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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.网络Computer Network Information Center of Chinese Academy of Sciences (China Internet Network Information Center)cnnic.cnView
18b.1 The goals of ʺ.网络ʺ in terms of specialty, service levels and reputation are:

18b.1.1 Specialty

(1) Inherent with CNNIC’s mission and knowledge on IDN development, the Chinese TLD ʺ.网络ʺ will enable Chinese language users to use domain names in their mother language effectively and to a certain extent, carry forward the Chinese language and culture among consumers and software vendors.

(2) The ʺ.网络ʺ will satisfy the unmet demand from the Internet service industry community by offering them with the first truly global Chinese gTLD. ʺ.网络ʺ will help those various Chinese language network applications to market their brands among Chinese language users, protect their Chinese trademarks and, above all, evolve further Internet innovation.

18b.1.2 Service Level

(1) CNNIC will implement much stricter Service Level Agreements (SLAs) than requirement of ICANN in order to minimize unscheduled down time due to maintenance. More importantly, CNNIC will provide for redundancy of mechanisms to prevent outages and near real time updates to critical services, such as Whois and zone file generation for registrar transactions.

(2) CNNIC will establish a 7⁄24 customer service and complaint center for registrars, registrants and the general Internet community with overall satisfaction rate exceeding 90% with respect to the survey of registrants and registrars conducted by a third party.

18b.1.3 Reputation
  
(1)ʺ.网络ʺ will be the first truly global Chinese gTLD in the DNS, satisfying the demand from global Internet service industry for a Chinese string that is not constrained by limited geographic applicability;

(2) CNNIC is expected to provide all registrars with a fair competition platform. CNNIC will also provide more transparency for registrars and the public at large, while at the same time protecting privacy interests.

(3) CNNIC will continuously endeavor to maintain its image and reputation of being a secure and reliable domain by taking such measures as registrant information authentication, comprehensive trademark protection and information security management.

18b.2 The influence of ʺ.网络ʺ in terms competition, differentiation, and innovation are:

18b.2.1 Differentiation with Existing TLDs

(1)ʺ.网络ʺ will differentiate itself with existing ASCII TLDs. Due to the long-term operation and global layout of some incumbent TLDs, most of their high value domain names which are short and easy to memorize have been registered, and users have to pay high cost to obtain domain names that exactly match the names of their organizations and brands. In contrast, as a new gTLD with a larger space for innovation, ʺ.网络ʺ, in full compliance with the naming convention of Internet service brands and application products in Chinese language, can help the registrants to expand their offerings and content, as well as their brand identity in Chinese consumers..

(2) ʺ.网络ʺ is also different from current CDN ccTLDs such as ʺ.中国ʺ and ʺ.香港ʺ, for it is specialized in serving global Chinese language community without obvious restriction by territory. CNNIC is intended to engage 100% participation of its global licensed registrars, making “.网络” string as a globalized brand in the communities of Chinese language Internet service providers, and facilitate their promotion in the entire global Chinese user market.

18b.2.2 Enhanced Competition in Domain Name Services

(1) The introduction of ʺ.网络ʺ will foster competition between CNNIC and the existing TLD registry operators. Such competition will benefit consumers as it will encourage all registries including other potential registries to offer better services and prices, and boost the overall acceptance of CDN in the end-users.

(2) In order to ensure that all contracted registrars participate in domain name competition in a fair manner, CNNIC will stay neutral and not discriminate or bias against any domain name registrars as required by ICANN, maintain equality in the provision of information, policies, technical assistance and prices for all registrars, and invite registrars and third party independent observers to conduct supervision over it.

18b.2.3 Support for Internet Innovation

(1) The proposed gTLD will expand and diversify the global reach of the DNS, which will make it very convenient for registrants to register Chinese domain names that exactly match their idea of internet innovations with Chinese language appearance, thus avoiding the problem of confusion caused by alphabetical names;

(2) CNNIC attempt to establish technically feasible solutions thus assuring operational stability, while at the same time providing innovative improvement to the current system thus offering continuous enhancing registry services.

(3) CNNIC will endeavor to promote products suitable for registrants in support of Chinese language Internet application, and actively encourage cooperation with software and mobile application vendors to drive the development of rising Chinese TLDs.

18b.3 The goals of ʺ.网络ʺ in terms of user experience are:

(1) ʺ.网络ʺ domain names will be more applicable to users with Chinese input, reading and memory habits, make it easier to be memorized by such users, and reduce the chance of causing confusion of domain names among end-users;

(2) ʺ.网络ʺ domain names will be made available to Chinese language Internet service community throughout the world, help them protect Chinese trademarks and brand names in a more effective manner, and promote their products in the Chinese language community efficiently;

(3) ʺ.网络ʺ domain name will be provided in strict compliance with policies on domain name abuse prevention and right protection, and reasonable domain name monitoring will be conducted to control the percentage of abusive domain name registration under 3% and ensure that DNS services are secure and reliable;

(4) ʺ.网络ʺ domain name will guarantee the service levels of DNS, SRS and Whois and ensure business continuity based on operation of CNNIC, by implementing active network improvement as well as effective operation monitoring measures;

(5) ʺ.网络ʺ domain name services will be provided in a strictly neutral manner without discriminating or biasing against any domain name user, and timely customer services will be rendered and effective complaint mechanism will be put in place to increase the level of satisfaction with services.

18b.4 Complete Description of Registration Policies in Support of the Goals Listed Above

18b.4.1 Naming Conventions for ʺ.网络ʺ Domain Names

(1) CNNIC will abide by full Internet standards regarding naming and reserved names, including RFC 1034, RFC 1123, RFC 2606, and RFC 2352, RFC3743 and RFC4713. Its URL form will be 〈registrant-defined prefix〉.〈domain name〉.〈gTLD〉.

(2) Applicant are allowed to register second-level ʺ.网络ʺdomain names comprised of simplified or traditional Chinese characters, ASCII letters a-z (equivalence between uppercase and lowercase letters), digits 0-9 or hyphen ʺ-ʺ. A domain name may contain up to 20 Chinese characters.
Note: Our policy will mandate that when an IDL is registered, all variant IDLs in the IDL package are unavailable to other name holders. In addition to the registered IDL, the registry will activate Simplified whole string and Traditional whole string IDLs to the same registrant⁄applicant for free.

(3) Single character or two character ASCII domain names will be reserved for application initially.

(4) Hyphen ʺ-ʺ may not be placed at the beginning or end.

(5) Hyphen ʺ-ʺ may not be placed at the third or fourth place, with exception to valid a-label.

(6) Other names that contain contents prohibited by laws of P.R. China and ICANNʹs regulations shall not be allowed to be registered.

18b4.2. Registrants

ʺ.网络ʺ registration applicants are divided into two categories: Organizational Registrant and Natural Person Registrant. Organizational registrants which represent an enterprise, shall be organizations registered under the laws of the country or region where the applicant is located and capable of undertaking civil liabilities. Natural Person registrant shall be all individual human-being registered with real identity.

ʺ.网络ʺ registrars shall strictly review the identity certificate submitted by registration applicants, and decline applications with incoherent information on the application form, so as to ensure the authenticity and accuracy of registration records in the Whois.

18b4.3 Registrars

CNNIC will offer all registrars that are accredited by ICANN pursuant to the ICANN Registrar Accreditation Agreement (ʺRAAʺ) (as it may be amended by ICANN from time to time) the opportunity to register domain names in the proposed gTLD. CNNIC will not restrict the number of qualifying registrars that may register names in the proposed gTLD and will treat all qualifying registrars equally.

18b4.3.1 Registrar License Agreement

Any registrars seeking to register domain names in the proposed gTLD will be required to execute a Registry-Registrar Agreement (ʺRRAʺ), which will govern the relationship between the registrar and CNNIC.

The RRA will enable CNNIC to reject registration requests from a registrar that is not in compliance with the RRA or any ʺ.网络ʺ registration policy (refer to Question 28). CNNIC will continue to reject such requests until the registrar ceases its non-compliance.

18b 4.4 Rights Protection Mechanism of ʺ.网络ʺ Domain

To ensure that the Chinese domain nameʺ.网络ʺ will not affect the trademark rights and other rights owned by any third party and maintain the stability ofʺ.网络ʺ operation, CNNIC will, based on the domain name management measures of China and applicable provisions of ICANN, set rights protection mechanism to the following four aspects in terms of registration:

(1) CNNIC will set up a Sunrise Period 30 working days only for registration by validated national recognized trademark holders before the launch of ʺ.网络ʺ to the general public.(Please see Question 29 for details)

(2) CNNIC will, within 60 days upon making available for general public, provide Trademark Claims service for all trademarks included in the Trademark Clearing House(TMCH)(Please see Question 29 for details).

(3) Registrars are required to obtain true and accurate registration information from all domain name registrants based on identification authentication.

(4) For the purpose of protecting the legitimate rights and interests of the general public and preventing domain name abuse, CNNIC will provide pre-registration pre-screening and determine whether the domain names applied and the registration information violate the provisions of ʺChina Internet Domain Name Regulationsʺ (please refer to http:⁄⁄www1.cnnic.cn⁄html⁄Dir⁄2005⁄03⁄24⁄2861.htm).

(5) Including a provision in the RRA that permits CNNIC to preclude a registrar from registering additional domain names in the proposed gTLD in the event that the registrar violates any of the provisions contained in this section regarding the protection of intellectual property.

(6) CNNIC will include provisions in the RRA requiring registrars to abide by the decisions of the UDRP agents and any court of proper jurisdiction, but it shall not be responsible for making determinations regarding intellectual property rights. CNNIC will also regulate itself and respond to dispute in accordance with the Trademark Post-Delegation Dispute Resolution Procedure(PDDRP), Registry Restrictions Dispute Resolution Procedure (RRDRP) and other applicable policies on dispute resolution in case of any dispute against CNNIC.

18b.4.5 Domain name transfer, update and cancellation

Registrars may only accept transfer requests from individuals with apparent authority to legally bind the registrant. CNNIC will streamline this process by implementing a system under which only those with the necessary user name and password and personal identification will be able to request or authorize a transfer. By implementing a user name and password system, CNNIC will ensure that the individual requesting the transfer is authorized to make the transfer.

In terms of domain name records update and cancellation, such operation is to be confirmed upon verification of the user name and password. Domain name registrars shall, within 3 working days upon receiving applications filed by domain name registrants for the domain name records update or cancellation, submit the applications to CNNIC for further verification. Without domain name holders’ consent, domain name registrars may not conduct such operations as the update or cancellation of domain name registration.

18b.4.6 Dispute resolution

CNNIC will follow ICANNʹs policies with respect to dispute resolution, including adoption of the Uniform Dispute Resolution Policy, and cooperation with Uniform Rapid Suspension System (URS) as the same may be amended from time. The registrars shall actively cooperate with the court, arbitration institution or ICANN designated domain name dispute resolution institution on the resolution of domain name disputes.

All registrars shall take necessary measures during the period of domain name dispute resolution to ensure that the domain name involved is not cancelled or transferred, and shall take further steps with respect to the domain name in a timely manner upon receiving the judgment on the dispute.

18b.4.7 Billing and Collection

In order to combat domain tasting, and in accordance with current ICANN policy including the RAA, the registrars shall charge the domain name holder for operation of the domain name. If a registrar does not receive payment for a domain name registration within forty five days after the payment becomes due, then the registrar will be obligated to cancel the registration and return the domain name to the general registry pool of available names.

18b.5 Protection for the Privacy or Confidential Information of Registrants or Users

CNNIC must maintain the trust of the registrars and the consumers. Therefore, CNNIC will not market, in any way, the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. CNNIC will only have access to such data as is necessary for operation of the registry itself and will use that data only for registry operation.

CNNIC will provide registrars with a security mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. To further secure registrant data, each registrant will have a secure password for the registry records. Moreover all registrars and the registry itself along with its employees will be required to abide by all applicable international, national, and local laws.

18b.5.1 Whois and Privacy Policy

CNNIC will strive to maintain open access to registrant information to the extent compatible with applicable privacy laws and ʺ.网络ʺ policy of treating all registrants equitably. In addition, via the RRA, the CNNIC will require registrars to post privacy policies that provide clear and complete notice to registrants of the type of data that will be collected and maintained by CNNIC, the use of such data in operating the registry service, (including display through the Whois service), and the registrantʹs rights to access and correct data maintained by CNNIC. Clear consent to such data practices will be a prerequisite to the submission of a domain name registration request. CNNIC itself will not use the Whois service to send unsolicited e-mail to registrants, to solicit registrants by telephone, or to otherwise engage in unauthorized uses of their data.

18b.5.2 Bulk Access Provisions

ʺ.网络ʺ Whois system will also provide interested third parties with bulk access to the full Whois database on a subscription basis in a machine-readable format. Bulk access will provide intellectual property owners with the ability to more effectively police their marks while reducing the load on the core Whois system.

CNNIC, via the registrars, will require any bulk access customer to enter into an agreement prohibiting the customer from using the Whois database to send unsolicited e-mail to registrants, solicit them by telephone or use the database for other such commercial purposes.

18b.5.3 Database Security

ʺ.网络ʺ Whois database only allows query operations and does not allow such operations as writing-in, modification and deletion. Special network segment will be set for the database to isolate the Whois information query database from the network of the registration system, and strict systematic access control and employee supervision will also be conducted.

18b.6 Outreach and Communications

18b.6.1 Overview

To achieve our projected benefits described in 18.a and 18.b, CNNIC is obliged to conduct a series of publicity work to fulfill ICANNʹs mission to enhance the functionality and usability of the Internet on a global basis. These efforts are intended to create enhanced global awareness of the Internet, its growth, and its evolution from ASCII architecture to a resource with broad appeal that transcends cultural boundaries.

18b.6.2 Timing and Publicity Schedule

(1) Warm-Up Period: Warm-Up Period will last for six months in the start-up period.

(2) Sunrise Period: Sunrise Period will be launched after the warm up period, 30 days before general availability.

(3) Land Rush Period: Land Rush Period will follow the sunrise period and is estimated to last for 60 days.

(4) Follow-up Period: Follow-up period will be after initial launch of normal registration services.

18b.6.3 Communication Effectiveness

CNNIC anticipate the prospective effectiveness of its communication plan as following:

18b.6.3.1 Warm-up period

CNNIC expects that it will license over 40 ICANN accredited domestic registrars for “.网络” registration services covering major Chinese language user communities in Asia, North America, Europe, Oceania and Latin America. Followed up cooperation will be discussed in this period.

Meanwhile strategic alliance with other corporation including MIIT, Internet Society of China, 12321 Center, TMCH Provider and other ICANN designated parties will also be made in this period for further cooperation on the operation of ʺ.网络ʺ.

18b.6.3.2 Sunrise Period

As described in description of ʺ.网络ʺTLD Policies, CNNIC will implement a Sunrise Period to permit owners of subsisting trademark or service mark registrations having national effect to be eligible to register their trademark or service mark as a domain name, using both ASCII and Chinese characters. CNNIC will make all policy decisions and process details transparent through published articles and speaking engagements in advance and during the Sunrise period.

18b.6.3.3 Land Rush Period

CNNIC anticipates a significant rush for domain name registrations during the Land Rush Period, which will commence immediately following the aforementioned period. CNNIC will launch an advertising campaign to secure coverage in mass media and trade media to reach both the individual Internet user and the Internet service community. Regional events will be staged to create maximum awareness and acceptance of the new gTLD.

18b.6.3.4 Followed up period

CNNIC will, through feedback from the market, gradually consolidate the brand image of the ʺ.网络ʺ domain name in a subtle way and win trust and acknowledgment of users. Particularly, it is especially important in the follow-up period to cooperate with registrars to build long-term domain name sales and host promotion activities to pull up the applications of the ʺ.网络ʺ domain names.
gTLDFull Legal NameE-mail suffixDetail
.bingodot Bingo Limitedfamousfourmedia.comView
Q18b
How do you expect that your proposed gTLD will benefit Registrants, Internet users, and others?

The Applicantʹs primary intention is to provide a favorable ecosystem for the growth and evolution of the sector. The key to achieving this aim are significant provisions for brand integrity and protection of intellectual property. The Applicant intends to push the boundaries of what can be done through innovative design of the new top level domain, including technologies that capitalize on the sectorʹs needs. A close relationship with the sectorʹs stakeholders is essential to this purpose, and will enable .bingo to grow in response to both Registrant and user needs. The gTLD also contains significant opportunities as a next generation organizational scheme for online content, including provisions for abuse prevention to defend users against malicious registrations. The gTLD has been meticulously designed by a team of industry leaders from an array of different fields. This has enabled the creation of an airtight financial strategy, an inspired technological development plan as well as a close and dynamic relationship with the sector community - all critical needs on the path to the enduring success of the gTLD.

18(b)(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

Specialty

The Applicant’s key specialty goal is to enable a secure and stable gTLD dedicated to providing global Internet users with a targeted space for subject matter of interest. This gTLD will serve as a home for both Registrants and end-users who feel an affinity with this sector and its associated content. Consequently they will prefer to register domain names, create and post content and seek information in a highly targeted manner.

Allowing users the ability to create a targeted, unique space within the new gTLD will enable them to customize their online offering and presence. The .bingo gTLD will by itself clearly signal the nature and purpose of such websites to Internet users.

The applicant intends to actively promote gTLD specific vertical searching in the gTLD for the benefit of Registrants, end-users and other stakeholders. This specialization through Vertical Search will also benefit Internet users seeking authentic online information and products or services as they will no longer have to wade through content completely unrelated to their desired results.

As the gTLD is sector specific it will provide a better context for second level strings allowing for a much higher number of relevant and more conscise domains. This more targeted environment will simplify the user experience across multiple platforms specifically with smartphones and tablets where minimal input is favoured.


Service Levels

The goal of the gTLD Registry is to offer domain name registration services of the highest level, exceeding both ICANN requirements and current sector norms. To achieve these goals, the Applicant has contracted with well established, proven service providers offering the highest possible level of quality in Registry and Registrar services. The expertise of the service providers will ensure that the security and quality of the gTLD will be uncompromised.

The Applicant will further provide the highest level of service to trademark, legal rights owners and second-level domain owners. To achieve this goal the Applicant will be implementing a range of Abuse Prevention and Mitigation policies and procedures. The Applicant is also firmly committed to the protection of Intellectual Property rights and will implement all the mandatory Rights Protection Mechanisms (RPMs) contained in the Applicant Guidebook. Aswell as these The Applicant will further protect the rights of others through the implementation of additional RPMs. The RSPʹs experience will ensure that the gTLD provides this high level of service to trademark and other legal rights owners to combat abusive and malicious activity within the gTLD.

The Registry will respond to abuse or malicious conduct complaints on a 24⁄7⁄365 basis, respond to requests from governmental and quasi-governmental agencies and law enforcement in a timely manner, and promptly abide by decisions and judgments of UDRP and URS panels, in accordance with ICANN consensus policies.

The Applicant will also provide fast and responsive (24⁄7⁄365) customer support to both Registrars and end-users in a number of languages to assist with general enquiries as well as complaints of abusive or malicious conduct.


Service Levels related to Registry Backend Services

The Applicant will work with Neustar Inc. (hereinafter “RSP”) whose extensive experience spans more than a decade. This will ensure delivery of the protected, trusted, and permanently-running Registry infrastructure necessary to reliably host and operate a gTLD. The Applicant will also work with its Registrars to ensure that consumers receive secure, fast, and reliable domain name registration services with a high-level of customer service.

The global DNS network that will be utilised for the resolution of domains in this gTLD has already been operating for over 10 years. It currently delivers DNS resolution for several TLD customers and provides low latency query responses with a 100% DNS uptime service level agreement.

The Applicant will further leverage the RSP’s existing DNSSEC infrastructure, capabilities, and experience to provide a robust and standards compliant implementation that ensures DNSSEC services are always available as part of the DNS.

The Shared Registry System (“SRS”) to be used for the Applicantʹs gTLD is a production-proven, standards-based, highly reliable and high-performance domain name registration and management system that has been designed to operate at the highest performance levels. The Applicantʹs RSP has been able to meet or exceed their SLA requirements nearly every month since itʹs inception. Their Registry has achieved a 99.997% success rate in meeting SLAs since 2004.

The Applicantʹs RSP has extensive experience providing ICANN and RFC-compliant WHOIS services for each of the gTLDs that it operates as a Registry Operator for both gTLDs and ccTLDs. The RSPʹs thick WHOIS solution is production proven, highly flexible, and scalable with a track record of 100% availability over the past 10 years.

The Applicant will comply with all the data escrow requirements documented in the Registry Data Escrow (“RyDE”) Specification of the Registry Agreement and has a contract in place with Iron Mountain Intellectual Property Management, Inc. (“IM”) for RyDE Services. The Applicant and its RSP will in conjunction with Iron Mountain work to ensure that the escrow deposit process is compliant 100% of the time.


Reputation

The Applicant will ensure that the Registry enjoys an excellent reputation through its core focus on creating a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for the new gTLD program in promoting consumer trust, consumer choice, competition and innovation.

The Applicant will strive to become a reputable and successful new gTLD by providing secure, fast and reliable customer service throughout the registration life cycle of all domains in the gTLD.

The Applicant will endeavour to ensure that only non-fraudulent Registrants have domain names in the gTLD via a WHOIS that is searchable, thick and reliable and by being highly responsive to complaints from legal rights owners. The Applicant will further implement an industry leading range of Abuse Prevention and Mitigation policies and procedures as well as RPMs.

The Applicant will provide the financial and operational stability to protect Registrants and ensure the reputation of the Registry. The Applicant has estimated the maximum costs of the critical functions for a three year period by taking the largest single year cost estimate (year 5) and multiplying this by 3. If the calculation used a lower figure the costs estimate would not be at the potential highest amount during the 5 years and the COI instrument would be too small in order to fund the costs of the 5 critical functions for at least 3 years.

The Applicant has decided to commit to providing the highest level of protection to Registrants and Stakeholders by providing ICANN with a COI for the maximum amount as recommended by ICANN in its COI Guidance. This ensures the Registry is reputable, remains conservative and mirrors ICANN’s core objectives. In a worst case scenario where the Applicant will not receive any revenue Registrants will be protected not only by the COI, but also by the fact that the Applicant has enough capital to operate for over 3 years.

Question 18(b)(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

It is expected that .bingo will provide significant competition for existing and forthcoming gTLDs. The .bingo gTLD will provide a blank canvas of second level domains that will inevitably lead to increased consumer choice and significant innovation from the sector. It will allow Registrants to seek new and varied ways to separate themselves from the competition.

Competition

The Applicant will enhance competition by allowing new Registrants to create new online products and services serving the global marketplace and connecting geographically diverse Registrants and users with a common affinity for the specialized subject matter exemplified by the new gTLD. The new gTLD process and its resulting gTLDs are likely to incentivize top-level domains to improve the security and quality of their online products and services as well as introducing new ones. Thus, this gTLD will benefit consumers by increasing the likelihood of new innovative online products and services.The addition of a new gTLD such as .bingo will also increase competition between existing registries.

The Applicant will promote competition to the benefit of the Registrants by amongst other things:

- Building a healthy growth trend of domain registrations to validate the specialty space
- Promote the migration of sector relevant content from other TLDs
- Maintaining competitive pricing of domains

Differentiation

Currently, there is no gTLD available on the Internet that signifies the specialized products, services, and subject matter encompassed by this gTLD. The gTLD string itself will give a clear indication to website visitors that the site has content relevant to the sector. This will result in the gTLD becoming globally recognizable and viewed as a trusted source of goods, services and information.

Innovation

The gTLD will demonstrate innovation through cutting edge RPMs.

Firstly the Applicant considers the Protection of Intergovernmental Organization (ʺIGOʺ) names to be very important. The Applicant will use strings registered as second level domains in the .int gTLD as the basis for this protection. To register in the .int domain, the Registrants must be an IGO that meets the requirements found in RFC 1591. The Applicant will reserve these strings and only allow for their future release if an IGO on the “reserve list” wishes to make use of the protected string in the gTLD and provides the Applicant with sufficient documentation.

Secondly, the Applicant will require that Registrants agree to the Registry’s “Abuse and Rights Protection” Terms and Conditions as part of the registration process for the second-level domain, which includes displaying the APM Seal on the homepage. The APM Seal will provide users and legal rights holders with a direct link to an Abuse Prevention and Mitigation Report Website which will provide instructions on how to report abusive conduct to the Registry and law enforcement.

Finally if a Registrant during sunrise and landrush applies to register a domain name identical to a capital city name of a country or territory listed in the ISO 3166-1 standard it will receive a Capital City Claims (“CCC”) notification stating this. Subsequently they will have to reply unconditionally agreeing to comply with requirements to protect the reputation of the capital city and any further terms.

These functions will enhance Internet stability, security and will demonstrate to Registrars, Registrants, and end-users of the Registry that abusive or malicious conduct will not be tolerated. They will further contribute significantly to the integrity of the gTLD enabling an environment where stakeholders can innovate with confidence.

Question 18(b)(iii) What goals does your proposed gTLD have in terms of user experience?

The Applicant’s goals for the new gTLD are to provide a trusted, secure, and user friendly environment whereby domain names and content relating to its specific affinity group can flourish.

The Applicant believes that the success of the gTLD will be determined by the sector’s key stakeholders globally. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), to serve as an advisory body.

.bingo will be developed with consumer trust, choice and satisfaction in mind and after the initial 2 years, the Applicant will conduct a survey to analyse the gTLDʹs success in these areas to help further improve the user experience.

To ensure a high level of service the Applicant will further measure:

- Service Availability Targets for the Critical Registry Functions
- The number of abuse incidents and takedowns
- ICANN Compliance
- Rights protection incidents (i.e. UDRP and URS)
- WHOIS data accuracy

The Applicant intends to promote consumer choice by providing the following:

- Highly available and geographically diverse Registrar distribution channel;
- Effective sunrise and trademark services.

Question 18(b)(iv) Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.

Registration Policies

The purpose and goal of the Applicant’s policies are to ensure competition, fairness, trust and reliability for Registrars, Registrants, the user community, and other stake holders, while maintaining security and stability for the gTLD.

General Policy

Aside from certain start-up mechanisms, all domain names will generally be registered on a first-come, first-served basis. A Trademark Claims service will be offered for the first 90 days of general registration, with the intent of providing clear notice to potential Registrants of the existing rights of trademark owners with registered trademarks in the Trademark Clearinghouse.

Registration Policies

As per ICANN’s requirements, the Applicant will be operating both a Sunrise and Landrush period ahead of general availability for the gTLD.

Governance Council

The Applicant is establishing a the GC, to be comprised of key sector stakeholders that will serve as an advisory body. Each GC will elect its own Board of Directors, which will be responsible for self-governance, the recommendation of sector-specific registration policies,the formulation of guidance on intellectual property and other best practices related to the gTLD.


The Applicant aims to develop an Abuse Prevention and Mitigation Working Group in conjunction with the GC. It will give the Applicant’s team advice on abuse preventions and mitigation and how this may effect registration policies. The group will meet to regularly discuss the latest trends in domain name abuse and the most effective way to prevent and remedy them.

Question 18(b)(v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of Registrants or users? If so, please describe any such measures.

Data and Privacy Policies

The Applicant shall comply with all the Data, WHOIS, and Privacy requirements in the Applicant Guidebook required by ICANN. The Applicant will take all possible steps to maintain the security and privacy of information or data that it may collect in connection with the planned function and usage of names domains, and will remain in compliance with all confidentiality and security regulations in relevant jurisdictions. This data will be held by the Applicant in accordance with the Registry Agreement that the Applicant will execute with ICANN.

The Applicant has further ensured that its suppliers also understand that keeping information secure and private is of crucial importance and will take all available steps to maintain the security and privacy of information collected from the Applicants in the Sunrise, Landrush and General Availability Phases.

Question 18(b) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

The Applicant plans on making the gTLD the premier gTLD where individuals and organizations can register, build and maintain websites relating to their specific interest area. Thus, communication with the public and development of an outreach campaign are important goals in connection with the gTLD.

During the gTLD evaluation process, the Applicant plans to conduct a two-to-three month communications campaign aimed at reaching sector stakeholders and informing them of the gTLD’s mission and the opportunity to participate in the GC. The communication outreach will include email communications to hundreds of leading sector organizations. It will also be accompanied by the launch of a website for communicating information about the gTLD and allowing interested members of the related sector to express interest in serving on the GC. Other communications efforts, including but not limited to, press releases and social media campaigns may all be initiated to raise further awareness regarding the gTLD.

Shortly after completing the evaluation process and being awarded the gTLD, the Applicant will institute marketing and outreach efforts to inform the public about the new gTLD, its launch schedule, and its intended affinity group. The Applicant will use different outreach and communications methods and venues to get the new gTLD mission and message out to the public, including but not limited to the following: online and print press releases, communications with various media outlets, domain name sector groups, mobile apps and various social media platforms. The GC will be used as a further means of outreach and communication to the Internet community.
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