18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.tech||Dot Tech LLC||piqueco.com||View|
Technology is defined as the application of scientific knowledge for practical purposes, which is often relayed through the making, usage and knowledge of tools, machines, techniques, crafts, systems, or methods of organization in order to solve a problem or perform a specific function. The word technology comes from the combination of two Greek words, which translate to mean the study of art, skill, craft. Technology is a unique term in the sense that it can either be applied generally, or to a specific area such as construction technology, medical technology, or information technology.
Humans began to create technology through the conversion of natural resources to simple tools. Early forms of technology include the wheel, fire, the printing press, and electricity.By todayʹs standards, these life-altering inventions seem more industrial then technologically based, but they sparked the creation of global communication, world wide travel, and in general, the ability of humans to control their external environment. When we compare them to the technological advancements in the modern world, we begin to see technology trending away from necessity -based creations and entering the realms of entertainment, leisure, and design.
Technology has impacted basically every aspect of our lives. From televisions to automobiles, coffee makers to cell phones; consumers worldwide employ technology to help them work faster, relax more, and entertain themselves. Additionally, businesses use technology to mainstream production processes, track their client base, and compile records. Hospitals, governments, schools, and homes benefit hourly from growing technology advancements, and society as a whole is increasingly dependent on the luxuries produced by these processes.
According to the National Science Institute, technology- intensive industries play a significant role in the global economy, representing a growing share of many countries’ total economic activity. In 2010, tech intensive-industries represented 30% of the world’s gross domestic product. While the United States, Europe and Japan comprise the largest conglomerate of world economic growth in the tech industry, we are also able to see significant industry increases in developing economies such as India, China and Russia. Industries related to technology transcend genre and can be identified in every industry sector in the world. While it is easy to equate technology to specific products we must also consider knowledge based tech industries. Information based technology has seen a steady increase in growth from 1995-2010 and currently accounts for trillions of dollars in revenue worldwide.
When we consider the prevalence of tech related businesses, departments, and information worldwide and the rate at which domain registration has increased in the last ten years (resulting in overcrowding and a general lack of naming availability), we begin to see the need for industry classifications online such as “.TECH”. “.TECH” will not only open the door for increased online naming abilities, it will also allow consumers to easily locate specific products and services through increased search engine classifications. Further, by developing specific industry classifications such as “.TECH” , advertisers will have increased confidence that they are reaching their target markets, thus increasing advertising revenue across the board for online retailers.
With these thoughts in mind, we at DOT Tech, LLC believe that it is essential for the technology industry to become a leader in this Internet transition. On average, Google reports that there are over 45 million searches performed per month which include the word ʹtechʹ, resulting in a monthly volume of page views totaling well over 3 billion clicks. The opportunity to enhance the consumer experience while driving competition and information distribution in our market is paramount, and we are excited to be apart of this evolution.
In order to achieve our goals and build name recognition, DOT Tech will be implementing a robust marketing initiative, focused on enhancing the value of the “.TECH” gTLD, while positioning “.TECH” to become an industry “must –have” in assisting businesses to gain market share and exposure.
Within six years of the “.TECH” launch, it is our goal to register 70%+ of all tech industry-related companies with a minimum of one “.TECH” gTLD. This achievement would solidify our mission statement and serve to differentiate the Internet in a much needed and effective way.
To do so, the following marketing strategies will be put in place:
1) Build strong relationships with Registrar services in order to capture new domain registrations applicable to “.TECH”.
2) Create a prominent and consistent image representative of our mission and expressed clearly through branding, advertisements, and corporate relationships.
3) Secure “key” Registrants through our Founders program (described further in question 29 of this application) that will act as innovative leaders to assist us in appropriately exposing our target audience to the existence of “.TECH”.
4) Cultivate relationships with both domestic and global technology and information technology organizations. Partnerships with these organizations and others like them would increase DOT Tech’s knowledge base in regards to efficiently meeting the needs of the technology industry consumers and business owners.
5) Partner with global marketing firms to ensure a wide reaching and effective marketing campaign. This process would allow DOT Tech to efficiently structure our marketing processes to reach the desired Registrants.
6) Increase exposure for “.TECH” by creating a strong international presence through attendance at conferences appropriate to our visibility in the market.
7) Create a consistent presence in all tech-related trade publications and sponsorship of well-attended tech-related events.
8) We intend to implement a highly focused⁄ targeted marketing blitz to the industry sub-divisions associated with technology production, support, services, implementation and consumer retail in order to assist them in implementing and utilizing the “.TECH” gTLD.
It is our goal to provide an efficient and secure registration process by minimizing the input required by the Registrant and creating a streamlined application process. In order to do so and uphold the integrity of our mission to provide instant access to members of the technology industry, DOT Tech will implement the following registration guidelines and naming conventions:
1) .TECH registrations will be restricted to individuals, businesses, and organizations that are active members of the technology industry. “Active” can be defined, in this context, as any individual, business or organization wishing to provide technology related industry information, services, or products online.
2) Registrants will be asked to submit, at minimum, their contact information and to agree to a statement indicating that it is their intention to utilize their “.TECH” domain for the promotion, distribution, or exchange of information, products or services directly connected to the technology industry.
3) Content on all awarded “.TECH” sites is expected to primarily represent the Registrant’s connection to the technology industry. Sites will be randomly selected for review to ensure compliance with this guideline. Should Registrants be found in violation of this guideline, they will be notified in writing of the violation and given a 30 days to order to correct the content deficiencies of their site. If Registrants are unable to comply with this guideline within the 30 - day probationary period, DOT Tech, LLC will revoke the Registrant’s domain name and it will be returned to general availability. Should a Registrant’s domain name be revoked due to their content deficiencies, all funds paid by the Registrant to date will be considered non-refundable. DOT Tech, LLC or it’s designated agent will perform all tasks related to content monitoring in order to not further burden our registrar partners.
4) Should DOT Tech, LLC discover at any point that a Registrant has falsely represented themselves as an individual, business, or organization related to the technology industry, their awarded domain will be immediately revoked and returned to general availability. Should a Registrant’s domain be revoked due their false representation of their industry relationship, all funds paid by the Registrant to date will be considered non-refundable.
5) Registrants should understand that name availability is not guaranteed and that names will be issued on a first – come, first - served basis. Should a Registrant’s requested name be unavailable, the Registrant will be offered the option of re-wording, changing, or adapting their initial naming request until a suitable solution is found.
6) Registrants will not be allowed to register names that infringe on the legal rights of other individuals or companies, allude to criminal activities, or contain in any part racially offensive language.
7) DOT Tech, LLC reserves the right to deny, cancel, or transfer any registration or transaction (as more fully described in our Abuse Policies in question 28 below), or place any domain name(s) on registry lock, hold, or similar status, that it deems necessary; (1) to protect the integrity and stability of the registry; (2) to comply with applicable laws, government rules or requirements, or court orders; (3) to avoid any liability, civil or criminal, on the part of DOT Tech, LLC, as well as its affiliates, subsidiaries, officers, directors, and employees; (4) to correct mistakes made by the DOT Tech, LLC, registry services provider, or any Registrar in connection with a domain name registration; (5) during resolution of any dispute regarding the domain; and (6) if a Registrant’s pre-authorization or payment fails; or (7) to prevent the bad faith use of a domain name that is identical to a registered trademark and being utilized to confuse users.
8) DOT Tech’s registry services operator will provide thick WHOIS services that are fully compliant with RFC 3912 and with Specifications 4 and 10 of the Registry Agreement. Additionally, DOT Tech, LLC will provide a Web-based WHOIS application, which will be located at www.whois.tech. The WHOIS Web application will be an intuitive and easy to use application. A complete description of these services can be found in Question 26 below.
9) All Registrants awarded a “.TECH” domain will agree to a one year minimum contract, which will need to be renewed on an annual basis. Renewal is the sole responsibility of the Registrant. Registrant’s failing to renew their awarded domains by their expiration dates will be given a 60-day renewal grace period prior to their domain being revoked and returned to general availability.
10) DOT Tech, LLC is not liable or responsible in any way for any errors, omissions or any other actions by any third party (including any Registrar service) arising out of, or related to a given Registrant’s application for, registration of, renewal of, or failure to register or renew a particular domain name.
11) Through the registration process, all Registrants will be expected to designate an administrative contact for their application, which would possess all the rights granted by DOT Tech, LLC or its designated agents to act in respect to the given domain including, but not limited to, managing the domain name or any services associated thereto.
11) DOT Tech, LLC will implement a reserved names policy consisting of both names DOT Tech, LLC wishes to reserve for our own purposes as the registry operator and names protected by ICANN. DOT Tech, LLC will respect all ICANN reserved names including, but not limited to, two letter country codes and existing TLD’s. Additionally, DOT Tech, LLC will seek ICANN approval on any additional names we plan to reserve in order to appropriately secure them prior to the opening of general availability.
DOT Tech, LLC will additionally implement a series of Rights Protection Mechanisms (RPM) included, but not limited to; support for and interaction with the Trademark Clearinghouse (“Clearinghouse”), use of the Trademark Claims Service, segmented Sunrise Periods allowing for the owners of trademarks listed in the Clearinghouse to register domain names that consist of an identical match of their listed trademarks, subsequent Sunrise Periods to give trademark owners or Registrants that own the rights to a particular name the ability to block the use of such name, stringent take-down services and Uniform Dispute Resolution Policies.
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|gTLD||Full Legal Name||E-mail suffix||z||Detail|