18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.世界||Stable Tone Limited||rodenbaugh.com||View|
(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others? Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
The .世界TLD is intended to benefit Chinese-speaking internet users by enabling individuals, entities and businesses to have access to a Chinese language TLD and domain name so they can communicate more easily and effectively with one another as well as with all Chinese language Internet users. Chinese speaking Internet users will benefit from a more distinctive and trustworthy internet experience in dealing with .世界 domain registrants and users.
(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The Company intends to provide a distinctive and common-sense TLD for Chinese-speaking individuals, corporations and other entities and businesses to communicate and provide information, content and commerce to one another. One fifth of the world’s population speaks Chinese, yet there are no existing gTLDs in Chinese language other than ASCII TLD, which offer a hybrid solution (i.e. ASCII.IDN). Individuals, corporations, entities and businesses inside and outside of China will be well served with a Chinese language .世界TLD which would be more targeted than a .com address and less restrictive than comparable ccTLD options. The Company seeks to make .世界 domain names familiar to Chinese-speaking individuals, corporations and other entities and businesses as having almost entirely Chinese language content, and thus valuable to companies and persons desiring to provide information, goods and services to Chinese speaking Internet users. The current restrictions on the availability of domain names make it difficult and complicated to establish a presence online, as evidenced by the paltry number of domain names and websites when compared to Chinese Internet users. The company hopes the campaign to introduce the .世界TLD will also lead to domain name growth and a greater choice of content and intuitive in¬-language domain names for the average Internet user.
In order to achieve this goal, the Company intends to ensure the .世界TLD is a trusted and secure domain space. The Company has chosen Neustar as its back-end registry services provider, with the expectation that Neustar will deliver world class service to the Company and to all .世界 domain registrants and users. The Company also intends to implement an Acceptable Use Policy designed to set and maintain expectations with the registrants to ensure the namespace maintains its focus on quality content.
(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
The TLD will provide an alternative to the current ASCII or hybrid TLDs, catering specifically to the Chinese-language population of the world. The TLD will serve as a differentiation force, as a distinctive name space that simplifies users’ choice to interact with people, entities and businesses that wish to communicate in the Chinese language.
The Company expects that many users will directly navigate to intuitive .世界domains and subdomains, saving time and resources from first accessing a search engine.
The registration and use of domains within the .世界TLD will provide stark differentiation from existing non-Chinese language domains. Today, it is often difficult to find any relevant and easily available second level domain name from existing gTLD and ccTLD registries. This is also true of the Chinese language IDNs at the second level, where there has been a great deal of speculation by domain investors. The .世界TLD will allow people and entities with an interest in communicating in Chinese language to innovate, and to create many uses for domain names which, with today’s restrictions on the availability of domain names, are too complicated.
The .世界TLD (.shijie) is supported by leading-edge technologies such as DNSSEC, and internationalized Whois, not to mention a reliable and scalable registration and resolution infrastructure provided by Neustar. In addition, policies such as the Acceptable Use Policy ensure a curated, trustworthy and positive user experience. The Company will promote the .世界TLD (.shijie) to encourage Chinese-speaking Internet users to become aware of the .世界TLD (.shijie) and to then prefer to interact online with other Chinese language Internet users employing and preferring this TLD above all others.
More specifically, the Company intends for users to perceive the TLD as a trustworthy indicator of the source of online information, goods and services relevant to Chinese language speakers. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks, as further described in response to Questions 26, 28 and 29.
In addition, the .世界TLD (.shijie) will provide an easily recognizable, and navigable and predictable domain name space. For example, there will be secondary domain names in Simplified Chinese characters such as geographicnames.世界for localized websites, and product.世界for websites targeting the Chinese language user. All of this will lessen users’ confusion when interacting online.
(iv) Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The .世界 TLD will be open and unrestricted, allowing anyone to select an appropriate .世界 domain name for their own legitimate purposes.
However, the Company recognizes both the ICANN requirement and domain industry practice of reserving (preventing) the registrations of selected strings and intends to comply pursuant to the following Reserved Names and Dispute Resolution Mechanism policies.
In .世界TLD (.shijie) the Company will reserve the following classes of domain names, which will not be available to register via the Sunrise or subsequent periods:
- The reserved names required in Specification 5 of the new gTLD Registry Agreement.
- The geographic names required in Specification 5 of the new gTLD Registry Agreement, and as described in Question 21 and Question 22 (“Protection of Geographic Names”).
- The registry operator will reserve its own name and variations thereof, and registry operations names (such as nic.世界, and registry.世界, etc. These may be reserved in both Simplified Chinese script and in English (ASCII). This has been a standard practice in ICANN’s past gTLDs.
- The Company will also reserve names related to ICANN and Internet standards bodies (ex: iana.世界, etc.).
The Company also does intend to set aside some generic names in both Chinese IDN and English (ASCII) second level. However, to be conservative, the Company has kept any financial projections related to Premium Names to zero.
Dispute Resolution Mechanisms:
Trademark rights holders will have access to several dispute mechanisms. These are fair and transparent processes to adjudicate claims to domain names, such as:
- The Company will operate a Sunrise Dispute Policy to provide special protection of qualified trademark rights. Additional details on this process can be found in Question 29.
- The ICANN required Uniform Dispute Resolution Policy (UDRP) will apply to .世界TLD (.shijie). Please note details in question 29.
- .世界TLD (.shijie) domains will also be subject to the Universal Rapid Suspension (URS) policy. We detail our implementation of the URS in question 29.
- The Company will also comply with ICANN’s Registrar Transfer Dispute Resolutions Policy (http:⁄⁄www.icann.org⁄en⁄transfers⁄dispute-policy-12jul04.htm). Our technical and operational services are designed to support this dispute mechanism.
Regular Sunrise Period Use of Trademark Claims Services System:
The Company will initiate a Sunrise period of 30 days to allow trademark rights holders to obtain their desired names. However since the .世界TLD (.shijie) will be introduced amidst great competition from both ASCII and IDN TLDs, the Sunrise volumes expected are modest. Company will also use the Trademark Clearing House services for the duration of Sunrise and will comply with all ICANN related policies.
The Company will also employ Abuse mitigation and detection technologies and policies to mitigate abusive and fraudulent uses of .世界TLD (.shijie). The Company will also implement an Acceptable Use Policy as further described in response to Question 28. Please see additional detail in responses Questions 26, 28 and 29.
Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The Company intends for users to perceive the TLD as a trustworthy indicator of the source of online information, products and services. User trust is enhanced when users are confident that their private or confidential information is securely protected. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks. With respect to WHOIS data, The Company intends to comply with ICANN policies and otherwise to ensure that complete and accurate WHOIS information is readily accessible for every .世界TLD (.shijie) domain name.
The Company intends to deploy DNSSEC and to comply with all of the other policies and practices required by ICANN in the Registry Agreement and⁄or via any Consensus Policy. And of course, The Company complies with all applicable laws and regulations relating to Internet security and the privacy of users’ confidential information. Furthermore, The Company already employs commercially reasonable practices with respect to the security of online transactions and users’ private or confidential information.
The Company reserves the right to manually verify the WHOIS information of every applicant for any domain name, at any time in its discretion.
(v) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Use of domains in the .世界TLD (.shijie) will effectively outreach and communicate to the intended audience the availability of the TLD, not only for the specific purpose at hand but also for more general or intuitive purposes. For example, a user who first sees an advertisement for product name.世界may later directly navigate to company.世界 to search for other products of the producer. Besides the Company’s own specific efforts to communicate the new TLD to its intended audience, the Company expects that audience and relevant media to further communicate the TLD as they communicate about the Company, the TLD, and the many domain names, websites and services located at a.世界 address. As one of the first Chinese-language IDN gTLDs, the Company expects a substantial degree of publicity and word-of-mouth marketing within the Chinese-speaking community.
In sum, outreach and communication are important in order to achieve the projected benefits of the TLD, but also will be inherent via use of the TLD, and further will be enhanced by the viral nature of communications about the TLD and individuals and entities who use .世界 domains. As it seems there will be many other new gTLDs presented to internet users, including a number of other Chinese-language IDN gTLDs, it is expected that the outreach, communications and media relating to each of them, individually, will lead to collective benefit insofar as many internet users will quickly grasp the concept behind these TLDs, and will expect many companies to operate them in generally consistent ways.
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