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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.TELECITYTelecityGroup International Limitedhoganlovells.comView
The main goals of the .TELECITY TLD are specialisation, visibility, differentiation, innovation and enhancement of consumer recognition and trust.

Given the intended mission and purpose for the .TELECITY TLD, the volume of second level domain name registrations will not be a pertinent indicator to assess or measure its success. The Applicant will rather focus and strive to achieve a high level of consumer recognition and trust in the .TELECITY TLD.

Operating and overseeing this new dedicated Internet space in a transparent, fair and efficient manner will be a key factor in creating goodwill in the .TELECITY TLD that will match the reputation the Applicant has developed in its brand. As a result Internet users and customers of TELECITY will come to have the same levels of confidence and trust in the .TELECITY TLD.

The creation of a dedicated Internet name space which is indelibly associated with the TELECITY brand assurance of quality, will create a clear benefit to Internet users and to the Applicant and its Affiliates as it will establish certainty and trust as to the source of the content.

18(b)(1): What is the goal of your proposed gTLD in terms of areas of speciality, service levels, or reputation?

(a) Goals in terms of speciality

The creation and operation of the .TELECITY TLD will create specialisation by creating a segment of the Domain Name System solely dedicated to the Applicant and its Affiliates.

Currently there is no Top Level Domain that specifically corresponds to the Applicant and to its businesses, brands, trade marks, services and key customers. Thus no existing Top Level Domain could conceivably deliver the level of specialisation which could potentially be achieved by the .TELECITY TLD.

Based on the significant goodwill and consumer recognition that the Applicant has acquired and developed in the term TELECITY, it is anticipated that the .TELECITY TLD will, by association, clearly and visibly demonstrate the specialised nature of the .TELECITY TLD resulting in consumer recognition and trust. Internet users will know that they are getting genuine information and be able to access content, information and services relating to the Applicant by virtue of the .TELECITY TLD.

Specialisation is a key element for the Applicant and for the proposed creation and operation of the .TELECITY TLD. It is anticipated that this drive for specialisation will in the future become the standard for Internet users, key customers and other third parties. As such the .TELECITY TLD will provide a defined, unique and clear indication to Internet users that the .TELECITY domain name space is one that is dedicated to the Applicant.

Therefore, the .TELECITY TLD will be designed as a single source dedicated segment of the Internet and the Domain Name System where it will be possible to locate and access data in an efficient manner relating to the products and services of the Applicant and its Affiliates with the same level of trust which the Applicantʹs customers place in the Applicantʹs brand, all within a secure environment.

(b) Goals in terms of service levels

The Applicant is fully committed to providing the highest levels of service in the course of the operation of the .TELECITY TLD. Security is one of the cornerstones of the Applicantʹs business and as a result of this the Applicant and its Affiliates have extensive experience in data related and online security issues and would seek to deploy this experience in the .TELECITY TLD.

Given the Applicantʹs commitments in terms of service levels associated with the .TELECITY TLD, the Applicant has entered into contractual agreements for the provision of services by third party service providers who are all leaders in their respective fields of activity. Thus the Applicant is seeking to ensure that both its internal resources and third party service providers have the capacity to achieve the highest levels of service performance in the course of the operation of the .TELECITY TLD.

A key goal of the Applicant in the operation of the .TELECITY TLD will be to provide services in a highly secure environment so as to significantly reduce opportunities for malicious conduct. As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control operation of the .TELECITY TLD and to ensure that services will be provided through the TELECITY TLD in a secured, reliable and trusted manner.

(c) Goals in terms of reputation

The Applicant will use best endeavours to ensure that it operates the .TELECITY TLD in a manner that furthers its excellent reputation in terms of quality of content and service, security and compliance.

Since its formation in 1998, the Applicant has acquired and constantly developed reputation and goodwill in its TELECITY brand and services through continuous and significant investment, use and effort.

Thus, the creation, delegation and operation of the .TELECITY TLD will be consistent with the Applicantʹs continuously increasing use of its TELECITY brand and will allow the Applicant to further promote the Applicant and its Affiliates’ reputation for excellence, technological advancement, innovation and specialisation.

Given the increasing importance of the Internet as part of the Applicantʹs business and services, for instance as a result of the development of cloud computing, creating and operating a dedicated segment of the Internet is of utmost importance to the Applicant, its Affiliates and their credibility and reputation.

As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control and oversee operation of the .TELECITY TLD. As a result, the .TELECITY TLD will by its very nature be associated with trusted and genuine content which will help the Applicant furthering the development of its reputation and consumer recognition in its TELECITY brand. Whilst the very nature of the .TELECITY TLD will help avoiding abuse and infringements, the Applicant is fully committed to address potential abuses and infringements in a timely and efficient manner if and when they occur.

18(b)(2): What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

(a) Goals in terms of competition

The .TELECITY TLD will contribute to the creation of a more competitive Domain Name System by operating a Top Level Domain dedicated to a particular commercial entity and thus incentivising competitors to position themselves on this new market in order not to lose ground to the Applicant and its Affiliates and to potentially provide new services or content or existing services or content in new ways.

Thus the Applicant will contribute by its .TELECITY TLD initiative to the development of dedicated and specialised segments of the Domain Name Space and the diversification of content and services available on the Internet.

The .TELECITY TLD initiative, the specialisation, innovation and high level of consumer recognition and trust that the Applicant and its Affiliates anticipate to achieve through the .TELECITY TLD will likely trigger a reaction from other economic agents and thus indirectly lead to the creation and availability of new and improved resources, products, services, and contents on the Internet.
Thus, the creation and operation of the .TELECITY TLD will benefit consumers by fostering innovation, competition, diversity of content and availability of specialised choices for consumers.

(b) Goals in terms of differentiation

The .TELECITY TLD will be operated on a single registrant⁄single user registry model and second level domain names will be reserved for exclusive registration by the Applicant for the exclusive use of the Applicant and its Affiliates.

The .TELECITY TLD will, by its very nature, be highly distinctive and differentiated from all other Top Level Domains currently available and likely to be available in the future because it will be comprised of the Applicantʹs renowned and distinctive TELECITY brand.

Thus the .TELECITY TLD will clearly and officially indicate to users the source of the TLD.

The .TELECITY TLD and all second level domain name registrations under it will act as a clear corporate identifier of the source of the dedicated services or contents.

Therefore, differentiation will be achieved in three ways:

• At the Top Level
• At the second level
• Through dedicated content

(c) Goals in terms of innovation

The Applicant and its Affiliates have established a reputation as a leading company in the field of technological innovation and the Applicantʹs purpose in applying for the .TELECITY TLD is to pursue further innovation and technological advancement through a new dedicated platform based on the creation of the .TELECITY TLD.

The .TELECITY TLD will serve as a base for allowing the Applicant and its Affiliates to provide their products and services to each other, their key customers and Internet users in innovative and diverse ways.

The .TELECITY TLD will be a new technological ecosystem for the Applicant and its Affiliates to take their mission of innovation further.

18(b)(3): What goals does your proposed gTLD have in terms of user experience?

Given that the Applicant will operate and oversee the .TELECITY TLD on a single registrant⁄single user registry model, user experience will in this context refer to two types of use:

(a) Exclusive use by the Applicant and its Affiliates

The Applicant will design a platform within the .TELECITY TLD which will allow the Applicant and its Affiliates to use this dedicated segment of the Internet in rationalised and unprecedented ways and allow access, experience, exchange, provision and updating of content and information.

Only the Applicant and its Affiliates will have the possibility to alter content with respect to domain names, to manage domain names and to take other actions necessary for the maintenance of domain names under the .TELECITY TLD.

(b) Passive use by third parties

Whilst the exclusive use of the .TELECITY TLD will be reserved for the Applicant and its Affiliate, other users such as key customers will be able to access content, information and services within the .TELECITY TLD.

The .TELECITY TLD will provide a single, genuine, secure and trusted ecosystem where users worldwide will be able to experience and access content, information and services relating to the Applicant and its Affiliates. The specialisation and visibility of the .TELECITY TLD as the dedicated Top Level Domain of the Applicant and its Affiliates will provide considerable legitimacy and recognition to the .TELECITY TLD and thus be an online landmark for users worldwide.

By virtue of operating its own dedicated TLD registry this will enable the Applicant to ensure a high degree of content quality and integrity which should result in an optimal user experience within the new .TELECITY dedicated segment of the Internet name space.

18(b)(4): Provide a complete description of the Applicant’s intended registration policies in support of the goals listed above.

The Applicant intends to create and operate the .TELECITY TLD as a single registrant⁄single user registry and will reserve domain names under the .TELECITY TLD for exclusive registration by the Applicant to the exclusion of other parties. Thus it will not be possible for individuals or entities who are not the Applicant to register domain names under the .TELECITY TLD.

In addition, the Applicant does not intend to sell, distribute or transfer control or use of any second level domain name registrations in the .TELECITY TLD to any party that is not an Affiliate of the Applicant as defined in the Draft New gTLD Registry Agreement in section 2.9 (c) version 2012-01-11.

As a result, rules and regulations aiming at protecting the public interest in the event of the opening of a TLD to general registration will not be relevant.

Accordingly the intended registration policies in support of the goals set out in the Applicantʹs .TELECITY TLD application will not contain provisions relating to registration by parties that are not the Applicant who will solely and wholly control and maintain registrations under the .TELECITY TLD.

Such policies will be consistent with all applicable ICANN’s Consensus Policies and Temporary Policies and the Applicant is committed to ensure that said policies are strictly complied with.

18(b)(5): Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

Given that the Applicant will operate the .TELECITY TLD on a single registrant⁄single user registry model, confidential information relating to the sole registrant (the Applicant) and exclusive users (the Applicant and its Affiliates) will be the responsibility of the Applicant and its Affiliates and will be addressed by existing internal policies implemented within the Applicantʹs organisation.

As Europe’s leading provider of premium carrier-neutral data centres, the Applicant and its Affiliates have extensive experience in data related and online security issues. The Applicant and its Affiliates have stringent policies and procedures in place in relation to access to their data centres, individual customerʹs racks and to security and protection of such data. The Applicant and its Affiliatesʹ policies, procedures and infrastructures help ensuring the protection of their customers business-critical data and that their business is fully compliant with industry regulations for data retention. The Applicantʹs data centres are certified to several international standards including ISO 27001:2005 standard for security management which ensures best practice for security controls to protect information assets. Detail of the Applicantʹs standards accreditation is available at http:⁄⁄www.telecitygroup.com⁄data-centre-industry-standards-accreditations.htm.

In addition, in relation to third party users who will visit the websites associated with domain names under .TELECITY, the Applicant will implement policies and procedures in line with its current policies contained in Telecityʹs website privacy policy available at the following URL http:⁄⁄www.telecitygroup.com⁄privacy-policy.htm. In relation to the information on users who will access content, information and services within the .TELECITY TLD, the Applicant will ensure that the operation of the .TELECITY TLD is at all times consistent with the Applicantʹs privacy policies as well as applicable laws and regulations.

The Applicant will seek to deploy this experience in the .TELECITY TLD with a view to protecting the privacy and confidential information of users.

18(b)(6): Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

It is anticipated that the use made of the .TELECITY TLD will continuously evolve so as to ensure adaptation and innovation mirroring market trends, consumer demand and fostering technological advancement.

As the Applicant identifies new demands, needs, innovative and beneficial types of uses, the Applicant may implement new types of use of the .TELECITY TLD.

Communication on the .TELECITY TLD and the services that it will offer will be crucial and the Applicant and its Affiliates will make extensive use of its in-house capabilities and experience. In addition, the Applicant and its Affiliates will use preferred third party service providers if necessary to ensure efficient and visible communication, promotion and public information on the .TELECITY TLD and on the content, information and services available within this dedicated segment of the Internet.
gTLDFull Legal NameE-mail suffixDetail
.accountantdot Accountant Limitedfamousfourmedia.comView
Q18b
How do you expect that your proposed gTLD will benefit Registrants, Internet users, and others?

The Applicantʹs primary intention is to provide a favorable ecosystem for the growth and evolution of the sector. The key to achieving this aim are significant provisions for brand integrity and protection of intellectual property. The Applicant intends to push the boundaries of what can be done through innovative design of the new top level domain, including technologies that capitalize on the sectorʹs needs. A close relationship with the sectorʹs stakeholders is essential to this purpose, and will enable .accountant to grow in response to both Registrant and user needs. The gTLD also contains significant opportunities as a next generation organizational scheme for online content, including provisions for abuse prevention to defend users against malicious registrations. The gTLD has been meticulously designed by a team of industry leaders from an array of different fields. This has enabled the creation of an airtight financial strategy, an inspired technological development plan as well as a close and dynamic relationship with the sector community - all critical needs on the path to the enduring success of the gTLD.

18(b)(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

Specialty

The Applicant’s key specialty goal is to enable a secure and stable gTLD dedicated to providing global Internet users with a targeted space for subject matter of interest. This gTLD will serve as a home for both Registrants and end-users who feel an affinity with this sector and its associated content. Consequently they will prefer to register domain names, create and post content and seek information in a highly targeted manner.

Allowing users the ability to create a targeted, unique space within the new gTLD will enable them to customize their online offering and presence. The .accountant gTLD will by itself clearly signal the nature and purpose of such websites to Internet users.

The applicant intends to actively promote gTLD specific vertical searching in the gTLD for the benefit of Registrants, end-users and other stakeholders. This specialization through Vertical Search will also benefit Internet users seeking authentic online information and products or services as they will no longer have to wade through content completely unrelated to their desired results.

As the gTLD is sector specific it will provide a better context for second level strings allowing for a much higher number of relevant and more conscise domains. This more targeted environment will simplify the user experience across multiple platforms specifically with smartphones and tablets where minimal input is favoured.


Service Levels

The goal of the gTLD Registry is to offer domain name registration services of the highest level, exceeding both ICANN requirements and current sector norms. To achieve these goals, the Applicant has contracted with well established, proven service providers offering the highest possible level of quality in Registry and Registrar services. The expertise of the service providers will ensure that the security and quality of the gTLD will be uncompromised.

The Applicant will further provide the highest level of service to trademark, legal rights owners and second-level domain owners. To achieve this goal the Applicant will be implementing a range of Abuse Prevention and Mitigation policies and procedures. The Applicant is also firmly committed to the protection of Intellectual Property rights and will implement all the mandatory Rights Protection Mechanisms (RPMs) contained in the Applicant Guidebook. Aswell as these The Applicant will further protect the rights of others through the implementation of additional RPMs. The RSPʹs experience will ensure that the gTLD provides this high level of service to trademark and other legal rights owners to combat abusive and malicious activity within the gTLD.

The Registry will respond to abuse or malicious conduct complaints on a 24⁄7⁄365 basis, respond to requests from governmental and quasi-governmental agencies and law enforcement in a timely manner, and promptly abide by decisions and judgments of UDRP and URS panels, in accordance with ICANN consensus policies.

The Applicant will also provide fast and responsive (24⁄7⁄365) customer support to both Registrars and end-users in a number of languages to assist with general enquiries as well as complaints of abusive or malicious conduct.


Service Levels related to Registry Backend Services

The Applicant will work with Neustar Inc. (hereinafter “RSP”) whose extensive experience spans more than a decade. This will ensure delivery of the protected, trusted, and permanently-running Registry infrastructure necessary to reliably host and operate a gTLD. The Applicant will also work with its Registrars to ensure that consumers receive secure, fast, and reliable domain name registration services with a high-level of customer service.

The global DNS network that will be utilised for the resolution of domains in this gTLD has already been operating for over 10 years. It currently delivers DNS resolution for several TLD customers and provides low latency query responses with a 100% DNS uptime service level agreement.

The Applicant will further leverage the RSP’s existing DNSSEC infrastructure, capabilities, and experience to provide a robust and standards compliant implementation that ensures DNSSEC services are always available as part of the DNS.

The Shared Registry System (“SRS”) to be used for the Applicantʹs gTLD is a production-proven, standards-based, highly reliable and high-performance domain name registration and management system that has been designed to operate at the highest performance levels. The Applicantʹs RSP has been able to meet or exceed their SLA requirements nearly every month since itʹs inception. Their Registry has achieved a 99.997% success rate in meeting SLAs since 2004.

The Applicantʹs RSP has extensive experience providing ICANN and RFC-compliant WHOIS services for each of the gTLDs that it operates as a Registry Operator for both gTLDs and ccTLDs. The RSPʹs thick WHOIS solution is production proven, highly flexible, and scalable with a track record of 100% availability over the past 10 years.

The Applicant will comply with all the data escrow requirements documented in the Registry Data Escrow (“RyDE”) Specification of the Registry Agreement and has a contract in place with Iron Mountain Intellectual Property Management, Inc. (“IM”) for RyDE Services. The Applicant and its RSP will in conjunction with Iron Mountain work to ensure that the escrow deposit process is compliant 100% of the time.


Reputation

The Applicant will ensure that the Registry enjoys an excellent reputation through its core focus on creating a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for the new gTLD program in promoting consumer trust, consumer choice, competition and innovation.

The Applicant will strive to become a reputable and successful new gTLD by providing secure, fast and reliable customer service throughout the registration life cycle of all domains in the gTLD.

The Applicant will endeavour to ensure that only non-fraudulent Registrants have domain names in the gTLD via a WHOIS that is searchable, thick and reliable and by being highly responsive to complaints from legal rights owners. The Applicant will further implement an industry leading range of Abuse Prevention and Mitigation policies and procedures as well as RPMs.

The Applicant will provide the financial and operational stability to protect Registrants and ensure the reputation of the Registry. The Applicant has estimated the maximum costs of the critical functions for a three year period by taking the largest single year cost estimate (year 5) and multiplying this by 3. If the calculation used a lower figure the costs estimate would not be at the potential highest amount during the 5 years and the COI instrument would be too small in order to fund the costs of the 5 critical functions for at least 3 years.

The Applicant has decided to commit to providing the highest level of protection to Registrants and Stakeholders by providing ICANN with a COI for the maximum amount as recommended by ICANN in its COI Guidance. This ensures the Registry is reputable, remains conservative and mirrors ICANN’s core objectives. In a worst case scenario where the Applicant will not receive any revenue Registrants will be protected not only by the COI, but also by the fact that the Applicant has enough capital to operate for over 3 years.

Question 18(b)(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

It is expected that .accountant will provide significant competition for existing and forthcoming gTLDs. The .accountant gTLD will provide a blank canvas of second level domains that will inevitably lead to increased consumer choice and significant innovation from the sector. It will allow Registrants to seek new and varied ways to separate themselves from the competition.

Competition

The Applicant will enhance competition by allowing new Registrants to create new online products and services serving the global marketplace and connecting geographically diverse Registrants and users with a common affinity for the specialized subject matter exemplified by the new gTLD. The new gTLD process and its resulting gTLDs are likely to incentivize top-level domains to improve the security and quality of their online products and services as well as introducing new ones. Thus, this gTLD will benefit consumers by increasing the likelihood of new innovative online products and services.The addition of a new gTLD such as .accountant will also increase competition between existing registries.

The Applicant will promote competition to the benefit of the Registrants by amongst other things:

- Building a healthy growth trend of domain registrations to validate the specialty space
- Promote the migration of sector relevant content from other TLDs
- Maintaining competitive pricing of domains

Differentiation

Currently, there is no gTLD available on the Internet that signifies the specialized products, services, and subject matter encompassed by this gTLD. The gTLD string itself will give a clear indication to website visitors that the site has content relevant to the sector. This will result in the gTLD becoming globally recognizable and viewed as a trusted source of goods, services and information.

Innovation

The gTLD will demonstrate innovation through cutting edge RPMs.

Firstly the Applicant considers the Protection of Intergovernmental Organization (ʺIGOʺ) names to be very important. The Applicant will use strings registered as second level domains in the .int gTLD as the basis for this protection. To register in the .int domain, the Registrants must be an IGO that meets the requirements found in RFC 1591. The Applicant will reserve these strings and only allow for their future release if an IGO on the “reserve list” wishes to make use of the protected string in the gTLD and provides the Applicant with sufficient documentation.


Finally if a Registrant during sunrise and landrush applies to register a domain name identical to a capital city name of a country or territory listed in the ISO 3166-1 standard it will receive a Capital City Claims (“CCC”) notification stating this. Subsequently they will have to reply unconditionally agreeing to comply with requirements to protect the reputation of the capital city and any further terms.

These functions will enhance Internet stability, security and will demonstrate to Registrars, Registrants, and end-users of the Registry that abusive or malicious conduct will not be tolerated. They will further contribute significantly to the integrity of the gTLD enabling an environment where stakeholders can innovate with confidence.

Question 18(b)(iii) What goals does your proposed gTLD have in terms of user experience?

The Applicant’s goals for the new gTLD are to provide a trusted, secure, and user friendly environment whereby domain names and content relating to its specific affinity group can flourish.

The Applicant believes that the success of the gTLD will be determined by the sector’s key stakeholders globally. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), to serve as an advisory body.

.accountant will be developed with consumer trust, choice and satisfaction in mind and after the initial 2 years, the Applicant will conduct a survey to analyse the gTLDʹs success in these areas to help further improve the user experience.

To ensure a high level of service the Applicant will further measure:

- Service Availability Targets for the Critical Registry Functions
- The number of abuse incidents and takedowns
- ICANN Compliance
- Rights protection incidents (i.e. UDRP and URS)
- WHOIS data accuracy

The Applicant intends to promote consumer choice by providing the following:

- Highly available and geographically diverse Registrar distribution channel;
- Effective sunrise and trademark services.

Question 18(b)(iv) Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.

Registration Policies

The purpose and goal of the Applicant’s policies are to ensure competition, fairness, trust and reliability for Registrars, Registrants, the user community, and other stake holders, while maintaining security and stability for the gTLD.

General Policy

Aside from certain start-up mechanisms, all domain names will generally be registered on a first-come, first-served basis. A Trademark Claims service will be offered for the first 90 days of general registration, with the intent of providing clear notice to potential Registrants of the existing rights of trademark owners with registered trademarks in the Trademark Clearinghouse.

Registration Policies

As per ICANN’s requirements, the Applicant will be operating both a Sunrise and Landrush period ahead of general availability for the gTLD.

Governance Council

The Applicant is establishing a the GC, to be comprised of key sector stakeholders that will serve as an advisory body. Each GC will elect its own Board of Directors, which will be responsible for self-governance, the recommendation of sector-specific registration policies,the formulation of guidance on intellectual property and other best practices related to the gTLD.


The Applicant aims to develop an Abuse Prevention and Mitigation Working Group in conjunction with the GC. It will give the Applicant’s team advice on abuse preventions and mitigation and how this may effect registration policies. The group will meet to regularly discuss the latest trends in domain name abuse and the most effective way to prevent and remedy them.

Question 18(b)(v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of Registrants or users? If so, please describe any such measures.

Data and Privacy Policies

The Applicant shall comply with all the Data, WHOIS, and Privacy requirements in the Applicant Guidebook required by ICANN. The Applicant will take all possible steps to maintain the security and privacy of information or data that it may collect in connection with the planned function and usage of names domains, and will remain in compliance with all confidentiality and security regulations in relevant jurisdictions. This data will be held by the Applicant in accordance with the Registry Agreement that the Applicant will execute with ICANN.

The Applicant has further ensured that its suppliers also understand that keeping information secure and private is of crucial importance and will take all available steps to maintain the security and privacy of information collected from the Applicants in the Sunrise, Landrush and General Availability Phases.

Question 18(b) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

The Applicant plans on making the gTLD the premier gTLD where individuals and organizations can register, build and maintain websites relating to their specific interest area. Thus, communication with the public and development of an outreach campaign are important goals in connection with the gTLD.

During the gTLD evaluation process, the Applicant plans to conduct a two-to-three month communications campaign aimed at reaching sector stakeholders and informing them of the gTLD’s mission and the opportunity to participate in the GC. The communication outreach will include email communications to hundreds of leading sector organizations. It will also be accompanied by the launch of a website for communicating information about the gTLD and allowing interested members of the related sector to express interest in serving on the GC. Other communications efforts, including but not limited to, press releases and social media campaigns may all be initiated to raise further awareness regarding the gTLD.

Shortly after completing the evaluation process and being awarded the gTLD, the Applicant will institute marketing and outreach efforts to inform the public about the new gTLD, its launch schedule, and its intended affinity group. The Applicant will use different outreach and communications methods and venues to get the new gTLD mission and message out to the public, including but not limited to the following: online and print press releases, communications with various media outlets, domain name sector groups, mobile apps and various social media platforms. The GC will be used as a further means of outreach and communication to the Internet community.
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