gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.acer	Acer Incorporated	acer.com.tw	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .ACER gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The .acer gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative internet space where information, services and resources of the brand, its affiliates and partners that are associated with the brand will be closely controlled by Acer Incorporated (Acer). The majority of the anticipated domain name registrations in the .acer gTLD will be used in the promotion and communication of the Acer brand and its hardware, software and technology services. A further subset of domain names may potentially be created for communication and marketing purposes, with internet users then assured of brand authenticity.

Established in 1976, Acer utilises a multi-brand approach by integrating its 4 brands – Acer, Gateway, Packard Bell and eMachines – to offer products with distinguished brand characteristics to target different customer needs in the global PC market. Through its global workforce of approximately 8,000 employees, Acer is devoted in breaking the barriers between people and technology through the creation of empowering hardware, software and services. Acer achieves this by designing easy-to-use and dependable IT products that improve usability and add value to its customers’ needs. According to Gartner Data 2011, Acer ranked top 2 for its notebook PCs shipments and top 4 for total PCs sold worldwide. Headquartered in Taiwan, Acer operates, through its 4 brands, across the Asia Pacific, US, European, Middle Eastern and African regions to cater to its worldwide customers. Acer’s revenues for 2011 reached USD15.7 billion. Having celebrated over 30 years of long-term growth in the IT industry, Acer believes that innovation is not the mere creation of new technologies and solutions, but the guarantee that users receive the benefits of these developments and feel empowered by them. In this regard, consumer trust and continuous innovation are paramount considerations in all of Acer’s activities.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, developments in this area over recent years in the current domain name system has resulted in both businesses and consumers becoming increasingly exposed to the risk of criminal activities over the internet, including data breaches, hacking and phishing. These sophisticated criminal activities result in losses in business as well as reputational damage for the domain name holders as internet users increasingly lose consumer confidence and trust with businesses targeted by such criminal activities. The .acer gTLD is intended to facilitate greater trust and assurance from customers who seek to connect and do business with Acer over the internet, whilst still allowing convenient and efficient interaction.

Acer’s mission and purpose for the proposed new gTLD share ICANN’s initiatives to promote public interest. Acer is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust:.acer registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Acer and its affiliate entities, at this stage, which will provide added consumer trust that .acer domain names are trustworthy. As .acer domain names are subject to registration standards, policies and procedures under Acer’s control, this eliminates the possibility of malicious conduct within the .acer domain space;

- competition: the new .acer gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .acer gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the .acer gTLD will enable user-driven improvements and innovations assisting Acer’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Acer. As Acer has effective control over the registration and use of domain names under .acer domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .acer gTLD, the projected number of registrations is likely to be limited. It is anticipated that about 120 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to approximately 160 domain names as Acer develops and implements new services and marketing campaigns.

Acer intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with the registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Acer will use geographic names to localise its websites in approximately 43 of the countries in which it operates, including UK, US, China and Middle East. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


Acer will also utilise Internationalized Domain Names (IDNs) at the second level, initially in Chinese language. The use of IDNs will allow internet users to engage with .acer in their native language, creating a more positive user experience and encouraging diversity. As the use of the .acer gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .acer domain space.

Acer is a well-recognised global brand with its “Acer” trademark registered in about 145 countries and territories for the following categories: computers; desktops; notebooks; netbooks, servers; storages; memory cards; monitors; DVD rewriters; AC adaptors used with computers, notebooks and netbooks; monitors; keyboard; battery used with computers, notebooks and netbooks; smart handheld; smart phone; mobile phone; electrical equipment with TV; TV; Liquid Crystal Display television; Plasma television; Projection television; TVCR, namely, video cassette recorder coupled with television; DVD player coupled with television; closed-circuit television (CCTV); TV remote control; set-top box for use with televisions.

Further, Acer and its affiliates have 160 existing domain names with an exact match to the applied-for .acer string and its “Acer” trademark in the following spaces such as acer.net, acer.com, acer.asia, acer.jobs, acer.com.tw, acer.eu and acer.co.il.

Recently, Acer also successfully secured a domain name registration for acer.co during the .co sunrise phase, based on Acer’s existing trademark registrations.

Acer believes that the .acer gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Acer trademarks are a leading global brand with significant reputation in countries all around the world. Acer has used the term ”Acer” in conjunction with its computer, software, hardware and technology services and businesses for over 30 years. As such, the Acer brand is well known in the global IT industry.