18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

Amazon intends to initially provision a relatively small number of domains in the .書籍 registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

Applications from Amazon and its subsidiaries for domains in the .書籍 registry will be considered by Amazon’s Intellectual Property group and allocated in line with the Amazon’s business goals. The .書籍 registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particular domain.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Domains in the .書籍 registry will be provisioned to support the business goals of Amazon. Accordingly, “cost benefits” may be explored depending on the business goals of Amazon. Amazon shares the goals of enhancing customer trust and choice.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

The Domain Management Policy will include the costs and benefits of Amazon’s unique and dedicated platform for stable and secure online communication and interaction.

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