gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.forex	IG Group Holdings PLC	ngtld.webcentral.com.au	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .FOREX GTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, USER CONFIDENCE AND UTILITY THROUGH THE PROVISION OF BETTER PRODUCT INFORMATION AND THROUGH THE ELIMINATION OF USER CONFUSION.

The .forex gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative internet space for information about forex (foreign exchange market) trading, services and resources of IG Group Holdings plc (IG Group). .forex will communicate some key information on forex trading and how to trade securely as well as offering IG Group customers the opportunity to trade online. The .forex gTLD will be closely controlled by IG Group for use by IG Group, its affiliates and partners that are associated with the brand and product. The majority of anticipated domain name registrations in .forex will be used in the promotion and communication of forex trading as a viable investment opportunity offered by IG Group. A subset of domain names has the potential to be created for communication and marketing purposes, with internet users assured of the legitimacy of the product offered by IG Group.

IG Group is a world leading provider of retail derivatives, including forex trading. IG Group was established in 1974, has its headquarters in London and operates globally with 14 global offices in several European countries, Japan, Singapore and Australia. IG Group is listed on the London Stock Exchange, is a member of the FTSE 250 and has a market capital value of GBP 1.7 billion (as at October 2011). IG Group is a world-leading provider of financial derivatives. IG Markets, as a part of the IG Group, is a leading provider of forex trading and has received several awards for forex trading, including; Financial Review Smart Investor Blue Ribbon Award for recommended Forex Provider in 2010, 2009, 2008, and The Bull ‘Stockies’ Awards Winner of Best Forex Provider 2008 and Finalist 2011, 2010 and 2009. As such, IG Group has significant global reputation for forex trading. .forex will allow IG Group to provide forex resources and potential services to online customers in a secure, interactive and authoritative internet space.

New products and investment opportunities are increasingly offered over the internet, presenting customers with a wider choice of easily accessible investment products. As a result, both businesses and end users can benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this area in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose confidence and trust in the businesses targeted by such activities. .forex will facilitate greater trust and assurance from internet users, potentially offering forex services and reliable educational content relating to financial spreadbetting in a secure online environment provided by IG Group, whilst still allowing convenient and efficient interaction.

IG Group’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote the public interest. IG Group is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: the .forex gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to IG Group and its affiliate entities, at this stage. This will provide added consumer reassurance that .forex domain names are trustworthy, offering consumers confidence in the service delivery through a trusted provider in the market. As .forex domain names are subject to registration standards, policies and procedures under IG Group’s control, this eliminates the possibility of malicious conduct within .forex.
- competition: .forex is not directly intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .forex will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs.
- consumer choice: .forex will enable user-driven improvements and innovations assisting IG Group’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more informed choices for interacting with IG Group and to participate in forex trading, as well as providing an opportunity to IG Group to communicate with customers on a more personal level through intuitive and user friendly domain names. As IG Group has effective control over the registration and use of domain names under .forex, this will also contribute towards general service innovations on the internet as a new outlet for improved services.

Given the restricted nature of the .forex gTLD, the projected number of registrations is likely to be limited. It is anticipated that around 5-15 domain names will be registered in the first few years to incorporate the key services, products and information related to forex trading with IG Group. However, the number of registrations is likely to increase as IG Group develops and implements new services and marketing campaigns to be used in conjunction with the .forex gTLD.

As .forex expands and evolves, IG Group may consider offering customised domain names to its core trading customers at a later date, allowing for use as a unique login and providing access to IG Group’s trading tools and platform. In this endeavour, IG Group will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. IG Group will keep ICANN reasonably informed of any material developments relating to .forex, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

IG Group intends to create relevant domain names for use including its brand, services and sub types in the second or third level domain names. In accordance with the registration policy and proposed measures for protection of geographic names as outlined in response to Question 22, IG Group may use geographic names to localise its websites in the countries in which it operates. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory
- comply with required rules and regulations in the national territory

IG Group has the following existing domain names related to forex trading (also known as “fx”):
- gTLDs: igforex.asia, igforex.com, igforex.net, igforex.tel, igfx.biz, igfx.com, igfx.info, fxonline.tel
- ccTLDs: igforex.co.uk, igforex.jp, igforextrading.com.au, igfx.cn, igfx.co.uk, igfx.com.au, igfx.ru, igfx.tv, fx-online.com.hk, fx-online.com.tw, fx-online.hk, fx-online.tw, fxonline.com.hk, fxonline.com.tw, fxonline.hk, fxonline.tw

IG Group believes that .forex is unlikely to cause confusion with any existing TLDs. IG Group has a significant global reputation in forex trading, which is reflected in its international recognition through awards and its existing use domain names containing the term “forex”. IG Group will not utilise .forex to support or conduct businesses which suggest or represent authorisation or endorsement of any government or relating to governmental aspects of foreign exchange trading. The use of .forex and the registration rules for second level domain names will include provisions to prevent such use.