22 Describe proposed measures for protection of geographic names at the second and other levels in the applied-for gTLD

Prototypical answer:

Amazon EU S.à r.l., with support of its ultimate parent company, Amazon.com, Inc. (collectively referred to in this response throughout as “Amazon”), is committed to managing the .書籍 registry in full compliance with all applicable laws, consensus policies, ICANN guidelines, RFCs and the Specifications of the Registry Agreement. In the management of domain names in the .書籍 registry, based on GAC advice and Specification 5, Amazon intends to block from initial registration those country and territory names contained in the following lists:
1. The short form (in English) of all country and territory names contained on the ISO 3166- 1 list, as updated from time to time, including the European Union; and
2. The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and
3. The list of United Nations member states in 6 official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names.
The process for reserving these names, and hence blocking them from registration, will be agreed to with our technical service provider Neustar.
Because the .書籍 registry will be a single entity registry and for purposes which serve Amazon’s strategic business aims, the reserved names cannot be offered to Governments or other official bodies for their own use as this would conflict with the mission and purpose of the gTLD. However, for the same reason, they will not be offered to third parties.
The .書籍 registry only provides for the registration of names at the second level. No third level domains will be delegated at the registry level. It is consistent with GAC advice that Amazon may choose to create sub domains using country names or abbreviations at the third level. For example, Amazon may register information.書籍 and its internal users may create sub domains such as jp.information.書籍.
Amazon may also use a folder structure to represent country names in its URLs, while the block exists at the second level. For example, information.書籍⁄Japan.
We imagine that over time, there will be demand from brand gTLDs leading to the development of a standardized process for requesting GAC review and ICANN approval for the release of country and territory names for registration by the Registry Operator when the registry is a single entity registry. When such a process is in place, Amazon expects to apply for the release of country and territory names within .書籍.

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