18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18 (a) Describe the mission⁄purpose of your proposed gTLD.
The mission and purpose of the .ONLINE TLD is to provide a simple, intuitive all-purpose gTLD option to be utilized by all walks of life and use cases. This will be free of the restrictions (actual or implied) that come with the more niche (geographical or user case) segmented TLDs that are currently available. We do this by focusing on the true motivation of potential registrants to do what they really want, which is get an “online” presence in the truest sense of the word.
The word ‘Online’ no longer means just a connection that has been made in technical terms, but also from one individual to another or a group, community, or business collective. It has now become a perceived location, as well. It’s a gathering place where meetings are held, games are played, stories are shared, creativity is expressed, and business is done.

DotOnline will operate the .ONLINE TLD in accordance with all ICANN regulations and principles, including integrity, social responsibility, registrant protection, community consultation, transparency and openness.
Our mission is consistent with ICANN’s Affirmation of Commitments (AoC), specifically:
- “ensuring accountability, transparency and the interests of global Internet users” in regards to security, “enhancing the operational stability, reliability, resiliency, security, and global interoperability of the DNS” and “promoting competition, consumer trust, and consumer choice” while “adequately addressing consumer protection, malicious abuse, and rights protection issues” (http:⁄⁄www.icann.org⁄en⁄about⁄agreements⁄aoc⁄affirmation-of-commitments-30sep09-en.htm).
.ONLINE Mission and Guiding Principles:
Stability and Security
Our chosen Backend Registry Provider is a market leader in the domain name industry with a proven track record of success. More details of the operational capabilities of our Backend Registry Provider can be found in our response to question #23 and #24.
In all cases, the .ONLINE gTLD will always be operated to exceed ICANN minimum requirements for security, stability and resiliency.
Enhancing Competition, Consumer Choice, Fairness and Opportunities
The .ONLINE TLD will enhance competition at all levels in the domain lifecycle, providing an open gTLD to enhance consumer choice combined with fair processes for domain allocation. We intend .ONLINE to be a TLD open for general-purpose registration by a wide range of potential registrants, as the generic nature of the string is geared toward a universal and open gTLD. No eligibility requirements will be imposed, providing a fair and open playing field for all registrants. Choice to consumers will, naturally, increase due to the availability of potential strings in a new gTLD.
IP Protection and Abuse
DotOnline takes intellectual property and violations thereof seriously, and has developed policies and procedures to address the claims of rights-holders, including a Phased implementation plan with Sunrise allocation to rights-holders. In addition, all registrants must agree to the DotOnline Abuse Policy as a condition of registration. DotOnline has developed strict internal policies and procedures, as well as business decisions, to combat and mitigate abuse of the .ONLINE gTLD and ensure that .ONLINE is synonymous with a legitimate registrant.

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