18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

(a) Describe the mission⁄purpose of your proposed gTLD

Fiat Industrial SpA seeks the proposed .iveco gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding Fiat Industrial SpA’s ability to:
• create a connected digital presence and personalized brand experience for customers and other business partners;
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate secure interaction and communication with individuals and entities with whom Fiat Industrial SpA has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Fiat Industrial SpA products and services;
• demonstrate market leadership in protecting customer privacy and confidential information online; and
• meet future client expectations and competitive market demands.

Similar gTLD applications: (3)