18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

New York City is one of the world’s leading digital metropolises. New York City has long been a foundation for innovation, enabling entrepreneurs to grow, cultivating generations of students, creating world-class infrastructure, and providing an unparalleled quality of life.

New York City government engages over 25 million people a year through more than 250 digital channels including nyc.gov, mobile applications, and social media. As a pioneer in Open Government, New York City government has unlocked thousands of public records, enabling technologists to build tools that help New Yorkers every day, from finding parking spaces to listening to audio tours of Central Park. One of the nation’s most connected municipalities, New York City’s digital sector growth propelled it to rank second in venture capital funding in 2010. By every digital index, the City of New York is thriving.

In the spring of 2011, Mayor Bloomberg and the Mayor’s Office of Media and Entertainment published the, “Road Map for the Digital City, Achieving New York City’s Digital Future.” The Road Map for the Digital City outlines a path to build on New York City’s successes and establish it as the world’s top-ranked Digital City, through commitments to Internet access, Open Government, citizen engagement, and digital industry growth.


The following excerpt from the Road Map expressed New York City’s intention to apply to ICANN for the .nyc gTLD.

The City of New York is currently pursuing the introduction of the .nyc top-level domain, a global milestone that will enable innovation and digital services for residents, and economic advantages for businesses. New York City could be one of the world’s first cities to operate its own top-level domain, presenting enormous opportunities. The .nyc domain will be administered by a private vendor to be selected by DoITT. The City is currently reviewing vendor candidates that responded to the City’s initial Request for Proposals (RFP), and plans to submit its application for the .nyc top-level domain when the International Corporation for Assigned Names and Numbers (ICANN) opens the application process. ICANN’s timeline is expected to be finalized after its official June 21, 2011 meeting, and the City of New York plans to apply when the application period opens. Only the vendor selected by New York City government will have the legal right to administer the .nyc domain.

The Road Map for the Digital City further describes how New York City Government, led by the New York City Economic Development Corporation will, in part through a DoITT led pursuit of the .nyc gTLD, continue to support a vibrant digital media sector through a wide array of programs, including workforce development, the establishment of a new engineering institution, and a more streamlined path to do business.

In summary, the City of New York views the .nyc gTLD as an important enabler to achieve the vision and mission described in the Road Map for the Digital City. Below you will find more details concerning how the .nyc gTLD will be operated in a manner that is aimed at serving the needs of New York City organizations, businesses and residents.

Similar gTLD applications: (0)