18(a) Describe the mission/purpose of your proposed gTLD
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Sharp Corporation is an electronics manufacturer headquartered in Osaka, Japan. The company is known worldwide as a leading manufacturer of LCD display technology products, and for having produced many industry and world first product innovations.
Established in 1912 the companyʹs trademark and name is derived from the ʺsharp pencilʺ (mechanical pencil) that it invented in 1915.
This year SHARP celebrates its 100th anniversary while remaining committed to two principal ideals, ʺSincerity and Creativityʺ through which we aim to improve peopleʹs lives and make a real contribution to society.
.sharp is a domain for Sharp Corporation and its stakeholders. The primary purpose of .sharp is to consolidate Sharp Corporation-related domain names registered under various TLDs into an official .sharp extension. In addition, Sharp Corporation aims to achieve the following goals with .sharp:
1. Alleviating user confusion and improving convenience for Internet users
ʺSharp Corporation is a global company selling a multitude of products including
Consumer⁄information products (audio-visual and communication equipment, health and environmental equipment, information equipment)
Electronic components (LCDs, solar cells, other electronic devices).
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe Sharp Corporation’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .sharp as the official domain for the company, and unifying the company⁄brand’s web presence under .sharp, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.ʺ
2. Marketing ⁄ Branding
Since .sharp is a brand new TLD that directly represents the company⁄brand name, Sharp Corporation expects it to be a highly effective marketing and branding tool. The company believes that .sharp will not only reinforce Sharp Corporation’s brand on the Internet, but also attract people to visit the website because .sharp domain names make it easier for Internet users to access to the information related to the company.
3. Simplifying domain name management
The third purpose for applying for .sharp is to simplify the management of domain names the company has registered. As stated earlier, Sharp Corporation has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .sharp would make it possible to manage domain names under the .sharp rules and systems umbrella and would replace various Sharp Corporation related domain names with .sharp domain names. As a consequence, it will be safer and easier for the .sharp stakeholders to manage their domain names.
Similar gTLD applications: (0)
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