gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.sncf	Société Nationale des Chemins de fer Francais S N C F	sncf.Fr	View

The mission and purpose of the new restricted .sncf gTLD is to benefit internet users by ensuring increased trust, convenience and utility.

The .sncf gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information, services and resources of the brand and, potentially, its affiliates and partners that are associated with the brand will be closely controlled by Societe Nationale des Chemins de fer Francais (SNCF). The majority of the anticipated domain name registrations in the .sncf gTLD will be used in the promotion and communication of the SNCF brand and its rail services. A subset of domain names has the potential to be created and used for communication and marketing purposes, with internet users assured of brand authenticity.

SNCF, also known as the French National Railway Corporation, was established in 1938. SNCF is France’s national state-owned railway company that offers an extended range of services to ensure door to door mobility for clients including passengers, transport, logistics operators and regional and local Transport Organizing Authorities. SNCF has 5 main areas of expertise:
1. SNCF Infra (rail and related infrastructure): In 2010, SNCF Infra had 15,000 trains running daily across 36 countries.
2. SNCF Proximites (local, urban and regional passenger services): SNCF Proximites transported an average of 10 million passengers per day in 2010.
3. SNCF Voyages (operating long-distance and high-speed passenger rail services): SNCF Voyages and its subsidiaries carried 132 million passengers in 2010 and the www.voyages-sncf.com website is the leading online travel agency in France, with over 10 million visitors per month and an additional 2 million visitors per month accessing Voyages-sncf.com via mobile phones.
4. SNCF Geodis (providing freight and logistic services): SNCF Geodis was operating in 120 countries across 5 continents and was ranked No 1 in France and No 2 in Europe leading European operator in freight transport and logistics and the 7th leading operator worldwide in 2010.
5. Gares & Connexions: Gares & Connexions, which handles train-station management and development, has about 2 billion travellers transit through their stations each year and was operating about 3,000 passenger stations in France in 2010.

SNCF is present in 120 countries, employs over 240,000 people and has generated revenue of €30.5 billion in 2010, €33 billion in 2011. As a world leader in the area of mobility and logistics, continuous innovation and consumer trust are paramount considerations in SNCF’s activities.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .sncf gTLD will facilitate greater trust and assurance from internet users connecting with SNCF online, whilst still allowing convenient and efficient interaction.

SNCF’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. SNCF is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: the .sncf gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to SNCF, at this stage, which will provide added consumer trust that .sncf domain names are trustworthy. As the .sncf domain names are subject to registration standards, policies and procedures under SNCF’s control, this eliminates the possibility of malicious conduct within the .sncf domain space;
- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .sncf gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting SNCF’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with SNCF. As SNCF has effective control over the registration and use of domain names under the .sncf domain space, this will also contribute towards general service innovations on the internet.

Given the restricted nature of the .sncf gTLD, the projected number of registration is likely to be limited. It is anticipated that up to 1000 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 2000 domain names as SNCF create relevant domain names for use including product and services related to its rail services.

SNCF will utilise Internationalized Domain Names (IDNs) at the second level, including French, Asiatic (including Japanese, Chinese and Korean), Arabic and Cyrillic languages. The use of IDNs will allow internet users to engage with .sncf in their native language, creating a more positive user experience and encouraging diversity. As the use of the .sncf gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .sncf domain space.

SNCF is a well-recognised global brand with its “SNCF” trademark registered in 11 countries and territories including the EU, the US and China for categories such as Vehicles (Class 12); Transportation and storage (Class 39); Hotels and Restaurants (Class 43). Its “SNCF Assistance”, “SNCF Conseil”, “SNCF Consulting”, “SNCF La Radio”, “Le Train SNCF”, “Le Train by SNCF”, “Le Train from SNCF”, “Fret SNCF”, “SNCFI”, “SNCF International” trademarks are also registered in many countries and most of the time in the same categories as mentioned.

SNCF has 67 existing domain names with an exact match to the applied-for .sncf string and its “SNCF” trademark in domain spaces including but not limited to sncf.com, sncf.travel, sncf.fr and sncf.jp. The company also has an existing domain name in Russian IDN in снцф.рф.

Recently, SNCF was successful in securing sunrise application for 16 domain spaces such as sncf.asia, sncf.xxx and an SNCF domain name in Chinese IDN in 法国国营铁路公司.asia based on existing trademark registration.

SNCF believes that the .sncf gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. SNCF trademarks are a leading global brand with significant reputation for its rail services in Europe and operates with a strong reputation in countries all around the world. SNCF has used the term “SNCF” as a renowned brand in conjunction with its mobility and logistics businesses for over 70 years.