18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The new gTLD, .DESIGN, is intended to be both the central hub and access point to the nature, study, development, manufacturing, sale, use and implications of a profession that has changed the way we work, live and play.
Work has changed in the nature of the office where ergonomics has remade the look of business.
Life has changed in the way we interact with our “tools” – electronic devices, automobiles, kitchen utensils are all now shaped more to our natural touch.
Play has changed in the subtle updates to the skis, hiking gear and bicycles that make each more accessible to the novice and more satisfying to the committed.
There is no element of our day that is not affected by design, yet the source of information, ideas, goods and services are spread out among a catch-as-catch-can collection of websites that are only partially curated by a Google search.
This unmapped distribution of resources hinders new entrants who are anxious to become certified in design just as it hides the value of well-designed products from companies who do not benefit from the large Internet address sign that the .DESIGN registry can become.
By building an easy-to-locate, “central town square” available 24-hours-a-day, 7-days-a-week, 365-days-a-year, the .DESIGN registry will become a recognized destination not just for one kind of design, but for the profession as a whole. It will give assurances to those looking that they have found a set of resources that can be trusted.
Not just an essential part of a company, school or museum’s marketing; the mission of the .DESIGN registry is to become an advocate for the profession.

Similar gTLD applications: (0)