18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.SFRSociete Francaise du Radiotelephone - SFRsfr.comView

The Applicant, Societe Francaise du Radiotelephone – SFR (hereinafter: “SFR”), is one of the largest providers (and first alternative provider) of mobile telecommunications services and Internet access providers in France. SFR SA is a 100% subsidiary of the Vivendi Group.

The Vivendi Group is one of the largest media conglomerates in the world. It has activities in music, television, film, publishing, telecommunications, Internet and video games.

According to the Applicant, the mission and purpose of the .SFR gTLD are manifold, as will be further explained below:

i. first and foremost: securing and protecting the Applicant’s key brand (“SFR”) as a gTLD;

ii. reflecting the SFR brand at the top level of the DNS’ hierarchy;

iii. providing stakeholders of the Applicant with a recognizable and trusted identifier on the Internet. Such stakeholders include, but are not limited to:

• its subsidiaries;
• about (include rounded number of) official dealers and retailers of SFR’s products and services;
• affiliate partners;
• sponsors;
• prospective and current customers (currently, SFR SA has more than 20 million customers); and
• directors and officers of SFR SA and its subsidiaries, including about 10,000 employees.

iv. providing such stakeholders with a secure and safe Internet environment, under the control of the Applicant, in which they are able to obtain genuine information from and communicate with the Applicant and its approved stakeholders;

v. providing a central point of access that is useful and secure, where prospective and current customers might utilize services, such as recharge, bill pay, contracting, and phone purchase, etc., currently offered through http:⁄⁄www.SFR.fr and various other websites.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail