18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.pramericaPrudential Financial, Inc.partridgeiplaw.comView

The purpose of Applicant’s new TLD is to create a closed branded TLD to enhance the security, stability, and recognition of Applicant’s websites and the Internet communications of Applicant’s worldwide employees and business operations groups. In doing so, Applicant will improve its interactions both within the company and with external customers and consumers. Applicant is a world leader in the fields of insurance, investments, retirement, annuities and employee benefits. As such, its customers expect it to be on the cutting edge of technology when it comes to Internet security, data privacy, and brand protection. By operating a closed TLD, Applicant expects to ensure that the associated URLs and email addresses are recognized as owned and controlled by Applicant, and are secure and reliable. Applicant intends to use the TLD in various ways consistent with this mission, including but not limited to the use of second level domains within the branded TLD as:

1. URLs for external and internal websites to help internet users insure that the website truly originates with and is controlled by Applicant.
2. Email addresses for Applicant’s business groups to give recipients assurance that the messages are legitimate and originate with Applicant.
3. URLs for private customer websites.

Applicant believes the operation of closed branded TLDs will promote competition by insuring best in class practices among registry service providers and among registrars, who will strive to meet the highest standards of corporate registry owners who have elected to put their brand on a TLD.

The ability to improve security and stability within the closed TLD will enhance consumer trust in the operation of the Internet. When a highly respected company such as Prudential puts its brand on the TLD, customers will rightly trust that the TLD will represent the highest possible standards in the industry and that Prudential stands behind the operation of the TLD and has selected industry leaders as its service provider partners.

The existence of branded TLDs will promote consumer choice by giving consumers the ability to focus on trusted brands for their dealings on the Internet; such choice is increased as the closed branded TLD business model becomes more common. Applicant considers user trust, security, and stability to be critical features of its TLD plans, and therefore intends to utilize best in class procedures to avoid cybersquatting, phishing, piracy and confusion within the TLD, and has chosen to work with service providers who meet the highest standards for data protection, stabile operations, and privacy protection.

Applicant further believes that the risks and problems involved in the launch of gTLDs are mitigated or fully avoided in the case of closed branded TLDs since there is a single registrant controlling the use of a limited number branded domain names. Among the safeguards that accomplish this goal is the fact that the registry is available to a single registrant who is the owner of the brand reflected by the TLD who has a vested interest in the continued integrity and reputation of that brand. As a result, there is no risk of cybersquatting, abusive registration, or misuse of the domain by unscrupulous registrants. Similarly, there is no incentive to engage in speculative registration of unnecessary domain names for resale, pay per click advertising, or other monetization schemes. This will reduce clutter in the domain name space by insuring that all active domains have a business purpose relevant to the brand, thereby enhancing the utility for use by customers, consumers, and other Internet users.

The nature of the TLD as a closed branded registry also eliminates introduction and expansion problems caused by the rush of applicants to secure prime domain names, since the only eligible registrant is the owner of the brand reflected in the TLD. This leaves little possibility for conflict between competing parties claiming interest in identical or confusingly similar names during the introduction of the domain. To further prevent that possibility, Applicant, as a brand owner, will adopt the best practices of dispute resolution and avoidance so that any unintentional conflicts can be quickly and effectively resolved.

Similar gTLD applications: (228)

gTLDFull Legal NameE-mail suffixzDetail
.pruPrudential Financial, Inc.partridgeiplaw.com-3.05Compare
.prudentialPrudential Financial, Inc.partridgeiplaw.com-3.05Compare
.lanxessLANXESS Corporationpartridgeiplaw.com-2.52Compare
.buildersAtomic Madison, LLCdonuts.co-0.35Compare
.degreePuff House, LLCdonuts.co-0.35Compare
.buyBitter Sunset, LLCdonuts.co-0.35Compare
.businessSpring Cross, LLCdonuts.co-0.35Compare
.flightsFox Station, LLCdonuts.co-0.35Compare
.chatSand Fields, LLCdonuts.co-0.35Compare
.brokerSpring North, LLCdonuts.co-0.35Compare
.dealsSand Sunset, LLCdonuts.co-0.35Compare
.cabHalf Sunset, LLCdonuts.co-0.35Compare
.carsKoko Castle, LLCdonuts.co-0.35Compare
.discountHolly Hill, LLCdonuts.co-0.35Compare
.bandAuburn Hollow, LLCdonuts.co-0.35Compare
.appLone Maple, LLCdonuts.co-0.35Compare
.blogCorn Shadow, LLCdonuts.co-0.35Compare
.dogKoko Mill, LLCdonuts.co-0.35Compare
.centerTin Mill, LLCdonuts.co-0.35Compare
.eventsPioneer Maple, LLCdonuts.co-0.35Compare
.bikeGrand Hollow, LLCdonuts.co-0.35Compare
.betFoggy Way, LLCdonuts.co-0.35Compare
.diamondsJohn Edge, LLCdonuts.co-0.35Compare
.fitnessBrice Orchard, LLCdonuts.co-0.35Compare
.designBlack Avenue, LLCdonuts.co-0.35Compare
.datingPine Fest, LLCdonuts.co-0.35Compare
.clubKoko Manor, LLCdonuts.co-0.35Compare
.condosPine House, LLCdonuts.co-0.35Compare
.artBaxter Tigers, LLCdonuts.co-0.35Compare
.collegeBinky Edge, LLCdonuts.co-0.35Compare
.gardenBrice Maple, LLCdonuts.co-0.35Compare
.apartmentsJune Maple, LLCdonuts.co-0.35Compare
.autoBig Maple, LLCdonuts.co-0.35Compare
.casinoBinky Sky, LLCdonuts.co-0.35Compare
.broadwayGoose North, LLCdonuts.co-0.35Compare
.cafePioneer Canyon, LLCdonuts.co-0.35Compare
.cardsFoggy Hollow, LLCdonuts.co-0.35Compare
.visionKoko Station, LLCdonuts.co-0.35Compare
.propertySteel Goodbye, LLCdonuts.co-0.35Compare
.dataRomeo Birch, LLCdonuts.co-0.35Compare
.computerPine Mill, LLCdonuts.co-0.35Compare
.vipJohn Corner, LLCdonuts.co-0.35Compare
.cameraAtomic Maple, LLCdonuts.co-0.35Compare
.newsHidden Bloom, LLCdonuts.co-0.35Compare
.campDelta Dynamite, LLCdonuts.co-0.35Compare
.gallerySugar House, LLCdonuts.co-0.35Compare
.estateTrixy Park, LLCdonuts.co-0.35Compare
.securityFern Trail, LLCdonuts.co-0.35Compare
.networkTrixy Manor, LLCdonuts.co-0.35Compare
.emailSpring Madison, LLCdonuts.co-0.35Compare
.rentPearl Town, LLCdonuts.co-0.35Compare
.farmJust Maple, LLCdonuts.co-0.35Compare
.hostingTrixy Birch, LLCdonuts.co-0.35Compare
.boutiqueOver Galley, LLCdonuts.co-0.35Compare
.lightingJohn McCook, LLCdonuts.co-0.35Compare
.moneyOuter McCook, LLCdonuts.co-0.35Compare
.furnitureLone Fields, LLCdonuts.co-0.35Compare
.guideSnow Moon, LLCdonuts.co-0.35Compare
.helpPioneer Gardens, LLCdonuts.co-0.35Compare
.marketVictor Way, LLCdonuts.co-0.35Compare
.agencySteel Falls, LLCdonuts.co-0.35Compare
.holidayGoose Woods, LLCdonuts.co-0.35Compare
.marketingFern Pass, LLCdonuts.co-0.35Compare
.coffeeTrixy Cover, LLCdonuts.co-0.35Compare
.enterprisesSnow Oaks, LLCdonuts.co-0.35Compare
.foundationJohn Dale, LLCdonuts.co-0.35Compare
.guruPioneer Cypress, LLCdonuts.co-0.35Compare
.petsJohn Island, LLCdonuts.co-0.35Compare
.bookDouble Bloom, LLCdonuts.co-0.35Compare
.globalGoose Falls, LLCdonuts.co-0.35Compare
.boatsBlack Shadow, LLCdonuts.co-0.35Compare
.wineJune Station, LLCdonuts.co-0.35Compare
.rentalsBig Hollow,LLCdonuts.co-0.35Compare
.internationalWild Way, LLCdonuts.co-0.35Compare
.suppliesAtomic Fields, LLCdonuts.co-0.35Compare
.weddingWild Madison, LLCdonuts.co-0.35Compare
.landPine Moon, LLCdonuts.co-0.35Compare
.managementJohn Goodbye, LLCdonuts.co-0.35Compare
.auctionSand Galley, LLCdonuts.co-0.35Compare
.hausPixie Edge, LLCdonuts.co-0.35Compare
.websiteFern Edge, LLCdonuts.co-0.35Compare
.careersWild Corner, LLCdonuts.co-0.35Compare
.familyBitter Galley, LLCdonuts.co-0.35Compare
.clothingSteel Lake, LLCdonuts.co-0.35Compare
.loveHidden Cypress, LLCdonuts.co-0.35Compare
.cateringNew Falls. LLCdonuts.co-0.35Compare
.forumJune Hollow, LLCdonuts.co-0.35Compare
.freeOver Keep, LLCdonuts.co-0.35Compare
.glassBlack Cover, LLCdonuts.co-0.35Compare
.casaExtra Way, LLCdonuts.co-0.35Compare
.domainsSugar Cross, LLCdonuts.co-0.35Compare
.audioHolly Castle, LLCdonuts.co-0.35Compare
.expressSea Sunset, LLCdonuts.co-0.35Compare
.dietPioneer Hill, LLCdonuts.co-0.35Compare
.directoryExtra Madison, LLCdonuts.co-0.35Compare
.mailVictor Dale, LLCdonuts.co-0.35Compare
.cashDelta Lake, LLCdonuts.co-0.35Compare
.forsaleSea Oaks, LLCdonuts.co-0.35Compare
.foodWild Orchard, LLCdonuts.co-0.35Compare
.luxuryDash Tigers, LLCdonuts.co-0.35Compare
.nowGrand Turn, LLCdonuts.co-0.35Compare
.productionsMagic Birch, LLCdonuts.co-0.35Compare
.equipmentCorn Station, LLCdonuts.co-0.35Compare
.jewelryWild Bloom, LLCdonuts.co-0.35Compare
.webRuby Glen, LLCdonuts.co-0.35Compare
.propertiesBig Pass, LLCdonuts.co-0.35Compare
.picturesFoggy Sky, LLCdonuts.co-0.35Compare
.plusSugar Mill, LLCdonuts.co-0.35Compare
.cruisesSpring Way, LLCdonuts.co-0.35Compare
.pokerBinky Mill, LLCdonuts.co-0.35Compare
.flowersFern Willow, LLCdonuts.co-0.35Compare
.photosSea Corner, LLCdonuts.co-0.35Compare
.deliverySteel Station, LLCdonuts.co-0.35Compare
.communityFox Orchard, LLCdonuts.co-0.35Compare
.exchangeSpring Falls, LLCdonuts.co-0.35Compare
.graphicsOver Madison, LLCdonuts.co-0.35Compare
.holdingsJohn Madison, LLCdonuts.co-0.35Compare
.cheapSand Cover, LLCdonuts.co-0.35Compare
.couponsBlack Island, LLCdonuts.co-0.35Compare
.videoLone Tigers, LLCdonuts.co-0.35Compare
.constructionFox Dynamite, LLCdonuts.co-0.35Compare
.coolKoko Lake, LLCdonuts.co-0.35Compare
.limoHidden Frostbite, LLCdonuts.co-0.35Compare
.techLone Moon, LLCdonuts.co-0.35Compare
.expertMagic Pass, LLCdonuts.co-0.35Compare
.engineeringRomeo Canyondonuts.co-0.35Compare
.partsSea Goodbye, LLCdonuts.co-0.35Compare
.bargainsHalf Hallow, LLCdonuts.co-0.35Compare
.bingoSand Cedar, LLCdonuts.co-0.35Compare
.placeSnow Galley, LLCdonuts.co-0.35Compare
.beautyRomeo Cornerdonuts.co-0.35Compare
.maisonVictor Frostbite, LLCdonuts.co-0.35Compare
.babyAuburn Beach, LLCdonuts.co-0.35Compare
.phoneWild Frostbite, LLCdonuts.co-0.35Compare
.fishFox Woods, LLCdonuts.co-0.35Compare
.cloudDash Cedar, LLCdonuts.co-0.35Compare
.fashionBig Dynamite, LLCdonuts.co-0.35Compare
.associatesBaxter Hill, LLCdonuts.co-0.35Compare
.racingBlack Orchard, LLCdonuts.co-0.35Compare
.cleaningFox Shadow, LLCdonuts.co-0.35Compare
.giftsGoose Sky, LLCdonuts.co-0.35Compare
.vinHolly Shadow, LLCdonuts.co-0.35Compare
.energyBinky Birch, LLCdonuts.co-0.35Compare
.homeBaxter Pike, LLCdonuts.co-0.35Compare
.kitchenJust Goodbye, LLCdonuts.co-0.35Compare
.educationBrice Way, LLCdonuts.co-0.35Compare
.taxiPine Falls, LLCdonuts.co-0.35Compare
.styleBinky Moon, LLCdonuts.co-0.35Compare
.watchSand Shadow, LLCdonuts.co-0.35Compare
.companySilver Avenue, LLCdonuts.co-0.35Compare
.recipesGrand Island, LLCdonuts.co-0.35Compare
.hotAuburn Hill, LLCdonuts.co-0.35Compare
.supportGrand Orchard, LLCdonuts.co-0.35Compare
.onlineBitter Frostbite, LLCdonuts.co-0.35Compare
.fyiSilver Tigers, LLCdonuts.co-0.35Compare
.gratisPioneer Tigers, LLCdonuts.co-0.35Compare
.supplyHalf Falls, LLCdonuts.co-0.35Compare
.fanGoose Glen, LLCdonuts.co-0.35Compare
.groupRomeo Town, LLCdonuts.co-0.35Compare
.yogaVictor Falls, LLCdonuts.co-0.35Compare
.zoneOuter Falls, LLCdonuts.co-0.35Compare
.digitalDash Park, LLCdonuts.co-0.35Compare
.teamAtomic Lake, LLCdonuts.co-0.35Compare
.leaseVictor Trail, LLCdonuts.co-0.35Compare
.systemsDash Cypress, LLCdonuts.co-0.35Compare
.photographySugar Glen, LLCdonuts.co-0.35Compare
.plumbingSpring Tigers, LLCdonuts.co-0.35Compare
.houseSugar Park, LLCdonuts.co-0.35Compare
.instituteOuter Maple, LLCdonuts.co-0.35Compare
.consultingPixie Station, LLCdonuts.co-0.35Compare
.voyageRuby House, LLCdonuts.co-0.35Compare
.contractorsMagic Woods, LLCdonuts.co-0.35Compare
.industriesOuter House, LLCdonuts.co-0.35Compare
.livingOuter Way, LLCdonuts.co-0.35Compare
.mediaGrand Glen, LLCdonuts.co-0.35Compare
.worksLittle Dynamite, LLCdonuts.co-0.35Compare
.villasNew Sky, LLCdonuts.co-0.35Compare
.pizzaFoggy Moon, LLCdonuts.co-0.35Compare
.citySnow Sky, LLCdonuts.co-0.35Compare
.goldJune Edge, LLCdonuts.co-0.35Compare
.partnersMagic Glen, LLCdonuts.co-0.35Compare
.redSteel Keep, LLCdonuts.co-0.35Compare
.directHalf Trail, LLCdonuts.co-0.35Compare
.voteDouble Falls, LLCdonuts.co-0.35Compare
.memorialDog Beach, LLCdonuts.co-0.35Compare
.worldBitter Fields, LLCdonuts.co-0.35Compare
.tubeBoss Castle, LLCdonuts.co-0.35Compare
.townKoko Moon, LLCdonuts.co-0.35Compare
.tradingLittle Manor, LLCdonuts.co-0.35Compare
.toolsPioneer North, LLCdonuts.co-0.35Compare
.trainingWild Willow, LLCdonuts.co-0.35Compare
.toysPioneer Orchard, LLCdonuts.co-0.35Compare
.venturesBinky Lake, LLCdonuts.co-0.35Compare
.mobilePixie North, LLCdonuts.co-0.35Compare
.toursSugar Station, LLCdonuts.co-0.35Compare
.vacationsAtomic Tigers, LLCdonuts.co-0.35Compare
.tiendaVictor Manor, LLCdonuts.co-0.35Compare
.tiresDog Edge, LLCdonuts.co-0.35Compare
.tipsCorn Willow, LLCdonuts.co-0.35Compare
.theaterBlue Tigers, LLCdonuts.co-0.35Compare
.technologyAuburn Fallsdonuts.co-0.35Compare
.ticketsAtomic McCook, LLCdonuts.co-0.35Compare
.siteCorn Mill, LLCdonuts.co-0.35Compare
.singlesFern Madison, LLCdonuts.co-0.35Compare
.showSnow Beach, LLCdonuts.co-0.35Compare
.shopSugar Maple, LLCdonuts.co-0.35Compare
.shoppingSea Tigers, LLCdonuts.co-0.35Compare
.shoesBinky Galley, LLCdonuts.co-0.35Compare
.viajesBlack Madison, LLCdonuts.co-0.35Compare
.servicesFox Castle, LLCdonuts.co-0.35Compare
.schuleOuter Moon, LLCdonuts.co-0.35Compare
.searchBitter McCook, LLCdonuts.co-0.35Compare
.solarRuby Town, LLCdonuts.co-0.35Compare
.schoolLittle Galley, LLCdonuts.co-0.35Compare
.softwareOver Birch, LLCdonuts.co-0.35Compare
.solutionsSilver Cover, LLCdonuts.co-0.35Compare
.salonOuter Orchard, LLCdonuts.co-0.35Compare
.saleHalf Bloom, LLCdonuts.co-0.35Compare
.runSnow Park, LLCdonuts.co-0.35Compare
.reportBinky Glen, LLCdonuts.co-0.35Compare
.sportsSteel Edge, LLCdonuts.co-0.35Compare
.storageExtra Beach, LLCdonuts.co-0.35Compare
.repairLone Sunset, LLCdonuts.co-0.35Compare
.restaurantSnow Avenue, LLCdonuts.co-0.35Compare
.storeSand Dale, LLCdonuts.co-0.35Compare
.studioSpring Goodbye, LLCdonuts.co-0.35Compare
.reviewsExtra Cover, LLCdonuts.co-0.35Compare
.academyHalf Oaks, LLCdonuts.co-0.35Compare