20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

Q20 c) - Description of the community-based purpose

c) i. Intended registrants in the TLD.

The .scot TLD will benefit registrants by providing the worldwide family of Scots with their own domain, reflecting an online community defined by a shared commitment to Scottish identity, culture and economic promotion. This benefit has already been anticipated by Scots organisations across the world with letters of support from such groups, businesses and societies from America, Canada, Australia, New Zealand and many other places beside.

Intended registrants are, among others, the following:

1.Scottish private sector - businesses registered in Scotland that have functioning websites or are planning them.
2. Scottish public sector - the constituent parts of the following organisations:
The Scottish Government, Executive Non-Departmental Public Bodies, Advisory Non-Departmental Public Bodies, Executive Agencies, Non-Ministerial Departments, Tribunals, Commissioners⁄Ombudsmen, Public Corporations, National Health Service Boards, Local Authorities, Police Forces, Fire and Rescue Services, and higher and further education establishments.
3. Scottish voluntary sector - the 1300 members of the Scottish Council for Voluntary Organisations.
4.. Elsewhere - as outlined in 20a above (delineation).

c) ii. Intended end-users of the TLD.

From the perspective of Internet users generally, the .scot domain will provide a reference point for those seeking information linked to Scottish themes such as business, arts, culture, language and history. Scots culture and heritage is of worldwide interest and there are whole industries devoted to it. The Dotscot Registry intends to ensure that .scot domain names are perceived as the definitive place to find and access all things Scottish, with the highest reputation. It is felt that this exposure will enhance the differentiation of things Scottish allowing them to compete more effectively in the market and raise their profiles.

c) iii. Related activities the applicant has carried out or intends to carry out in service of this purpose.

Dotscot Registry was formed on the basis of research conducted in 2008 both inside and outside of Scotland (see attached report). It demonstrated widespread support for a .scot TLD amongst intended registrants and end-users in Scotland and in the Scottish diaspora.

It is intended that this early research be built upon with:

◦ continued, ongoing research into Scottish culture, heritage and languages both at home and abroad;
◦ collaboration with Universities and other bodies researching Scottish culture, heritage and languages;
◦ collaboration with Scottish Societies and organisations to further participation in Scottish cultural, historical and linguistic life;
◦ Improving and enhancing the reputation of Scotland internationally.

c) iv. Explanation of how the purpose is of a lasting nature.

The purpose of the .scot TLD is indeed of a lasting nature. The name, as referred in 18 and in 20 d), is a long established and widely used contraction of the name of the Scottish community and of its community, that has had a centuries’ longstanding existence and continued presence, and a firm and vibrant community.

The strength of support amongst all intended registrants and end-users for the .scot TLD guarantees the lasting purpose of uniting the Scottish community on the internet and using the .scot TLD to the benefit of that community both now and in the future.

It is the intention that the International Community of Scots will grow size, reputation and prominence by use of the the .scot TLD and, ultimately, this will be the enduring legacy.

Similar gTLD applications: (0)