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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.capitalDelta Mill, LLCdonuts.coView
Q18A SV CHAR: 6913

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ABOUT DONUTS’ RESOURCES
Donuts’ has raised more than US$100 million from a number of capital sources for TLDs. Our well-resourced, capable and skilled organization will operate these TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THE .CAPITAL TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

The .CAPITAL TLD will be attractive to registrants with a connection to financial investment and management and the use and provision of financial services. This is a broad and diverse group and may include, but isn’t limited to, investment managers, venture capital organizations and other related businesses. The TLD is also useful to describe centralization or concentration of a concept or product (e.g., entertainment.capital or intellectual.capital). This TLD would be safely operated in the best interests of legitimate registrants who approach the TLD from a variety of perspectives.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.

gTLDFull Legal NameE-mail suffixDetail
.tataTATA SONS LIMITEDtata.comView
A Brief about the Tata Group
Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism. It pioneered several industries of national importance in India: steel, power, hospitality and airlines.
The Tata group today comprises over 100 operating companies in seven core business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. Tata Sons Limited (“TSL” or “REGISTRY APPLICANT”) is the group holding company and owners of the Trademark and copyright in the Name and Brand “TATA”. All the group companies are allowed to use the TATA Brand through an elaborate system called “Tata Brand Equity and Business Promotion Scheme”.
Tata Today
In more recent times, its pioneering spirit has been showcased by companies such as TCS, India’s first software company, and Tata Motors, which made India’s first indigenously developed car, the Indica, in 1998 and recently unveiled the world’s lowest-cost car, the Tata Nano.
The total revenue of Tata companies, taken together, was $83.3 billion (around Rs 3,796.75 billion) in 2010-11, with 58 per cent of this coming from business outside India. Tata companies employ over 425,000 people worldwide. The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics.
In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining international recognition. Brand Finance, a UK-based consultancy firm, valued the Tata brand at $15.75 billion in 2011 and ranked it 41st among the worldʹs 100 most valuable brands. BusinessWeek magazine ranked Tata 17th among the ʹ50 Most Innovative Companiesʹ list and the Reputation Institute, USA, in 2009 rated it 11th on its list of the worldʹs most reputable companies.
Why Tata is applying for a gTLD
The internet, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.
Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the internet user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine.
We thus plan to invest in owning our own TLD “.tata”. This will bring, among others, following benefits to Tata:
1. Direct navigation
2. Brand Recall
3. Control over second level domain names
4. Showcase itself as a leader in this space
5. Additional defense against Phishing & Social engineering attacks.
6. Promote a trusted domain space that is known to be authentic.
7. Consistent use of TLD in marketing.
8. Increased confidence in online channel means:
9. Lower costs
10. Increased cross sell opportunities
11. Increased customer data
12. Cyber-squatting should decrease due to diminishing returns.
13. ICANN’s protection mechanisms bring control to the TLD owner.
Every year, Tata spends millions of dollars on promotion. The audience comes to reach the applicants site for various reasons directing its audience to come to the site, by the way of BTL promotions – this includes pamphlets, advertisements and so on. Tata plans to invest in GTLD and acquire rights on chosen TLD string. For this we are putting in place an investment plan of $ 1 Million dollars over the next 10 years.
ii)
TATA will be using .TATA exclusively for its family group of companies. Currently, TATA has several domains registered in the “.com”, “.in” and other existing TLDs. Under these TLDs, TATA’s corporate web site (www.Tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. Also, additional domains are being registered constantly to cater to the new products⁄ services being offered by TATA group of companies.
It is being estimated that in the first year after .TATA is allotted to TATA, around 100 second-level domains will be registered; in the second- year around 300 second-level domains will be live and in the third-year around 500 second-level domains will be live.
In the first-year, priority will be provided to the existing domains of TATA. Combination of transactional and information web sites will be brought under the new gTLD of TATA. In the subsequent years, other existing domains and new domains of TATA and its group companies will also be brought under the new gTLD of TATA.
For instance, the existing corporate web site of TATA is www.Tata.com. The new second-level domain name of this web site would be www.Tatagroup.Tata. Similarly, information about cars including new models and so on would be made available under www.motors.Tata. Additionally, Brands such as Indica (Tata Motors’ most popular car brand) could be given a dedicated web presence at www.indica.Tata and so on. Similarly such second-level domains will be created under the new gTLD of TATA for the wide range of products and services of TATA and its group companies. This would not only enable our own customer-base to navigate all our web sites easily, but also allow new users to reach us faster and more easily, while extending a higher-level of confidence and trust to the customer on the authenticity of the accessed web site.