18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.storageSelf Storage Company LLCextraspace.comView

18.3.1 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Self Storage LLC’s proposed operating rules that implement the aforementioned policies, e.g. Registrant Eligibility, Name Selection Criteria, and Acceptable Use, are an important corner stone to minimize potential negative social costs. These policies and the corresponding administrative review process will limit registrations and provide registrants and the consumers that use their services a more trusted online environment. This approach should by default minimize social costs. This ecosystem provides consumers with a trusted source for reliable business content with a substantially lower risk of fraud and⁄or scams.

18.3.2 What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Self Storage LLC believes that the implementation of a Registrant Eligibility, Name Selection, and Acceptable Use policy will provide an important corner stone in the business operations of the .STORAGE gTLD. However, Self Storage LLC will not stop with this or the other proposed enhances, instead it will always look to evaluate and implement appropriate best in class solutions that may evolve from the innovation brought about by ICANN’s new gTLD process.

18.3.3 How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Self Storage LLC believes that a phased equitable allocation approach modeled after the ones that ICANN has previously approved in connection with numerous ICANN Registry Service Evaluation Process (RSEP) requests would be the most prudent path forward, e.g. RFP, auction, and then first-come-first-serve.

18.3.4 Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Self Storage LLC will evaluate all potential pricing schemes in consultation with its backend registry provider as well as with its industry consultants before, during and after launch. Given, the potential paradigm shift that is likely to occur within the domain name industry as a result of ICANN’s most recent round of new gTLDs, the Self Storage LLC is neither committing to nor excluding any potential pricing schemes⁄options.

18.3.5 Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Self Storage LLC is committed to providing domain name registration services in accordance with the periods set forth in the registry agreement and providing domain name registrants with pricing predictability whenever feasible, e.g. difficult in connection with auctions.

Self Storage LLC is also committed to providing registrants at least one months’ notice in advance of any price increases associated with the registration⁄renewal of a domain name. Pricing for premium domain names (geographic, generic, etc) will be determined where feasible before the domain names are offered for registration. In connection with potential premium generic domain names, there may be additional requirements that would legally bind these registrants in connection with the registration and use of these domain names. These terms will be known by this class of domain name registrants prior to the creation of any legal obligation between the parties.

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