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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.capitalDelta Mill, LLCdonuts.coView
Q18A SV CHAR: 6913

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ABOUT DONUTS’ RESOURCES
Donuts’ has raised more than US$100 million from a number of capital sources for TLDs. Our well-resourced, capable and skilled organization will operate these TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THE .CAPITAL TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

The .CAPITAL TLD will be attractive to registrants with a connection to financial investment and management and the use and provision of financial services. This is a broad and diverse group and may include, but isn’t limited to, investment managers, venture capital organizations and other related businesses. The TLD is also useful to describe centralization or concentration of a concept or product (e.g., entertainment.capital or intellectual.capital). This TLD would be safely operated in the best interests of legitimate registrants who approach the TLD from a variety of perspectives.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.

gTLDFull Legal NameE-mail suffixDetail
.mmaMMA IARDafnic.frView
Table of Contents

1 - Mission and purpose of .MMA
1.1 - Marketing opportunities
1.2 - Increased control
1.3 - Engage our community
1.4 - Innovative business model
1.5 - Costs
1.6 - Implications


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1 - Mission and purpose of .MMA

Our mission and vision is to establish .MMA as the most trusted top-level domain for MMA and⁄or MMAʹs community to launch, operate and use trusted destinations for MMAʹs and⁄or MMAʹs communityʹs related information, services and engagements on different levels.

While MMA is willing to seize the opportunities and rewards brought by the operation of .MMA, it is also aware of the responsibilities carried out in this project.

The framework of potential benefits, costs and implications for MMA appears as follows:

MMA, Franceʹs ʺfirst insurance social networkʺ considers the new top level domain .MMA as a new branding, marketing and strategic opportunity in line with its roots as a mutual insurance company, its new positioning and its willingness to use the 21st centuryʹs technology to foster and reinforce the social link between all members of its community. MMA also believes that .MMA is the most efficient path to enhance its brand name, to ensure a secure community for its partners and customers and to accelerate its development in all its markets (personal, professional and company insurance) and in all insurance fields (property, liability, individual and provident insurances, etc.). The top level domain .MMA will help further federate all of MMAʹs community members around the shared values of solidarity, humanism, compassion, caring, efficiency, dynamism and simplicity.

Expected benefits are mainly related to the following:

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1.1 - Marketing opportunities

We see the potential of .MMA to capitalize on our brand market strength. We are the fourth insurer spontaneously known on the French market: unaided awareness is up to thirty three point three per cent (33.3%) within France. We have one of the best brand images among French insurers and expect .MMA to give us a higher profile and greater visibility. Making our brand and our websites even more attractive will increase internet traffic and consequently boost return on our investments. The particular marketing advantage offered by .MMA is the image we will have of a dynamic and innovative insurer, always close to its community.

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1.2 - Increased control

We are aware that .MMA can ensure security benefits as it allows us to set the rules and policies for domain registrations: we will then have an increased control over who is eligible to register for a domain and on the content within our gTLD. Our community will then benefit from a unique, common and specific extension where all our existing websites will converge. Today there are a great number of websites, each corresponding to an agency representing MMA on the French territory and a number of other websites such as our official website (www.MMA.fr), our risk prevention websites (zerotracas.com, zerotracas.tv and zerotracas.mobi) and branding website (journee0tracas.fr).

Control is strengthened by the scenario set out by MMA, where only MMA will have the ownership of all domain names (ʺSingle Registrantʺ). MMA will then grant the use of its domain names to eligible third parties (ʺDomain usersʺ) and thus ensure a better control over and an increased security of its internet ʺislandʺ. We must highlight here that this structure is necessary since our applied for gTLD is related to a Community Brand, where protection of MMA brand is of essence.
A number of practical advantages may also arise through a better control of our investments: for example, .MMA will bring forward our communication and promotional campaigns such as advertising, direct communications and editorial communications.

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1.3 - Engage our community

.MMA will create a rallying point for MMAʹs community where all community members can gather in a secure and convenient way. This will reinforce relationships and encourage the community to unite around MMAʹs activities and values.
MMA has always been eager to involve its community in its activities and engagements. For instance, MMAʹs website today includes a forum where its community can participate to MMAʹs life by asking for information, giving their opinion and sharing their experiences (ʺShare within your communityʺ). The .MMA experience will give MMAʹs community a better place to unite and share on different levels and values. Corporate responsibility is an essential and integral part of MMAʹs operation and we are hoping that our gTLD will allow integrating responsibility into our communityʹs daily life and thus building a truly responsible community. The core of our business is to protect people and we trust that solid relationships within our community are paramount. Reinforcing corporate responsibility is the demonstration of our engagement for our community. We believe our role includes social responsibility where our mission of protecting people on the long term also consists on protecting the environment, supporting the community and helping the society in which we operate. We already committed to different causes (such as MMA foundation for disabled people) and we are counting on the new gTLD to go even further in our commitments toward society and environment.

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1.4 - Innovative business model

Through .MMA, our vision is to build an entirely innovative insurance company not only through possible new product and service offerings but most of all by aligning our efforts, resources and processes to enhance the value propositions we make, capture new market segments and thus foster competition.

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1.5 - Costs

We are aware that by entering the new gTLD program we will engage in a costly long process. Our plan takes into consideration the costs we will incur and thus we have anticipated the methods of getting a return on our investment. Our studies show that the financial benefits we will get from our project on the long term exceed the costs we will incur. We will mainly get our financial benefits from savings on our marketing campaigns and on our referencing costs that our new gTLD will make possible on the long term. Our investment in .MMA will also permit in the long term to significantly decrease our domain name portfolio management fees, not to mention other indirect benefits such as the increase in the number of our clients.

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1.6 - Implications

By obtaining the new gTLD .MMA, we will be able to secure our own space on the internet. For this, we are willing to implement and abide by all necessary measures and policies, such as:
* Uniform Domain Name Dispute Resolution Policy (UDRP)
* Uniform Rapid Suspension (URS)