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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.appLone Maple, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.
gTLDFull Legal NameE-mail suffixDetail
.gdnJoint Stock Company ʺNavigation-information systemsʺnis-glonass.ruView
Describe the mission⁄purpose of your proposed gTLD:

1. Mission : Our mission is to commence a new generic top level domain name avenue for global navigation satellite systems (GNSS) industry and users, that enables and improve for commercial entities to illustrate, manage, market their products, services, education and experience, which enhance visibility and makes it easy for users to recognize GNSS activity on internet. We also want to ensure the establishment of Internet security and stability, customer relationship orientated with registrars and introduce innovative webmail features for registrant’s advanced business approach on World Wide Web.

2. Purpose: JSC (Joint Stock Company) NIS (Navigation Information System) is a national navigation service provider engaged in formation of integrated technology policy for navigation services. As today’s global navigation satellite services and activities are penetrating all segments of society and are becoming a common tool in the daily life of all citizens worldwide, various applications are continuously being developed, covering all lifestyle and sectors of the world economy, JSC “NIS” would like to take the opportunity of ICANN’s New Generic Top-Level Domains (gTLDs) expansion program and intent to establish a new generic top level domain .gdn to represent “Geo Domain Network”

The .gdn “Geo Domain Network” core purpose is to provide GNSS associated business and activities its own place on the internet, by having a meaningful and verifiable identity, regardless of their product, service or activity area of specialization, size and region –opportunity for better visibility on the internet.

JSC “NIS” seeks ICANN authorization for new top level domain .gdn for purpose of GNSS business and support on the internet.

The ever-increasing growth and demand of navigation satellite business and activities requires the support of a hierarchy of generic TLD to logically classify domain names according to their purpose and role.

The new gTLD is a unique vision and platform to encourage GNSS upcoming technologies and business awareness, by efficiently supporting the naming needs of the rapidly expanding of the World Wide Web. Instant handling information between merchant and consumer, especially in retail industry for customer relation management is an essential to the future success of the GNSS industry.

GNSS technology is not only limited to navigation devices, as today Location Based Services (LBS) market is experiencing a most rapid growth in GNSS business, mapping API, Point of Interest and group-buying plug-in were introduced into API are having leading progress in GNSS industry. Therefore .gdn gTLD also intends to target the business community for publish additional supplement web page to promote their location based service (LBS) information and to be identified by a global audience via their unique identity on the Internet. Hence, the structure of the .gdn name space makes it easy for users to identify the purpose of web page and as well give opportunity to promote specific keyword related to location For example, www.lectuce.com restaurant is located at 4 different locations and willing to promote lunch buffet special offer at particular their branch, thus www.lectuce.com by publishing additional web page under the .gdn gTLD www.lectucelunchbuffet.gdn will deliver the clear message of location based information to internet viewer itself. As well www.lectucelunchbuffet.gdn shall have the possibilities to promote their offer at targeted geographical area by using .gdn location-based email marketing tool.

The .gdn generic top level domain shall offer high security, attentive customer support, and webmail account with location-based email marketing function and competitive pricing. That provides them a better visibility of their brand on World Wide Web, beside additional marketing tool, effective use of internet technology and expertise in customer support. This will also allow the general internet audience to do an instant and quick search throughout the web resources and get to the information required.

Summary:

3.1 Concept: Commence new generic top level domain .gdn name registry and seek authorization from ICANN to establish and support new gTLD for GNSS industry.

3.2 Market: VeriSign’s study shows continue growth in domain name registration with more than 5.9 million quarterly and by end of 4th quarter of 2011 there were more than 225 million domain names registration across all Top Level Name (TLDs). As well the registered domain of .com and .net TLDs growth lead to 113.8 million itself. It has become merely impossible to find an available desirable name and becoming exponentially more difficult in the present situation. Meantime, reported by WIPO (World Intellectual Property Organization) Trademark registrations worldwide grow by 21.4% in 2010. Around 3.16 million trademarks were registered across the world in 2010, a 21.4% increase on 2009, and more than 18 million trademarks in force around the globe in 2010

Other hand, high precision GNSS Markets and System reported from IT analysis ABI Search that GNSS market is moving into period of sustained growth that will reach 100 percent by 2016. Market such as agriculture, construction, aviation, GIS mapping and military are all forecast to grow strongly, as well GPS enabling new devices, services and markets are open for laptops, handhelds, and communication devices.

Reported by GSA (The European GNSS Agency) the worldwide GNSS market is growing fast and revenues are expected to increase at a 11% CAGR over the next decade. The total enabled GNSS market size in 2020 is estimated at €244 bln, the core global GNSS market is estimated at €165 bln.

Explosive market growth and strong price erosion in GNSS products and activities will encourage new online product outlets, applications reseller, solution providers and many more other relevant activities, which will bring demand of internet media for various prospects especially online reseller, applications API, marketing, and educational resources.

“If your business is not on the internet, your business will be out of business” quoted by Bill Gates - founder of Microsoft.

In conclusion, while GNSS market penetration is expanding rapidly, JSC “NIS” strongly believe that support of a hierarchy of generic TLD to logically classify domain names according to their business nature, purpose and role would be essential and give extra edge to GNSS business visibility on World Wide Web. Hence, JSC “NIS” is positioned to clearly differentiate itself by offering new generic top level domain to GNSS industry and users.

3.3 Management

JSC “NIS” has signed with strong market player whom are not only technically highly skilled and qualified but also carrying healthy experience and expertise in management. JSC “NIS” management has over 15 years experience of GNSS business activities; combined with internet technology, registry system and marketing experts.

3.3.1 JSC “NIS” Partners:

To serve ideally at internet world JSC “NIS” has partnered with Qinetics Solutions Berhad, and JSC ʺTechnology Centerʺ Geoinformatics” to implement, support, maintain and market a domain name registry and obtain maximum market share in GNSS industry.

JSC “NIS” has strengthened their technical and marketing skill by bringing in partnership with recognized international brand and experienced partners. Qinetics Solutions Berhad is a well known in shared registry system (SRS) and carrying 7 years successful working history in the domain name industry.

Another key player is JSC ʺTechnology Centerʺ Geoinformatics”, is assigned as a technical operation partner, at present engaged in development, and implement of GIS based application and systems with their highly skilled technical team, Geoinformatics will be developing web client and email hosting for exclusive .gdn regist