gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.compare	iSelect Ltd	iselect.com.au	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .COMPARE GTLD IS TO BENEFIT INTERNET USERS AND CONSUMERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .compare gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. In this regard,.compare will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity.

iSelect is an Australian online company that provides innovative services for consumers compare, select and purchase household products that best suit their needs. iSelect was founded in 2000 as a private health insurance intermediary and quickly became Australia’s leading, fastest growing destination for consumers to compare, select and purchase health insurance. iSelect’s innovative comparison website, iselect.com.au, has expanded and now offers tools for consumers to compare a range of household products and services, including health insurance, life, car and travel insurance, home loans and mobiles. Around 250,000 consumers engage iSelect’s unique comparison and advisory services each month looking to find a better solution for their household products and services. In 2007, the iSelect’s health insurance sales increased 116% and its estimated share of Australian health insurance sales was approximately 8%, which has continued to grow strongly. As measured by Hitwise, Australiaʹs independent internet measurement company, iselect.com.au is one of the most visited health insurance websites in Australia and consistently wins a “top 10 website” award for the health insurance category. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. .compare will improve consumer experience and thus strengthen iSelect’s reputation by streamlining the process of consumers accessing their desired products or services and further simplify the comparison and decision-making process. These goals will be complemented by iSelect’s separate applications for .iselect and .select.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. .compare will facilitate greater trust and assurance from internet users connecting with iSelect online, whilst still allowing convenient and efficient interaction.

iSelect’s mission and purpose of the gTLD share ICANN’s initiatives to promote public interest. iSelect is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
-consumer trust: .compare will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to iSelect and its affiliate entities, at this stage, which will provide added consumer trust that .compare domain names are trustworthy. As .compare domain names are subject to registration standards, policies and procedures under iSelect’s control, this eliminates the possibility of malicious conduct within the .compare domain space;
-competition: the .compare gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .compare will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
-consumer choice: the gTLD will enable user-driven improvements and innovations assisting iSelect’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with iSelect. As iSelect has effective control over the registration and use of domain names under .compare, this will also contribute towards general service innovations on the internet.

Given the restricted nature of .compare, the projected number of registration is likely to be limited, with about 100 to 300 domain names to be registered in the first three years. This number is likely to increase as iSelect implements new products, services and marketing campaigns.

As the use of the .compare gTLD evolves, iSelect may consider expanding the use of .compare’s gTLD’s registration process at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect consumer trust and maintain stability of the internet. iSelect will keep ICANN reasonably informed of any material developments relating to .compare including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

iSelect intends to create relevant domain names including household product and service categories at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, iSelect may use geographic names to localise its websites if it enters new geographical markets. The use of geographic names would be intended to:
-connect internet users with relevant information as applicable to the territory; and
-comply with required rules and regulations in the national territory.

At this stage, iSelect does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .compare gTLD evolves, iSelect may wish to utilise IDNs to allow internet users to engage with .compare in their native language, creating a more positive user experience and encouraging diversity.

iSelect is a well-recognised Australian brand with its “ICOMPARE” pending trademark application in Australia for Advertising and business services including price comparison and analysis services relating to consumer goods such as insurance, loans and telecommunications (Class 35) and Insurance and financial services including advisory services for comparing financing of such consumer goods (Class 36). Further, iSelect’s wholly owned subsidiary, iSelect Health Pty Ltd, holds its “compare, select and save” trademark registered for the above classes.
iSelect has 27 existing domain names containing the term “compare” including the following:
-gTLDs: comparechoose.com, comparedecide.com and compareexpert.asia
-ccTLDs: compareselectandsave.com.au, gocompare.com.au, icompare.co and compareswitch.co.uk
iSelect believes that the .compare gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. iSelect trademarks are a leading brand with significant reputation in Australia. iSelect has used the term compare in conjunction with its health insurance comparison business for almost 12 years. As such, the iSelect brand is well known for offering consumers a simple way to compare, select and save on health insurance and other household products.