction or expansion of IDN gTLDs with .政府 has promoted innovation in the domain name market by using the equivalent word of government in Chinese to connect the governments around the world with the Chinese Internet users.
18-2-3 What goals does your proposed gTLD have in terms of user experience?
.政府is a highly recognizable string in Chinese characters that is short, easy to remember, versatile but specific and focused on governmental organizations, public institutions, or any related organizations supported by government to provide public services. It captures the essence of the Chinese-speaking or non Chinese-speaking people, places and communities served and it is a sustainable phrase that will not easily become obsolete. .政府 traverses a broad region yet elicits a clear concept and coherence of the community, providing Applicants tremendous value in establishing an Internet presence with global recognition and regional significance.
For the users with Chinese background, it is easier and more convenient for them to identify the name of the government and distinguish the services or information from the private sector.
18-2-4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above
1. Launch Timeline
(1) Registry Reserved Names
The Registry will reserve certain names from registration in the .政府gTLD , including but not limited to the names appearing on the list of ICANN reserved gTLD names. To protect geographic names, the Registry will reserve all capital city names of a country or territory listed in the ISO 3166-1 standard, city names, sub-national place names listed in the ISO 3166-2 standard, names listed in the ISO 3166-3 standard, and names listed as a UNESCO region or appearing on the“Composition of macro geographic (continental) or regions, geographic sub regions, and selected economic and other groupings” list. Currently TWNIC has constituted a Domain Name Committee which comprises 17 members from a variety of stakeholders. The reserved names will be expended to different dimensions and reviewed by TWNIC Domain Name Committee.
(2) Applicant Identification Verification Process
On the purpose of providing worldwide registration service without limitations of border, barrier, and discrimination, the names under the .政府gTLD will be made available for Applicants who are the authorized representatives of the governmental organizations, public institutions, or any related organizations supported by government to provide public services. The Applicant Identification Verification Process will be operated and designed to confirm the application and validate contact information for prospective Registrants.
(3) Sunrise Period
This is a pre-launch design providing a period of application submission time for those qualified applicants to submit Registration Requests for .政府 gTLD names corresponding to its purpose. If applicable, the Trademark Clearinghouse will be adopted to fulfill pre-launch period rights protection mechanisms (RPMs). These RPMs will consist of a Trademark Claims Service and a Sunrise Period.
(4) General Availability
Following the opening of general registrations: any Applicant who is the authorized representative of the governmental organizations, public institutions, or any related organizations supported by government to provide public services may apply on a first-come, first-served basis to register .政府 gTLD names. The Registry and Registrar will not implement the substantive document review.
When applying to register to the registration of a domain name, the Applicant shall bear sole liability if any information provided by the Applicant is erroneous, false, or infringes any right or interest of a third party:
- The content of all information stated on the domain name registration application form is true, complete, and accurate.
- To the Applicantʹs knowledge, the domain name for which the Applicant applies for registration does not infringe any right or interest of a third party.
- The Applicant is not applying for registration of, and will not use, the domain name out of any improper purpose or in knowing violation of any laws or regulations. The Applicant shall warrant that all information provided in the domain name registration application form is true, complete and accurate.
The Registry and the Registrar shall have the right to cancel the domain name registration if the Applicant in violation to the application rules.
2. Registration of .政府 gTLD Names
Registration Requests for .政府gTLD names may be submitted only by an ICANN-accredited Registrar. The Registry may reject a Registration Request, or may delete, revoke, suspend, cancel or transfer a Registration in accordance with the terms and conditions of the Registry-Registrant Agreement.
3. Term
.政府gTLD names may be registered for a period of no less than one (1) year and no more than ten (10) years, commencing on the date on which the Registration Request submitted by an ICANN-accredited Registrar is created by the Registry. All Registration Requests must specify the registration period. It is the obligation of the ICANN-accredited Registrar, and not the Registry, to notify a Registrant in advance of the termination or expiration of a Registration.
4. Payment to the Registry
The Registry will not accept a Registration Request, and will not renew a Registration at the end of the applicable Term unless it has received payment in full from the applicable ICANN-accredited Registrar. Names subject to a Registration Request or names that result in a Registration will be released in accordance with Registry Policies and ICANN Requirements.
5. Registry-Registrant Agreement
Prior to submitting a Registration Request, the ICANN-accredited Registrar must secure the affirmative consent of the Applicant to the terms and conditions of the Registry-Registrant Agreement, as amended from time to time and posted on the Registry Website.
6. Trademark Claims Notice
At the close of the Sunrise Period, if more than one Sunrise application is made for a domain name, all Sunrise Applicants for that domain name will be notified of the claims made by the other Sunrise Applicants for that name.
By submitting a Registration Request, Applicant agrees that the Registry and⁄or its authorized Trademark Clearinghouse is authorized to share information relating to Applicant’s Registration Request with other Applicants, as indicated in the Trademark Claims Notice above. In the event any Sunrise Applicant proceeds with a Registration Request, such Applicant will be deemed on notice of the Trademark Claims submitted by the other Sunrise Applicant(s) and may not claim lack of notice with regard to such Applicant(s) in any subsequent dispute proceeding.
7. Certification ⁄ Liability
The Applicant shall warrant that all information provided in the domain name registration application form is true, complete and accurate. The Registry and the Registrar shall have the right to cancel the domain name registration if the Applicant in violation to the application rules.
By submitting a Registration Request, Applicants acknowledge, agree, and accept sole and direct liability for damages suffered by any third party injured as a consequence of a Registration Request of a name in the .政府gTLD under this policy.
8. Determinations
The determinations of the Registry and its authorized Trademark Clearinghouse regarding any Registration Requests shall be final and non-appealable; provided, however, that such determination will not affect rights Applicants may have under applicable law, ICANN policies, or Registry-provided dispute resolution procedures.
9. General Availability
During General Availability, Registration Requests made by any Applicant who is the authorized representative of the governmental organizations, public institutions, or any related organizations supported by government to provide public services will be allocated by the Registry through ICANN-accredited Registrars on a first-come, first-served basis subject to the Registry Policies and ICANN Requirements.
10. Preventing Abusive Registrations
The Registry will authenticate any Applicant who is the authorized representative of the government as part of the .政府 gTLD name registration process. As part of this process, the Registry will validate contact information for the Registrant and secure the Registrant’s affirmative consent to the Registry-Registrant Agreement. The Applicant Identification Verification Process must be completed before a domain name is permitted to resolve in the .政府 gTLD.
All Registrants agree to participate in and abide by any determinations made as part the Registry’s dispute resolution procedures, including the Charter Eligibility Dispute Resolution Procedure (CEDRP), the Uniform Rapid Suspension System (URS), and ICANN‘s Uniform Domain Name Dispute Resolution Policy (UDRP).
The Registry has selected a neutral third-party as its dispute resolution service provider for the CEDRP, URS, and UDRP procedures. The detailed rules, procedures, and fees for the dispute resolution service provider will be published on the Registry Website.
11. Committee of Registry
Net-Chinese is authorized by TWNIC to submit the application of .政府 gTLD, and TWNIC will fully support the registry operation, back-end, and financial expenditure for this application and operation after delegation.
Primary decision-making responsibility at TWNIC lies with the Board of Directors and Supervisors, which oversees the main committees. These committees are responsible for domain names, IP addresses and protocol, international affairs, and network security respectively.
As indicated above, the Domain Name Committee has been responsibility for forming domain name registration policies for .tw, .台灣, and .台湾. The Committee is composed of total of 17 members from departments of governmental information, communication and technology, private-sectors, law institutions, and end users presenting diversified qualification and expertise. Based on the past experiences, The Registry will follow current mechanism to work with TWNIC Domain Name Committee on the Registry operation for .政府.
In making this decision, TWNIC already possesses a production-proven registry system that can be quickly deployed and smoothly operated over its robust, flexible, and scalable world-class infrastructure. TWNIC will provide the highest level of service while delivering a secure, stable and comprehensive registry platform. TWNIC’s Registry Services platform to deploy .政府 registry, by providing all the Registry Services required by ICANN and its customers.
After a screening and selection process, the Registry will collaborate with Registrars accredited by Net-Chinese by signing a Registry-Registrar Agreement. In full compliance with the ICANN’s policies and rules and the Registry’s duties and responsibilities arising under the ICANN-Registry Agreement, accredited Registrars are bound to promote the brand name awareness of .政府 gTLD and provide professional services in domain name registration for the customers.
The Registry is firmly committed to the protection of trademark rights and to implement the mandatory rights protection mechanisms contained in the Applicant Guidebook and detailed in Specification 7 of the ICANN-Registry Agreement. The Registry will implement the following rights protection mechanisms in accordance with the Applicant Guidebook as further described below:
- Trademark Clearinghouse: a one-stop shop where trademark holders can protect their trademarks with a single registration
- Sunrise and Trademark Claims processes
- Implementation of the UDRP and the rules of UDRP to address domain names that have been registered and used in bad faith
- Uniform Rapid Suspension: A quicker, more efficient and cheaper alternative to the UDRP to deal with clear cut cases of cybersquatting
- Implementation of a Thick WHOIS making it easier for trademark holders to identify and locate infringing parties
18-2-5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The Registry understands how important privacy or confidential information is to users. This privacy policy explains how we process information that identifies users personally, when users:
- visit websites operated by Net-Chinese (“Registry Websites”);
- register for .政府 gTLD names.
1. This privacy policy applies only to Personal Information that Net-Chinese collects from and about Registrants or users. It does not apply to information collected by Registrars or third parties when Registrants or users apply to register a .政府 gTLD name with them nor does it apply to information collected on third party sites that Registrants or users may access via a link on Registry Websites.
By using Registry Websites or services, including without limitation by registering or reserving a .政府 gTLD name, Registrants or users consent to the collection, use, processing, and transfer of Registrants’ or users’ Personal Information in accordance with the terms of this Privacy Policy. Registrants or users consent to the collection, use, processing, and⁄or disclosure of Registrants or users’ sensitive information and their Personal Information in accordance with the provisions of this Privacy Policy.
2. Information Registrants or Users Provided on Registry Websites:
The Registry collects Personal Information that Registrants or users directly provide on any Registry Websites, for example, when Registrants or users submit a question or comment, request to receive updates from the Registry, or submit information regarding Registrants’ or users’ interest in a .政府 gTLD name. The registry also collects information that Registrants or users post on public forums or in chat rooms on Registry Websites.
3. Information Collected Automatically on Registry Websites:
When Registrants or users visit Registry Websites, the Registry servers automatically log certain information including without limitation: the type of browser Registrants or users are using, IP address, other information about Registrants or users’ geographic location, and the domain name of Registrants or users’ Internet service provider.
The Registry’s servers also log information about Registrants’ or users’ activity on Registry Websites, including without limitation the time and date of their visits, the pages they view on any Registry Website, Registrants or users’ responses to offerings and advertisements (if any) presented on the Registry Websites, and the searches they perform, including without limitation any WHOIS searches.
4. Use of Personal Information Collected on Registry Websites:
The Registry uses Personal Information collected on all Registry Websites to operate and improve those Registry Websites, to fulfill Registrants or users’ requests and respond to their inquiries, to understand how Registrants or users use the Registry Websites, and to personalize the content and advertisements Registrants or users see on those Registry Websites.
5. Collection, Use, & Disclosure of Personal Information from Domain Name Registrants:
The Registry collects Personal Information when Applicants apply for the Applicant Identification Verification Process as well as when they apply to register a .政府 gTLD name through any of the ICANN-accredited Registrars.
6. Information Collected in Connection with .政府 gTLD Name Registration
The Registry collects Registrants or users’ personal information with regard to the Applicant Identification Verification Process, trademark rights Information, registration Information, and monitoring Information.
7.Use of Information Collected for .政府 gTLD Name Registrations:
The Registry uses Registrants or users’ personal information with regard to the Applicant Identification Verification Process, trademark rights Information, registration Information and monitoring Information. The Registry also uses this information to operate its business in the ordinary course, improve the Registry’s services, develop new services, and to inform Registrants or users about services that may be of interest to them.
8. Disclosure of Personal Information
The Registry discloses Registration Information to the public in the form of Whois records, as required by ICANN. The Registry does not disclose Registrants or users’ age-related information, credit card information, or other supplemental information used to verify Registrants or users’ identification to the public in the form of Whois records.
The Registry does not share Registrants or users’ sensitive information, Personal Information, identification Information, Trademark Rights Information, or Registration Information with third parties without Registrants or users’ affirmative consent unless it is required otherwise.
The Registry may use agents and contractors in order to help operate the Registry Websites, provide the Registry’s service offerings, and to operate the Registry’s business. Registrants or users expressly consent to the sharing of their Personal Information with the Registry’s agents, contractors and service providers under the premise.
18-2-6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
As the partner of .政府 and a world-renowned company specialized in domain name registration and management, Net-Chinese often makes its corporate information available to the public by regularly launching marketing campaigns and other activities to strengthen public relations. Net-Chinese often announces company-related news and corporate insights for public information. Besides these PR campaigns, Net-Chinese launches from time to time marketing initiatives to gain favorable publicity, including traditional, on-lined and other media advertisements. Net-Chinese leverages with different media to target diversified Internet users.
gTLDFull Legal NameE-mail suffixDetail
.musicdot Music Limitedfamousfourmedia.comView
Q18b
How do you expect that your proposed gTLD will benefit Registrants, Internet users, and others?

The Applicantʹs primary intention is to provide a favorable ecosystem for the growth and evolution of the sector. The key to achieving this aim are significant provisions for brand integrity and protection of intellectual property. The Applicant intends to push the boundaries of what can be done through innovative design of the new top level domain, including technologies that capitalize on the sectorʹs needs. A close relationship with the sectorʹs stakeholders is essential to this purpose, and will enable .music to grow in response to both Registrant and user needs. The gTLD also contains significant opportunities as a next generation organizational scheme for online content, including provisions for abuse prevention to defend users against malicious registrations. The gTLD has been meticulously designed by a team of industry leaders from an array of different fields. This has enabled the creation of an airtight financial strategy, an inspired technological development plan as well as a close and dynamic relationship with the sector community - all critical needs on the path to the enduring success of the gTLD.

18(b)(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

Specialty

The Applicant’s key specialty goal is to enable a secure and stable gTLD dedicated to providing global Internet users with a targeted space for subject matter of interest. This gTLD will serve as a home for both Registrants and end-users who feel an affinity with this sector and its associated content. Consequently they will prefer to register domain names, create and post content and seek information in a highly targeted manner.

Allowing users the ability to create a targeted, unique space within the new gTLD will enable them to customize their online offering and presence. The .music gTLD will by itself clearly signal the nature and purpose of such websites to Internet users.

The applicant intends to actively promote gTLD specific vertical searching in the gTLD for the benefit of Registrants, end-users and other stakeholders. This specialization through Vertical Search will also benefit Internet users seeking authentic online information and products or services as they will no longer have to wade through content completely unrelated to their desired results.

As the gTLD is sector specific it will provide a better context for second level strings allowing for a much higher number of relevant and more conscise domains. This more targeted environment will simplify the user experience across multiple platforms specifically with smartphones and tablets where minimal input is favoured.


Service Levels

The goal of the gTLD Registry is to offer domain name registration services of the highest level, exceeding both ICANN requirements and current sector norms. To achieve these goals, the Applicant has contracted with well established, proven service providers offering the highest possible level of quality in Registry and Registrar services. The expertise of the service providers will ensure that the security and quality of the gTLD will be uncompromised.

The Applicant will further provide the highest level of service to trademark, legal rights owners and second-level domain owners. To achieve this goal the Applicant will be implementing a range of Abuse Prevention and Mitigation policies and procedures. The Applicant is also firmly committed to the protection of Intellectual Property rights and will implement all the mandatory Rights Protection Mechanisms (RPMs) contained in the Applicant Guidebook. Aswell as these The Applicant will further protect the rights of others through the implementation of additional RPMs. The RSPʹs experience will ensure that the gTLD provides this high level of service to trademark and other legal rights owners to combat abusive and malicious activity within the gTLD.

The Registry will respond to abuse or malicious conduct complaints on a 24⁄7⁄365 basis, respond to requests from governmental and quasi-governmental agencies and law enforcement in a timely manner, and promptly abide by decisions and judgments of UDRP and URS panels, in accordance with ICANN consensus policies.

The Applicant will also provide fast and responsive (24⁄7⁄365) customer support to both Registrars and end-users in a number of languages to assist with general enquiries as well as complaints of abusive or malicious conduct.


Service Levels related to Registry Backend Services

The Applicant will work with ARI Registry Services (hereinafter “RSP”) whose extensive experience spans more than a decade. This will ensure delivery of the protected, trusted, and permanently-running Registry infrastructure necessary to reliably host and operate a gTLD. The Applicant will also work with its Registrars to ensure that consumers receive secure, fast, and reliable domain name registration services with a high-level of customer service.

The global DNS network that will be utilised for the resolution of domains in this gTLD has already been operating for over 10 years. It currently delivers DNS resolution for several TLD customers and provides low latency query responses with a 100% DNS uptime service level agreement.

The Applicant will further leverage the RSP’s existing DNSSEC infrastructure, capabilities, and experience to provide a robust and standards compliant implementation that ensures DNSSEC services are always available as part of the DNS.

The Shared Registry System (“SRS”) to be used for the Applicantʹs gTLD is a production-proven, standards-based, highly reliable and high-performance domain name registration and management system that has been designed to operate at the highest performance levels. The Applicantʹs RSP has been able to meet or exceed their SLA requirements nearly every month since itʹs inception. Their Registry has achieved a 99.997% success rate in meeting SLAs since 2004.

The Applicantʹs RSP has extensive experience providing ICANN and RFC-compliant WHOIS services for each of the gTLDs that it operates as a Registry Operator for both gTLDs and ccTLDs. The RSPʹs thick WHOIS solution is production proven, highly flexible, and scalable with a track record of 100% availability over the past 10 years.

The Applicant will comply with all the data escrow requirements documented in the Registry Data Escrow (“RyDE”) Specification of the Registry Agreement and has a contract in place with Iron Mountain Intellectual Property Management, Inc. (“IM”) for RyDE Services. The Applicant and its RSP will in conjunction with Iron Mountain work to ensure that the escrow deposit process is compliant 100% of the time.


Reputation

The Applicant will ensure that the Registry enjoys an excellent reputation through its core focus on creating a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for the new gTLD program in promoting consumer trust, consumer choice, competition and innovation.

The Applicant will strive to become a reputable and successful new gTLD by providing secure, fast and reliable customer service throughout the registration life cycle of all domains in the gTLD.

The Applicant will endeavour to ensure that only non-fraudulent Registrants have domain names in the gTLD via a WHOIS that is searchable, thick and reliable and by being highly responsive to complaints from legal rights owners. The Applicant will further implement an industry leading range of Abuse Prevention and Mitigation policies and procedures as well as RPMs.

The Applicant will provide the financial and operational stability to protect Registrants and ensure the reputation of the Registry. The Applicant has estimated the maximum costs of the critical functions for a three year period by taking the largest single year cost estimate (year 5) and multiplying this by 3. If the calculation used a lower figure the costs estimate would not be at the potential highest amount during the 5 years and the COI instrument would be too small in order to fund the costs of the 5 critical functions for at least 3 years.

The Applicant has decided to commit to providing the highest level of protection to Registrants and Stakeholders by providing ICANN with a COI for the maximum amount as recommended by ICANN in its COI Guidance. This ensures the Registry is reputable, remains conservative and mirrors ICANN’s core objectives. In a worst case scenario where the Applicant will not receive any revenue Registrants will be protected not only by the COI, but also by the fact that the Applicant has enough capital to operate for over 3 years.

Question 18(b)(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

It is expected that .music will provide significant competition for existing and forthcoming gTLDs. The .music gTLD will provide a blank canvas of second level domains that will inevitably lead to increased consumer choice and significant innovation from the sector. It will allow Registrants to seek new and varied ways to separate themselves from the competition.

Competition

The Applicant will enhance competition by allowing new Registrants to create new online products and services serving the global marketplace and connecting geographically diverse Registrants and users with a common affinity for the specialized subject matter exemplified by the new gTLD. The new gTLD process and its resulting gTLDs are likely to incentivize top-level domains to improve the security and quality of their online products and services as well as introducing new ones. Thus, this gTLD will benefit consumers by increasing the likelihood of new innovative online products and services.The addition of a new gTLD such as .music will also increase competition between existing registries.

The Applicant will promote competition to the benefit of the Registrants by amongst other things:

- Building a healthy growth trend of domain registrations to validate the specialty space
- Promote the migration of sector relevant content from other TLDs
- Maintaining competitive pricing of domains

Differentiation

Currently, there is no gTLD available on the Internet that signifies the specialized products, services, and subject matter encompassed by this gTLD. The gTLD string itself will give a clear indication to website visitors that the site has content relevant to the sector. This will result in the gTLD becoming globally recognizable and viewed as a trusted source of goods, services and information.

Innovation

The gTLD will demonstrate innovation through cutting edge RPMs.

Firstly the Applicant considers the Protection of Intergovernmental Organization (ʺIGOʺ) names to be very important. The Applicant will use strings registered as second level domains in the .int gTLD as the basis for this protection. To register in the .int domain, the Registrants must be an IGO that meets the requirements found in RFC 1591. The Applicant will reserve these strings and only allow for their future release if an IGO on the “reserve list” wishes to make use of the protected string in the gTLD and provides the Applicant with sufficient documentation.

Secondly, the Applicant will require that Registrants agree to the Registry’s “Abuse and Rights Protection” Terms and Conditions as part of the registration process for the second-level domain, which includes displaying the APM Seal on the homepage. The APM Seal will provide users and legal rights holders with a direct link to an Abuse Prevention and Mitigation Report Website which will provide instructions on how to report abusive conduct to the Registry and law enforcement.

Finally if a Registrant during sunrise and landrush applies to register a domain name identical to a capital city name of a country or territory listed in the ISO 3166-1 standard it will receive a Capital City Claims (“CCC”) notification stating this. Subsequently they will have to reply unconditionally agreeing to comply with requirements to protect the reputation of the capital city and any further terms.

These functions will enhance Internet stability, security and will demonstrate to Registrars, Registrants, and end-users of the Registry that abusive or malicious conduct will not be tolerated. They will further contribute significantly to the integrity of the gTLD enabling an environment where stakeholders can innovate with confidence.

Question 18(b)(iii) What goals does your proposed gTLD have in terms of user experience?

The Applicant’s goals for the new gTLD are to provide a trusted, secure, and user friendly environment whereby domain names and content relating to its specific affinity group can flourish.

The Applicant believes that the success of the gTLD will be determined by the sector’s key stakeholders globally. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), to serve as an advisory body.

.music will be developed with consumer trust, choice and satisfaction in mind and after the initial 2 years, the Applicant will conduct a survey to analyse the gTLDʹs success in these areas to help further improve the user experience.

To ensure a high level of service the Applicant will further measure:

- Service Availability Targets for the Critical Registry Functions
- The number of abuse incidents and takedowns
- ICANN Compliance
- Rights protection incidents (i.e. UDRP and URS)
- WHOIS data accuracy

The Applicant intends to promote consumer choice by providing the following:

- Highly available and geographically diverse Registrar distribution channel;
- Effective sunrise and trademark services.

Question 18(b)(iv) Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.

Registration Policies

The purpose and goal of the Applicant’s policies are to ensure competition, fairness, trust and reliability for Registrars, Registrants, the user community, and other stake holders, while maintaining security and stability for the gTLD.

General Policy

Aside from certain start-up mechanisms, all domain names will generally be registered on a first-come, first-served basis. A Trademark Claims service will be offered for the first 90 days of general registration, with the intent of providing clear notice to potential Registrants of the existing rights of trademark owners with registered trademarks in the Trademark Clearinghouse.

Registration Policies

As per ICANN’s requirements, the Applicant will be operating both a Sunrise and Landrush period ahead of general availability for the gTLD.

Governance Council

The Applicant is establishing a the GC, to be comprised of key sector stakeholders that will serve as an advisory body. Each GC will elect its own Board of Directors, which will be responsible for self-governance, the recommendation of sector-specific registration policies,the formulation of guidance on intellectual property and other best practices related to the gTLD.


The Applicant aims to develop an Abuse Prevention and Mitigation Working Group in conjunction with the GC. It will give the Applicant’s team advice on abuse preventions and mitigation and how this may effect registration policies. The group will meet to regularly discuss the latest trends in domain name abuse and the most effective way to prevent and remedy them.

Question 18(b)(v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of Registrants or users? If so, please describe any such measures.

Data and Privacy Policies

The Applicant shall comply with all the Data, WHOIS, and Privacy requirements in the Applicant Guidebook required by ICANN. The Applicant will take all possible steps to maintain the security and privacy of information or data that it may collect in connection with the planned function and usage of names domains, and will remain in compliance with all confidentiality and security regulations in relevant jurisdictions. This data will be held by the Applicant in accordance with the Registry Agreement that the Applicant will execute with ICANN.

The Applicant has further ensured that its suppliers also understand that keeping information secure and private is of crucial importance and will take all available steps to maintain the security and privacy of information collected from the Applicants in the Sunrise, Landrush and General Availability Phases.

Question 18(b) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

The Applicant plans on making the gTLD the premier gTLD where individuals and organizations can register, build and maintain websites relating to their specific interest area. Thus, communication with the public and development of an outreach campaign are important goals in connection with the gTLD.

During the gTLD evaluation process, the Applicant plans to conduct a two-to-three month communications campaign aimed at reaching sector stakeholders and informing them of the gTLD’s mission and the opportunity to participate in the GC. The communication outreach will include email communications to hundreds of leading sector organizations. It will also be accompanied by the launch of a website for communicating information about the gTLD and allowing interested members of the related sector to express interest in serving on the GC. Other communications efforts, including but not limited to, press releases and social media campaigns may all be initiated to raise further awareness regarding the gTLD.

Shortly after completing the evaluation process and being awarded the gTLD, the Applicant will institute marketing and outreach efforts to inform the public about the new gTLD, its launch schedule, and its intended affinity group. The Applicant will use different outreach and communications methods and venues to get the new gTLD mission and message out to the public, including but not limited to the following: online and print press releases, communications with various media outlets, domain name sector groups, mobile apps and various social media platforms. The GC will be used as a further means of outreach and communication to the Internet community.
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