18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.TELECITY||TelecityGroup International Limited||hoganlovells.com||View|
The main goals of the .TELECITY TLD are specialisation, visibility, differentiation, innovation and enhancement of consumer recognition and trust.
Given the intended mission and purpose for the .TELECITY TLD, the volume of second level domain name registrations will not be a pertinent indicator to assess or measure its success. The Applicant will rather focus and strive to achieve a high level of consumer recognition and trust in the .TELECITY TLD.
Operating and overseeing this new dedicated Internet space in a transparent, fair and efficient manner will be a key factor in creating goodwill in the .TELECITY TLD that will match the reputation the Applicant has developed in its brand. As a result Internet users and customers of TELECITY will come to have the same levels of confidence and trust in the .TELECITY TLD.
The creation of a dedicated Internet name space which is indelibly associated with the TELECITY brand assurance of quality, will create a clear benefit to Internet users and to the Applicant and its Affiliates as it will establish certainty and trust as to the source of the content.
18(b)(1): What is the goal of your proposed gTLD in terms of areas of speciality, service levels, or reputation?
(a) Goals in terms of speciality
The creation and operation of the .TELECITY TLD will create specialisation by creating a segment of the Domain Name System solely dedicated to the Applicant and its Affiliates.
Currently there is no Top Level Domain that specifically corresponds to the Applicant and to its businesses, brands, trade marks, services and key customers. Thus no existing Top Level Domain could conceivably deliver the level of specialisation which could potentially be achieved by the .TELECITY TLD.
Based on the significant goodwill and consumer recognition that the Applicant has acquired and developed in the term TELECITY, it is anticipated that the .TELECITY TLD will, by association, clearly and visibly demonstrate the specialised nature of the .TELECITY TLD resulting in consumer recognition and trust. Internet users will know that they are getting genuine information and be able to access content, information and services relating to the Applicant by virtue of the .TELECITY TLD.
Specialisation is a key element for the Applicant and for the proposed creation and operation of the .TELECITY TLD. It is anticipated that this drive for specialisation will in the future become the standard for Internet users, key customers and other third parties. As such the .TELECITY TLD will provide a defined, unique and clear indication to Internet users that the .TELECITY domain name space is one that is dedicated to the Applicant.
Therefore, the .TELECITY TLD will be designed as a single source dedicated segment of the Internet and the Domain Name System where it will be possible to locate and access data in an efficient manner relating to the products and services of the Applicant and its Affiliates with the same level of trust which the Applicantʹs customers place in the Applicantʹs brand, all within a secure environment.
(b) Goals in terms of service levels
The Applicant is fully committed to providing the highest levels of service in the course of the operation of the .TELECITY TLD. Security is one of the cornerstones of the Applicantʹs business and as a result of this the Applicant and its Affiliates have extensive experience in data related and online security issues and would seek to deploy this experience in the .TELECITY TLD.
Given the Applicantʹs commitments in terms of service levels associated with the .TELECITY TLD, the Applicant has entered into contractual agreements for the provision of services by third party service providers who are all leaders in their respective fields of activity. Thus the Applicant is seeking to ensure that both its internal resources and third party service providers have the capacity to achieve the highest levels of service performance in the course of the operation of the .TELECITY TLD.
A key goal of the Applicant in the operation of the .TELECITY TLD will be to provide services in a highly secure environment so as to significantly reduce opportunities for malicious conduct. As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control operation of the .TELECITY TLD and to ensure that services will be provided through the TELECITY TLD in a secured, reliable and trusted manner.
(c) Goals in terms of reputation
The Applicant will use best endeavours to ensure that it operates the .TELECITY TLD in a manner that furthers its excellent reputation in terms of quality of content and service, security and compliance.
Since its formation in 1998, the Applicant has acquired and constantly developed reputation and goodwill in its TELECITY brand and services through continuous and significant investment, use and effort.
Thus, the creation, delegation and operation of the .TELECITY TLD will be consistent with the Applicantʹs continuously increasing use of its TELECITY brand and will allow the Applicant to further promote the Applicant and its Affiliates’ reputation for excellence, technological advancement, innovation and specialisation.
Given the increasing importance of the Internet as part of the Applicantʹs business and services, for instance as a result of the development of cloud computing, creating and operating a dedicated segment of the Internet is of utmost importance to the Applicant, its Affiliates and their credibility and reputation.
As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control and oversee operation of the .TELECITY TLD. As a result, the .TELECITY TLD will by its very nature be associated with trusted and genuine content which will help the Applicant furthering the development of its reputation and consumer recognition in its TELECITY brand. Whilst the very nature of the .TELECITY TLD will help avoiding abuse and infringements, the Applicant is fully committed to address potential abuses and infringements in a timely and efficient manner if and when they occur.
18(b)(2): What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
(a) Goals in terms of competition
The .TELECITY TLD will contribute to the creation of a more competitive Domain Name System by operating a Top Level Domain dedicated to a particular commercial entity and thus incentivising competitors to position themselves on this new market in order not to lose ground to the Applicant and its Affiliates and to potentially provide new services or content or existing services or content in new ways.
Thus the Applicant will contribute by its .TELECITY TLD initiative to the development of dedicated and specialised segments of the Domain Name Space and the diversification of content and services available on the Internet.
The .TELECITY TLD initiative, the specialisation, innovation and high level of consumer recognition and trust that the Applicant and its Affiliates anticipate to achieve through the .TELECITY TLD will likely trigger a reaction from other economic agents and thus indirectly lead to the creation and availability of new and improved resources, products, services, and contents on the Internet.
Thus, the creation and operation of the .TELECITY TLD will benefit consumers by fostering innovation, competition, diversity of content and availability of specialised choices for consumers.
(b) Goals in terms of differentiation
The .TELECITY TLD will be operated on a single registrant⁄single user registry model and second level domain names will be reserved for exclusive registration by the Applicant for the exclusive use of the Applicant and its Affiliates.
The .TELECITY TLD will, by its very nature, be highly distinctive and differentiated from all other Top Level Domains currently available and likely to be available in the future because it will be comprised of the Applicantʹs renowned and distinctive TELECITY brand.
Thus the .TELECITY TLD will clearly and officially indicate to users the source of the TLD.
The .TELECITY TLD and all second level domain name registrations under it will act as a clear corporate identifier of the source of the dedicated services or contents.
Therefore, differentiation will be achieved in three ways:
• At the Top Level
• At the second level
• Through dedicated content
(c) Goals in terms of innovation
The Applicant and its Affiliates have established a reputation as a leading company in the field of technological innovation and the Applicantʹs purpose in applying for the .TELECITY TLD is to pursue further innovation and technological advancement through a new dedicated platform based on the creation of the .TELECITY TLD.
The .TELECITY TLD will serve as a base for allowing the Applicant and its Affiliates to provide their products and services to each other, their key customers and Internet users in innovative and diverse ways.
The .TELECITY TLD will be a new technological ecosystem for the Applicant and its Affiliates to take their mission of innovation further.
Given that the Applicant will operate and oversee the .TELECITY TLD on a single registrant⁄single user registry model, user experience will in this context refer to two types of use:
(a) Exclusive use by the Applicant and its Affiliates
The Applicant will design a platform within the .TELECITY TLD which will allow the Applicant and its Affiliates to use this dedicated segment of the Internet in rationalised and unprecedented ways and allow access, experience, exchange, provision and updating of content and information.
Only the Applicant and its Affiliates will have the possibility to alter content with respect to domain names, to manage domain names and to take other actions necessary for the maintenance of domain names under the .TELECITY TLD.
(b) Passive use by third parties
Whilst the exclusive use of the .TELECITY TLD will be reserved for the Applicant and its Affiliate, other users such as key customers will be able to access content, information and services within the .TELECITY TLD.
The .TELECITY TLD will provide a single, genuine, secure and trusted ecosystem where users worldwide will be able to experience and access content, information and services relating to the Applicant and its Affiliates. The specialisation and visibility of the .TELECITY TLD as the dedicated Top Level Domain of the Applicant and its Affiliates will provide considerable legitimacy and recognition to the .TELECITY TLD and thus be an online landmark for users worldwide.
By virtue of operating its own dedicated TLD registry this will enable the Applicant to ensure a high degree of content quality and integrity which should result in an optimal user experience within the new .TELECITY dedicated segment of the Internet name space.
18(b)(4): Provide a complete description of the Applicant’s intended registration policies in support of the goals listed above.
The Applicant intends to create and operate the .TELECITY TLD as a single registrant⁄single user registry and will reserve domain names under the .TELECITY TLD for exclusive registration by the Applicant to the exclusion of other parties. Thus it will not be possible for individuals or entities who are not the Applicant to register domain names under the .TELECITY TLD.
In addition, the Applicant does not intend to sell, distribute or transfer control or use of any second level domain name registrations in the .TELECITY TLD to any party that is not an Affiliate of the Applicant as defined in the Draft New gTLD Registry Agreement in section 2.9 (c) version 2012-01-11.
As a result, rules and regulations aiming at protecting the public interest in the event of the opening of a TLD to general registration will not be relevant.
Accordingly the intended registration policies in support of the goals set out in the Applicantʹs .TELECITY TLD application will not contain provisions relating to registration by parties that are not the Applicant who will solely and wholly control and maintain registrations under the .TELECITY TLD.
Such policies will be consistent with all applicable ICANN’s Consensus Policies and Temporary Policies and the Applicant is committed to ensure that said policies are strictly complied with.
18(b)(5): Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
Given that the Applicant will operate the .TELECITY TLD on a single registrant⁄single user registry model, confidential information relating to the sole registrant (the Applicant) and exclusive users (the Applicant and its Affiliates) will be the responsibility of the Applicant and its Affiliates and will be addressed by existing internal policies implemented within the Applicantʹs organisation.
As Europe’s leading provider of premium carrier-neutral data centres, the Applicant and its Affiliates have extensive experience in data related and online security issues. The Applicant and its Affiliates have stringent policies and procedures in place in relation to access to their data centres, individual customerʹs racks and to security and protection of such data. The Applicant and its Affiliatesʹ policies, procedures and infrastructures help ensuring the protection of their customers business-critical data and that their business is fully compliant with industry regulations for data retention. The Applicantʹs data centres are certified to several international standards including ISO 27001:2005 standard for security management which ensures best practice for security controls to protect information assets. Detail of the Applicantʹs standards accreditation is available at http:⁄⁄www.telecitygroup.com⁄data-centre-industry-standards-accreditations.htm.
The Applicant will seek to deploy this experience in the .TELECITY TLD with a view to protecting the privacy and confidential information of users.
18(b)(6): Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
It is anticipated that the use made of the .TELECITY TLD will continuously evolve so as to ensure adaptation and innovation mirroring market trends, consumer demand and fostering technological advancement.
As the Applicant identifies new demands, needs, innovative and beneficial types of uses, the Applicant may implement new types of use of the .TELECITY TLD.
Communication on the .TELECITY TLD and the services that it will offer will be crucial and the Applicant and its Affiliates will make extensive use of its in-house capabilities and experience. In addition, the Applicant and its Affiliates will use preferred third party service providers if necessary to ensure efficient and visible communication, promotion and public information on the .TELECITY TLD and on the content, information and services available within this dedicated segment of the Internet.
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