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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.微博Tencent Holdings Limitedtencent.comView
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .微博 (IDN .WEIBO) gTLD IS TO FACILITATE COMMUNICATION BETWEEN INTERNET USERS AND TO ENCOURAGE THE DEVELOPMENT OF CIVIL SOCIETY INTERNET COMMUNITIES THROUGH GREATER INNOVATION CAPABILITIES, THE PROVISION OF BETTER SERVICES AND GREATER CONVENIENCE FOR END USERS.

The .微博 (IDN .weibo) gTLD will create a new generation gTLD serving the interests of end users by enabling internet users to better communicate with each other and the world, utilising its micro-blogging functionality. Domain names will be available to individuals, organisations in the private sector as well as public sector enterprises. Through the use of personalised domain names, internet users will be able to easily connect with individuals, organisations and businesses to access relevant information. As such, Tencent Holdings Limited (Tencent) intends to utilise the new gTLD to allow people to communicate easier through its micro-blogging platform, enable business enterprises and celebrities to build communication channels with customers and fans. The registration policy will ensure that domains of public influence or pertaining to serious matters are protected and are not transferred. The creation of the .微博 (IDN .weibo) gTLD will allow for a more convenient and unified name structure, enabling the provision of better services to end users.

Tencent was established in November 1998 and has grown into one of China’s largest and most used internet service portals. Tencent provides value-added internet, mobile and telecommunication services and online advertising. Its leading internet platforms have brought together China’s largest internet community, for example it has 711.7 million users with accounts for Tencent’s instant messenger program, QQ. Such internet platforms are designed to meet the various needs of internet users including communication, information, entertainment, and e-commerce. Tencent was listed on the Hong Kong Stock Exchange in 2004 and reached a market value of over HKD$100 billion in 2007.

Tencent Weibo is a micro-blogging site with about 310 million users, about 50 million of which are active daily users. Tencent Weibo allows anyone to freely share immediate news, through text and pictures with other internet users, including friends and family. Tencent Weibo also allows its users to find information and updates from influential public figures such as actors, sports people or public officials. Tencent has offered internet services since 1998 and weibo services since 2010, and as such has strong internet operations experience and a large user base which will benefit from the new .weibo gTLD. Building consumer trust and continuous innovation are paramount considerations for Tencent. The new .微博 (IDN .weibo) gTLD will promote and strengthen the Tencent Weibo services. These objectives will be further complemented by Tencent’s application for .weibo. Tencent is one of the pioneers of internet services, and in particular has a strong reputation for the provision of its Weibo services to its Chinese speaking users, in China, greater Asia and around the world. It is also engaging the English speaking world, as is reflected in its registration of .weibo and .微博 (IDN .weibo).

Tencent intends to use the .微博 (IDN .weibo) gTLD to allow for more convenient and innovative communication between users of Tencent’s Weibo micro-blogging site. In order to avoid user confusion, Tencent intends to reserve names that are of public influence or considered serious in nature, such as the names of celebrities, politicians, geographic names, government structures and well-known companies (Public interest domain names). If such people or organisations wish to use the domain name, an appropriate verification process, in accordance with the registration policy, ensuring necessary identification will be undertaken. The verification process will ensure accuracy in the assignment of the .微博 (IDN .weibo) domain name. The verified names will be clearly labelled as such. This will ensure the user of the domain name accurately corresponds to the actual physical individual or entity the name represents. Use of such domains will be continually reviewed to ensure that they reflect the public interest considerations. All use of domain name in the .微博 (IDN .weibo) gTLD will require Tencent’s authorization and approval through a licensing mechanism.

Tencent’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Tencent is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .微博 (IDN .weibo) gTLD registry will be operated in a centralised manner with registration of public interest names undergoing a thorough verification process to ensure the authenticity of the name. As .微博 (IDN .weibo) domain names are subject to registration standards, policies and procedures under Tencent’s control, this eliminates the possibility of malicious conduct within the .微博 (IDN .weibo) domain space;

- competition: the proposed new gTLD is anticipated to contribute to ICANN’s initiatives to promote public interest and competition through its operation focussed on promoting consumer trust. Increased trust in the .微博 (IDN .weibo) gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Tencent’s marketing efforts through its ability to create new second level domain names on demand. These names will provide the consumers with more choices for interacting online. As Tencent has effective control over the registration and use of domain names under the.微博 (IDN .weibo) domain space, this will also contribute towards general service innovations on the internet.


Given the existing customer base of Tencent’s Weibo services, the projected number of registrations under the .微博 (IDN .weibo) gTLD is likely to be up to 50,000 in the first year. It is anticipated that this may rise to 250,000 by the third year. The projected registration numbers are supported by the financial, technical and operational capacity of Tencent to act as a registry operator for this gTLD. In this endeavour, Tencent will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Tencent will keep ICANN reasonably informed of any material developments relating to the .微博 (IDN .weibo) gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

The types of domain names currently foreseen would include product, services or geographic names, as well as names for individuals and businesses. In accordance with the registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Tencent will use geographic names to localise its websites within China. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


Tencent will also utilise Internationalized Domain Names (IDNs) at the second level, initially limited to Chinese. The use of IDNs will allow internet users to engage with .微博 (IDN .weibo) in their native language, creating a more positive user experience and encouraging diversity. As the use of the .微博 (IDN .weibo) gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .微博 (IDN .weibo) domain space.
gTLDFull Legal NameE-mail suffixDetail
.cashDelta Lake, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.