18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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The .art TLD will cater to the needs of a substantial international community that is directly or indirectly involved in the creation, promotion, marketing, education, exhibition, and development of art and artistic works, and this under the supervision of a committee of experts appointed by e-flux and comprised of art historians, artists and curators who are active in this community.
e-flux’ involvement in the governance, management and operation of the .art TLD will not only add significant credibility to this new space, but will also ensure that the TLD, the domain names registered therein and the content provided thereunder is relevant, genuine, and of high quality.
Benefits to registrants: registrants in the .art TLD will have the ability to present themselves, their ambitions, ideas and works in a specialized, community-based top-level domain, reserved exclusively for individuals, companies and organizations that are active in the local, national and international art scene.
Benefits to Internet Users: The word “art” not only carries the same meaning in various languages (such as English and French), but is a three-letter word understood across the globe, giving it a universal familiarity within many languages and cultural contexts.
Benefits to Others: even those who are not actively seeking information about art on the Internet will be able to understand the trustworthiness of art-related content when the URL of the museum, art gallery or artist ends in .art. The domain will indicate a shared sense of purpose within the art community, and signal a high level of seriousness and commitment to that community for the public at large.
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