18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon Prime is a membership program that gives unlimited fast shipping, such as free two-Day shipping to street addresses in the contiguous U.S., on all eligible purchases for an annual membership fee. Amazon Prime members in the U.S. can enjoy instant videos: unlimited, commercial-free, instant streaming of thousands of movies and TV shows through Amazon Instant Video at no additional cost. Members who own Kindle devices can also choose from thousands of books to borrow and read for free, as frequently as a book a month with no due dates, from the Kindle Ownersʹ Lending Library.

The mission of the .PRIME registry is:
To provide a unique and dedicated platform for Amazon Prime while simultaneously protecting the integrity of its brand and reputation.
A .PRIME registry will:
• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Amazon a further platform for innovation.
• Enable Amazon to protect its intellectual property rights.

Similar gTLD applications: (0)