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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.bikeGrand Hollow, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.
gTLDFull Legal NameE-mail suffixDetail
.dwgAutodesk, Inc.autodesk.comView
The mission and purpose of the proposed .DWG Top Level Domain (TLD) is the creation and operation of a TLD dedicated to the Applicant, its DWG brand and products. As such the objective is that the .DWG TLD will serve as an official, trusted, secure and dedicated name space for the DWG brand and products. To this end the Applicant seeks to launch the .DWG TLD and to create and operate an innovative and secure platform in a manner which is consistent with its subject matter whilst committing to the promotion of consumer trust, consumer protection and integrity of the .DWG TLD and the associated Internet space.
The Applicant is committed to ensure that it fully complies with and meets or exceeds the requirements of ICANN in terms of competition, consumer protection, security, stability and resiliency, malicious abuse issues, and rights protection in relation to the expansion of the generic Top Level Domain name space by devising and implementing mechanisms in line with ICANN’s Consensus Policies and Temporary Policies.
The Applicant proposes to launch and operate the .DWG TLD to create a new Internet ecosystem dedicated to the Applicant and its Affiliates and to enable and facilitate potential innovations, creation and promotion of new initiatives from the Applicant. The domain name space associated with the .DWG TLD will create a new environment which will enhance diversity, choice and utility of the Domain Name System, based on a segmented approach, hence encouraging specialisation, differentiation, consumer recognition, and consumer choice in line with ICANN policy development.
In order to ensure the integrity, success and to build confidence in the .DWG TLD and the associated domain name space, the Applicant is dedicated to ensuring that appropriate safeguards are put in place with a view to protecting, among other things, public interest, customers, trade mark owners and other third party rights owners.
Operating and overseeing this new Internet space in a transparent, fair and efficient manner will be essential to create goodwill in the .DWG TLD and to develop confidence and trust in the .DWG TLD.
The fact that the Applicant intends to operate the .DWG TLD as a restricted registrant registry model will allow the Applicant and its Affiliates to control the operations of the .DWG TLD and prevent violation of public interest, trade mark infringement and other types of malicious conducts. The .DWG TLD will thus create an environment where opportunities for abuse and malevolent conduct will be virtually eliminated.
Furthermore, the Applicant is dedicated to ensuring that the creation and operation of the .DWG TLD will not have an adverse or negative affect on the operational security and stability of the Internet and the Domain Name System.
The Applicant intends to initially limit registration and use of domain names within the .DWG gTLD for corporate use and to qualified subsidiaries, affiliates and business units. This initial limited use will allow The Applicant to establish .DWGʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt The Applicant from its annual Code of Conduct Compliance requirements.
The Applicant currently plans a four-stage rollout for the .DWG gTLD:
1. Stage 1
The initial stage of implementation of the gTLD will involve the Applicant registering a limited number of .DWG second-level domain names. This initial use will provide the Applicant’s IT and security personnel the time to run a number of tests to ensure sustainable operation and will also allow the appropriate internal staff to coordinate with the internal and external staff responsible for the application, delegation, and setup phases of the .DWG gTLD to ensure a proper transition from delegation to full operation.
2. Stage 2
It is intended that the Applicant will then begin allocating domain names in the .DWG gTLD for more widespread corporate use. It is in Stage 2 that the Applicant may evaluate expanding the operations of the .DWG gTLD to permit registration by other registrants, such as select licensees or strategic partners. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with The Applicant’s business model.
3. Stage 3
Depending on the analysis of the evaluations undertaken in Stage 2, the Applicant may implement it’s decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9, as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.
4. Stage 4
Based on its experiences with any expansion implemented in Stage 3, the Applicant will assess whether the business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, including potential customers of the Applicant. It is anticipated that changes to the domain name industry will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensee⁄partner use will take into account this experience as well as the technical analysis of potential expansion.

The Applicant
The Applicant is Autodesk, Inc. a publicly traded (NASDAQ: ADSK) multinational corporation with its worldwide headquarters at 111 McInnis Parkway, San Rafael, California, 94903 USA.
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 16 Academy Award winners for Best Visual Effects—use DWG software to design, visualize, and simulate their ideas before they’re ever built or created.

Through apps for iPhone, iPad, iPod, and Android, DWG is also making design technology accessible to professional designers as well as amateur designers, homeowners, students, and casual creators.

Since its introduction of AutoCAD software in 1982, DWG continues to develop the broadest portfolio of state-of-the-art 3D software for global markets.

1.1 The DWG brand
Since its formation in 1982, Autodesk, Inc. has acquired and constantly developed reputation and goodwill in its DWG brand and software worldwide through continuous and significant investment, use and effort.
DWG refers to two different, but related things. First, it is a powerful technology environment that the Applicant places in many of its popular software products. DWG technology contains the ability to mold, render, draw, annotate and measure, among others. Second, .dwg is the native file format for AutoCAD data files that contain all of the pieces of information a user enters, from designs and geometric data to maps, photos and beyond.
Autodesk created DWG in 1982 with the launch of its first version of AutoCAD. With .dwg files circulating throughout virtually every design industry, DWG technology has made the .dwg file format one of the most commonly used design data formats.
The Applicant owns numerous trade mark registrations in the term DWG in many jurisdictions (including the United Kingdom, Canada, Australia, Russia, China, Japan and Germany) in several classes of goods and services, including class 9 (Computer aided design software; training and instructional manuals used therewith in electronic form), and class 16 (Printed matter relating to design software; training and instructional manuals relating to design software).
The DWG brand is an invaluable asset and serves to identify the DWG business as a trusted source of the highest quality products.