18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of the .HEART TLD is to provided a unified and consistent communications and fundraising platform which will be used to communicate and carryout the American Heart Associationʹs mission of saving people from heart disease.

Under the unified and consistent communications, fundraising and advocacy platform of .heart, the American Heart Association will aggregate its many educational and fundraising campaigns, promote and publicize outstanding research of cardiovascular disease, make accessible information about hospitals and local centers providing a high standard of care for heart disease, promote heart-healthy campaigns by corporations, and recognize outstanding contributions to the AHA mission.

AHA was founded in 1924 by six cardiologists in New York. We relocated our current headquarters to Dallas, Texas, in 1975. AHA is proud to be the oldest and largest voluntary organization dedicated to fighting cardiovascular diseases in the United States. Since 1949, we have funded more than $3.3. billion in research on cardiovascular disease, more research than any organization in the US outside the federal government. We have 150 local offices, 2600 employees, and 22.5 million volunteers and supporters, all of whom will be served by the .HEART platform.

More than 82 million people around the world suffer from one or more forms of cardiovascular disease, and heart disease is Americaʹs No. 1 killer – killing more than 813,000 Americans annually, and many more worldwide. The .HEART TLD will serve as a united platform to allow us to aggregate all of our campaigns, communication, education, research and key stakeholders in a unified and consistent way that will directly advance our aggressive health goal of reducing heart disease in the US by 20% by 2020 and saving people worldwide from heart disease.

Similar gTLD applications: (0)