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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.bikeGrand Hollow, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.
gTLDFull Legal NameE-mail suffixDetail
.kidsDotKids Foundation Limitedtld.asiaView
The DotKids Foundation proposes the .kids gTLD as a domain dedicated to serving the global kids community. DotKids’ nature is community-based. As defined by Article 1 of United Nations Convention on the Rights of Child (http:⁄⁄www2.ohchr.org⁄english⁄law⁄crc.htm), there is a clear definition of children: they are every human under 18 years old. The DotKids Foundation will adopt the UNCRC as our guiding principle, therefore to run the domain name where we encourage children participation on Internet Governance discussion, and to promote a kids-friendly Internet space, as well as to provide support to the children community, especially to Kids-led initiatives and projects supporting kids’ best interests.

a) Adopt UNCRC as our guiding principle for operations

According to UNCRC Article 13, “the child shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of the childʹs choice.”

Adopting the UNCRC, DotKids Foundation believes that children are entitled to the freedom to express opinions and to have a say in matters affecting their social, economic, religious, cultural and political life online. Based on the UNCRC, DotKids Foundation have the best interests of kids in mind in the promotion of the well being of children online and uphold children’s rights

b) Encourage children’s participation online

A core principle of the Internet governance discussion is in its multi-stakeholder model, where everyone can participate. Kids is one of the important stakeholders of the Internet world as Internet is becoming widely available to many people at their early stages of development. The inclusion of children in the building process is important, and that their participation indeed also makes the multi-stakeholder model of the Internet stronger. However, there is still not enough Internet Governance discussion that involves children as they require extra guidance, facilitation and also financial support. DotKids Foundation aim to contribute to addressing these needs.

As a not-for-profit organization, DotKids Foundation is dedicated to developing and operating the .kids TLD as an economically viable registry that not only provides a kids-friendly namespace for the Internet, but also have the capability to contribute funds to projects that support the training of children to participate in global Internet governance. Furthermore, as the Foundation and the .kids TLD grows, we hope to contribute more widely to projects enhancing the wellbeing of children, especially as related to their wellbeing online, but also their general welfare.

Beyond supporting kids’ participation in global Internet governance, DotKids Foundation itself will also act as a breeding ground for kids to be involved with the Internet Governance discussion process. We will incorporate children-led groups (such as Kids Dream in Hong Kong, Kid’s Link from Fiji, and the Children’s Committee from Cambodia) as part of its organizational structure and governance, as children advisory councillors. The DotKids Foundation believes that this process not only ensures that the voices of children are heard in all policy development processes, but will also contribute to nurturing children participation in Internet governance and other global policies in general.

c) Create a kids friendly internet space

Provide an Internet space with best interests of kids in mind

Create a movement where content providers would create websites for kids from kids’ perspective -
We have published books specially designed for kids. However, there are no websites that are specifically designed for kids’ from their angles. The DotKids foundation will develop guideline for content providers for reference.

Development of relevant guideline

Kids-friendly is not primarily about safety, but also the complexity of information, effectiveness and attractiveness of its presentation to kids. In order to be truly kids-friendly, the platform should be built from a child’s point of view but not merely an illustration from the adults. For example, today there is a lot of information online, but many articles, such as on Wikipedia, even though may be kids “safe”, may not be kids “friendly”. The language, presentation and flow are all important parts of making content kids-friendly.

“.kids”, as the specific domain dedicated to the kids community, will have a core mandate to advocate the production and publishing of more kids friendly content online. One of the goals of the .kids TLD would be to develop it as a domain of choice for kids friendly content, which in turn engages the interest of kids and hence the participation of kids globally to take part in contributing to the Internet world.

UNCRC encourages the development of appropriate guidelines

According to Article 17 of the UNCRC, it encourages the development of appropriate guidelines for the protection of the child from information and material injurious to his or her well-being, bearing in mind the provisions of articles 13 and 18. The DotKids Foundations develops a set of appropriate guidelines for the takedown mechanism and the protection system to protect the children from materials on the content of the internet that may harm and disturb kids.

All .kids registrants must adopt the guideline and the failure to adhere to the guidelines will be grounds for suspension of the domain. The mechanisms for suspension is further discussed in #20e. Registrants are also encouraged to produce content and services that are kids friendly and would enhance the browsing and user experience of kids.

Protection Scheme designed and maintained by children rights experts

Beyond the standard gTLD dispute resolution (UDRP) and suspension policies (URS) the “.kids” registry will develop and implement special dispute and rapid suspension policies as mechanisms to curb inappropriate content and services. Further details are included in #20e.

d) Support and Contribute to the Children Community

As a not-for-profit organisation, DotKids is committed to contribute to the children community including the support to children’s rights, children welfare and other children oriented initiatives. The .kids TLD aims to drive not only the social value but also to leverage the economic value that could be developed from this domain to contribute back to the children community and fund projects with kids’ best interest at heart.

The Foundation hopes to serve as a sustainable source of support to various children-related initiatives and organizations. This enables the community to have sufficient resources in advocating the rights of child, especially those from developing countries and the minority groups who are always in lack of support and resources.

The utmost mission of DotKids is to make the domain name self-sustainable, while able to serve our community and meet our goals.

A. Competition

.kids helps in promoting constructive competition in the use of TLDs by promoting of kids friendly content, which in turn advances constructive competition among content providers, including education and infotainment publishers to increase kids friendly content.

B. Consumer Trust

At the heart of the .kids TLD vision is the enhancement of consumer trust: to develop a trusted, secure and stable platform with kids’ best interests in mind.  While DotKids does not believe in censorship, a core policy of the .kids TLD is a rapid suspension policy to mitigate against harmful materials for kids.

C. Consumer Choice

.kids provides a choice for registrants to associate with and lend their support to kids friendly content and services.  Internet users, especially kids, can choose to browse to .kids websites for kids friendly content.