18(a) Describe the mission/purpose of your proposed gTLD

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(a)Applicant EverBank is the banking subsidiary of EverBank Financial Corp, a diversified financial services company that provides innovative banking, lending and investing products and services to approximately 575,000 customers nationwide through scalable, low-cost distribution channels. We market and distribute our products and services primarily through our integrated online financial portal, which is augmented by our nationwide network of independent financial advisors, 14 high-volume financial centers in targeted Florida markets and other financial intermediaries. These channels are connected by technology-driven centralized platforms, which provide operating leverage throughout our business.
Our financial portal, recognized by Forbes.com as Best of the Web, includes online bill-pay, account aggregation, direct deposit, single sign-on for all customer accounts and other features, which further deepen our customer relationships. Our website and mobile device applications provide information on our product offerings, financial tools and calculators, newsletters, financial reporting services and other applications for customers to interact with us and manage all of their EverBank accounts on a single integrated platform. Our new mobile applications allow customers using mobile devices to view account balances, conduct real time balance transfers between EverBank accounts, administer Bill Pay, review account activity detail and remotely deposit checks. Our innovative deposit products and the interoperability and functionality of our financial portal and mobile device applications have led to strong customer retention rates.
Applicant’s mission is to further build its new way of banking by delivering to customers around the country a unique range of banking, lending and investing opportunities, using state of the art technology. Innovation, service and discipline are at the center of everything Applicant does. Applicant, its parent and affiliates, are also an important presence in their respective communities, and have donated employee time, resources, and over $7 million to nearly 100 charitable groups since 2006, focusing giving efforts primarily in three critical areas of need, including children’s services, affordable housing and education.
Applicant’s firm commitment to disciplined growth and risk management, product innovation and customer service is rooted in its desire to foster deep and long-lasting relationships with its customers. Applicant challenges itself to be the best in every aspect of its business and strives constantly to bring increasing value to customers and to the greater marketplace as a safe, stable, and financially sound financial services provider.
As a leading financial services provider, it plays an integral part in the economy and society. Banking and other financial services websites are among the most targeted for fraudulent online activity. Applicant seeks to use the proposed 〈.Everbank〉 gTLD (“the TLD”) to provide its customers, as well as its affiliates’ customers, with a technologically secure and advanced environment in which to learn about and access the products and services provided by Applicant and its affiliates, and for their customers to securely manage their financial lives. Indeed, Applicant already has an award-winning online track record, having received numerous product and service awards over the past twelve years, including five (5) Forbes and two (2) Online Banking Report’s “Best of the Web” accolades; two (2) Money Magazine “Best of the Breed” awards for its Yield Pledge Checking account; two (2) Online Banking Report ʺTop 10 Most Significant Innovations and Developments”; Kiplinger’s Personal Finance Magazine’s “Best Checking Account” award; a Freddie Mac Tier I “Superior” Ratings service award, and past recognition by Allen C. Ewing as the #1 bank in Florida for highest Return on Equity (ROE). Moreover, BauerFinancial has given EverBank a 4-star rating for financial strength and stability. Banks rated 4 stars or more are considered “safe, financially sound and operating well above their regulatory capital requirements.”

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