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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.beautyRomeo Cornerdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.
gTLDFull Legal NameE-mail suffixDetail
.REALESTATEdotRealEstate LLCsecondgen.comView
The National Association of REALTORS® (NAR), The Voice for Real Estate®, is the world’s largest professional association, representing greater than one million members over approximately 1,400 local associations⁄boards.

NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry. Consistent with its Vision, NAR strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals and viewed by them as crucial to their success. Working on behalf of Americaʹs property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system, and the right to own, use, and transfer real property.

REALTORS® are real estate professionals who are members of NAR and subscribe to NAR’s Constitution, Bylaws and rules and regulations, including NAR’s strict Code of Ethics. The Code establishes time-honored and baseline principles that come from the collective experiences of REALTORS® since the Code of Ethics was first established in 1913. In addition, REALTORS® earn designations and certifications to increase their skills, proficiency, and knowledge. Designations and certifications acknowledging expertise in various real estate sectors are awarded by NAR and its affiliated groups upon completion of required courses and experience. Most REALTORS® also join state and local associations, and subscribe to the rules and regulations of such state and local associations.

NAR firmly believes that establishment of a .REALESTATE top-level domain imbued with the Vision of NAR and the professionalism of REALTORS® will promote competition, consumer trust and consumer choice. The mission⁄purpose of .REALESTATE is to create a name space wherein users can come to find trusted sources for real estate information and ethical real estate services. With the intent to accomplish this purpose, NAR will permit NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR, the opportunity to register and⁄or use domain names in .REALESTATE under terms, policies and guidelines as NAR so determines in its sole discretion, consistent with any applicable ICANN Consensus Policies, ICANN’s registry agreement, any applicable rules of law and NAR-approved guidelines.

NAR firmly believes that the .REALESTATE gTLD, as used to promote the above-stated mission⁄purpose, would provide benefit to Internet users in general (including, for example, home buyers, home sellers and others involved in real estate transactions), REALTORS®, NAR itself and its members, affiliates, licensee and contracted parties. In fulfilling .REALESTATE’s mission⁄purpose, NAR, upon allocation of .REALESTATE, intends to explore ways of promoting adoption and use of .REALESTATE to fulfill the mission⁄purpose set forth above, and will likely obtain input from its members, affiliates, licensees, contracted parties and REALTORS® towards investigating many such ways.

One way of promoting adoption and use of .REALESTATE which NAR intends to explore includes providing support to REALTORS® in promoting their on-line real estate businesses by allowing individual REALTORS® to acquire domains at the second level. In this example, a REALTOR® who otherwise may not be able to obtain a second level domain of “my name” in a meaningful TLD will be able to obtain a marketing term or descriptive term at the second level of the .REALESTATE gTLD, which would be very useful to users and REALTORS® alike. This would promote competition in the TLD space by providing alternative domain options to REALTORS®.

In another example which NAR intends to explore, geographic terms not otherwise reserved from registration and⁄or use may be used at the second-level to provide listings of real estate in the area associated with the geographic term. In this regard consumer trust and choice are promoted by providing a trusted, easily accessible source for providing real estate-related information.

NAR recognizes that consumers associate the REALTOR® mark with membership in the National Association of REALTORS® and the associated level of professionalism and ethics in real estate services appurtenant to such membership. Consumers have come to trust real estate professionals who practice under the REALTOR® mark. NAR believes that NAR’s stewardship of the .REALESTATE gTLD would extend that trust into the DNS namespace.

NAR believes that the .REALESTATE gTLD can provide a trusted and valued space similar to current consumer perception of the trust and value associated with REALTORS®, and that such trust and value is created in no small part by NAR’s ability and willingness to protect the value and trust associated with REALTORS® both through the registration limitations set forth above and compliance with NAR’s Vision. When a consumer visits a .REALESTATE domain, she can be assured that the registrant is associated with NAR as a member, affiliate or contracted party as set forth above.

Towards these missions⁄purposes, NAR has engaged DotRealEstate LLC to apply for, obtain and operate the .REALESTATE gTLD under direction from NAR.

NAR pledges to assist ICANN in reviewing the New gTLD Program as specified in section 9.3 of ICANN’s Affirmation of Commitments as such relates to .REALESTATE and the materials set forth in this application, including consideration of the extent to which the .REALESTATE gTLD has promoted competition, consumer trust and consumer choice, as well as effectiveness of the application and evaluation process for .REALESTATE, and all safeguards put in place for .REALESTATE to mitigate issues involved in running .REALESTATE.