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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.capitalDelta Mill, LLCdonuts.coView
Q18A SV CHAR: 6913

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ABOUT DONUTS’ RESOURCES
Donuts’ has raised more than US$100 million from a number of capital sources for TLDs. Our well-resourced, capable and skilled organization will operate these TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THE .CAPITAL TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

The .CAPITAL TLD will be attractive to registrants with a connection to financial investment and management and the use and provision of financial services. This is a broad and diverse group and may include, but isn’t limited to, investment managers, venture capital organizations and other related businesses. The TLD is also useful to describe centralization or concentration of a concept or product (e.g., entertainment.capital or intellectual.capital). This TLD would be safely operated in the best interests of legitimate registrants who approach the TLD from a variety of perspectives.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.

gTLDFull Legal NameE-mail suffixDetail
.新闻Xinhua News Agency Guangdong Branch 新华通讯社广东分社tld.asiaView
The .新闻TLD aims to become a platform for dispatching news and other forms of mass communications such as personal or business broadcasts on the Internet. The .新闻 TLD aspires to attract both traditional news establishments and non-traditional news establishments including brands and individuals to utilize the TLD to broadcast to the world their news.

Traditional and Non-traditional News Establishments

Newspapers and other print media were once the go to source for news. With the availability of the around the clock television and news channels along with the rise of the World Wide Web, print circulations, particularly that of news prints, have been on a steady decline since the late 1990. Today, it has become imperative for all news establishments to be online, including mobile or electronic reading device channels, to stay relevant in the current mass media landscape.

Ad revenues, life line of traditional print publications, are drying up fast and shifting to virtual platforms. According to TechCrunch, online ad spending is expected to soar to 36 billion in 2012, while offline spending continue to nosedive. (http:⁄⁄techcrunch.com⁄2011⁄06⁄08⁄online-ad-spending-31-billion⁄) In fact a number of recent publications started in the late 1990s and 2000s choose to stay online exclusively, such as the popular technology web publication Techcruch itself; the current affairs news site Huffington post; and UK’s first online only regional paper, the Southport Reporter. Even veteran publications like the US News & World Report and the Seattle Post-Intelligencer are abandoning print altogether.

Most important of all, many of the news establishments and agencies take pride in their work beyond “commercial” interests. Therefore a home on the Internet that is not labelled “.com” (commerce) would allow them to better express their identity. As a Chinese IDN TLD, “.新闻” aims to be the home for traditional as well as non-traditional news establishments not only in China but also the Chinese community around the world.

New Generation of News Consumers

ComScore reported that today’s younger news consumers are more likely to get their news online. Jack Flanagan, vice president of comScore notes “the Internet represents a significant opportunity to extend – and even improve upon – existing news brands and reach out to new consumers with living, breathing real-time content. Just because print circulations are declining does not mean there are fewer news consumers. In fact, just the opposite is true.” (http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2008⁄03⁄Younger_News_Consumers_Less_Likely_to_Read_Print_Newspapers)

If printed news circulation ⁄ readership is down, and online news consumption is climbing, where are readers accessing their news today? According to comScore’s 2009 report, although readership for printed news publications is down 9% from the past year ( -9.7 million people), the number of visitors to the online newspaper category is up only 5% (+3.2 million people) during the same period. At first glance, the rise in online readership does not make up for the decline. However, what was also observed by comScore, was that the number of readers of news content online has increased by 8.6 million people. Together, these data indicate that while some print newspaper readers now choose to read newspapers online, more people are simply switching to reading news online at non-traditional news sites. (Reference: http:⁄⁄blog.comscore.com⁄2009⁄07⁄print_newspapers_decline.html)

The “.新闻” TLD believes in being the home and platform where news readers would turn to for traditional as well as non-traditional news.

Business and Personal Broadcasts

Brands may use “品牌.新闻”and “产品.新闻” to convey the company’s latest press release or product offerings, to upkeep investor relations or to launch market awareness campaigns. By doing so the brand will be able to better retain customers, obtain comments, feedback and suggestions, and improve customer relations through their own “.新闻” platform rather than depend on other proprietary platforms.

Individuals may find the .新闻 TLD attractive for communicating personal announcements such as prenuptials, baby announcements, personal achievements, new-found hobbies or advancing careers.

The vision of the .新闻 TLD is that through the development of an open generic IDN namespace supporting the delivery of current and relevant news events online locally, nationally, regionally and globally from media outlets as well as non-media establishments, it could become a nucleus for news and mass communication activities, and a driver of economic and social value for news establishments and news consumers around the world.

The mission and purposes of the .新闻 TLD are:

1. To develop a namespace dedicated to the broadcasting of news online, and a platform that is meaningful to the news profession as well as governments, businesses, consumers and pro-sumers of news;

2. To foster and encourage an online space for contemporary mass communications and dialogue for news distribution, aggregation, syndication as well as personal broadcasts and more;

3. To operate a secure, stable, trusted and socially responsible IDN gTLD with a reputation as a reliable online destination for news on the Internet; and,

4. To serve the media community, including the traditional news establishments, non-traditional news establishments as well as other entities and individuals to convey new information and ideas to the world.

Based on the generic nature of the .新闻 IDN TLD, the Registry aspires to become the IDN of choice for news establishments (i.e. 时代. 新闻), broadcasting groups (i.e. BBC.新聞), businesses and individuals developing websites delivering currently new events, public announcements or sharing personal news (i.e. 微软.新闻 & 甄子丹.新聞).

In addition, to its mission and vision, as a new gTLD, the Registry believes in its responsibility as a responsible industry participant to advance competition, enhance consumer trust and promote consumer choice with the development of the TLD:

A. Advance Constructive Competition

As a keyword, generic IDN gTLD, .新闻 aspires to be the domain of choice for mass media corporations, broadcasting groups, online news magazine, entertainment establishments, sports publications as well as brands and individuals.

While it is anticipated that a number of proposed new TLDs will enhance competition by targeting existing domain registrations and penetrating into the existing marketplace with aims to switch away from or add to their existing domains. The Registry will position itself not only as an alternative to existing TLDs such as “.com”, “.asia” or “.mo”, but as a premier domain exploring new adoption, promoting innovation and usage of domain names in the marketplace. For example, the Registry believes in the prevalence search engine optimization value of providing registrants a larger footprint on the Internet that is relevant to the target market they serve. As such, the Registry believes in exploring new market segments rather than replicating existing zones. Nevertheless, as a financially prudent approach, our financial projections and plans, are conservatively based on existing market indicators.

B. Enhance Consumer Trust

Based on expert studies, Internet users have more trust for domain names that exactly matches what they are looking for This improves the relevance of services and content produced under the TLD and serves to enhance consumer trust.

The value of the TLD name in itself is therefore a core part of the value and of building consumer trust. News establishments can utilize a .新闻 domain to deliver local, regional or global news, on domains such as “亚洲.新闻”; while businesses can establish their own dedicated domain for news and press releases or keep investors updated on domains such as “IBM.新聞” instead of long URLs such as: http:⁄⁄www.ibm.com⁄news