20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

I. Relationship to the Established Name, if any, of the Community
The .MERCK string is a perfect pairing with the community as defined in 20(a). Only qualified subsidiaries and affiliates of Merck, approved licensees, and Merck foundations and related parties will be eligible for inclusion in this community. Internet users familiar with Merck and its offerings will understand the connection between the gTLD and the Merck community. As already established in 20(c), all second-level domain name registrants in the .MERCK space will have been vetted to ensure that they are identifiable members of the community.

II. Relationship to the Identification of Community Members.
Members of the community are identified as Merck licensees, qualified subsidiaries and affiliates, and Merck foundations and related parties. In all cases and in all situations, they identify themselves as part of the Merck community. As such, registrations within the community may be made by the following for-profit and not-for-profit businesses or organizations:

(a) Qualified subsidiaries and affiliates
(b) Merck foundations and related parties
(c) Approved licensees

Merck defines and authorizes community members and thus has a direct stake in ensuring the trustworthiness and reliability of the .MERCK gTLD and its governance. The broad membership of the Merck community is an advantage in the operation of the .MERCK gTLD, providing a range of contact points in the Internet. Meanwhile, Merck is at the apex of this broad community and understands its span and activities. This strong governance protocol carries through to the operation of the .MERCK gTLD.

Similar gTLD applications: (0)