18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

1 MISSION AND PURPOSE OF PROPOSED GTLD
The primary mission of the ARABIC_TRANSLITERATION_OF_.COM gTLD is to improve the user
experience by offering a fully internationalized domain name (IDN) that includes a transliteration of .com.
This gTLD is intended to serve users whose primary language is based in Arabic script. For the first time
in the history of the Domain Name System (DNS), internationalized generic top-level domains (gTLDs)
create the capability for speakers of non-Latin-based languages to access the DNS entirely in their native
script. Offering ARABIC_TRANSLITERATION_OF_.COM represents a critical step toward implementing
that functionality. Verisign’s vision is to improve usability of domain names for users of major scripts
around the world. Registrants and Internet users will be able to use their native script, if desired, to take
advantage of their domain name’s functionality, ubiquity, and stability.

Similar gTLD applications: (9)