18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Mission and Purpose

The mission of the .APP TLD is to give all applications and enterprise information technology a robust, fair and secure registry. The Internet has become an internationally diverse directory of emerging enterprise architecture and service oriented software. App stores continue to grow exponentially in popularity, for customers seeking to download or purchase Apps and for developers and companies to showcase, market and sell their applications.
According to the research firm’s ‘World Mobile Applications Market (2010 – 2015)’ report, the total global mobile applications market is expected to be worth $25 billion by 2015 (up from about $6.8 billion in 2010). Several telecom giants have thus begun providing dedicated application stores for their users, so much so that more than 2 million applications are currently available for communications, games, multimedia, productivity, travel, and utility purposes. Each application software represents a small business that offers software technology on local and international levels. Apps play a critical role in the future of Internet ecommerce. The economic impact of Apps is critical to many economies that rely on capitalized information technology for employment. Apps are fundamental to the world-wide web and have the power to transform technology and streamline constructive and efficient behavior by consumers, companies and governments.

Mobile applications categories:
• Games
• Social Networking
• Books
• Entertainment
• Business and Finance
• Lifestyle
• Productivity
• Travel
• Navigation
• Utilities
• Others

The targeted audience for this registry includes:
• Handset manufacturers
• Mobile phone operators
• Mobile software developers
• Application store providers
• Retail electronics distributors
• Enterprises and businesses that require business-specific applications and publish their own applications
Currently there is a vast array of sites offering applications of all varieties. A .APP TLD would allow for the congregation of application developers in a easily identifiable namespace, and facilitate information seekers to find the applications and products they are seeking. Due to the multiplicity of sites already offering application development information, we anticipate that domains will be acquired by those early adopting application developers wishing to develop a unique and easily identifiable online presence which distinguishes them from the plethora of existing outlets. Driven by that dynamic, we anticipate 51,862 domains under management (DUMs) after three years.

Similar gTLD applications: (0)