22 Describe proposed measures for protection of geographic names at the second and other levels in the applied-for gTLD

Prototypical answer:

Given the fact that the art community is a truly global community, the Applicant has a vested interest in providing its visitors, clients and business partners a clear and predictable naming scheme in the .ART TLD. Since registrants, domain name users, and visitors may look for art related information on the basis of a geographic location (city, country, region, …), the Applicant may indeed develop plans in order to register domain names that exclusively contain geographic names (country names, city names, names of regions, etc.).

If and when such domain names will be offered for registration, the Applicant will do so considering the following confines:

(i) the Registry Operator may opt to register these domain names exclusively in the name of the Applicant ⁄ Registry Operator or its Affiliates, and not in the name of a third party that is not controlled by the Applicant ⁄ Registry Operator, unless agreed upon otherwise with the authority competent for giving its consent in accordance with Specification 5 of the Registry Agreement;

(ii) in any case, where consents are required prior to the registration and use of a domain name referred to and in accordance with Specification 5 of the Registry Agreement, the Applicant will obtain such consents before actually registering, delegating and using these domain names.
In any case the registration, delegation and use of domain names corresponding to geographic names will at all times be done in the best interest of:

- the .ART TLD;

- the geographic location ⁄ region ⁄ … referred to in the domain name; and

- in order to directly and indirectly promote local information or activities in the field of the arts in the geographic locations of which the name has been registered in accordance with (i) and⁄or (ii) above.

The Applicant ⁄ Registry Operator will devise policies to this effect.

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