18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission and Purpose of .LLP

PLL Registry, LLC (“PLL Registry”) has filed this application for the .LLP gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for business entities organized as Limited Liability Partnerships (“LLPs”). PLL Registry is an entity that has been newly created for the purpose of bringing the .LLP gTLD to market.

Found most commonly in the United States, LLPs vary in size and revenue and are among the most popular type of business entity. It is with this wide usage of the LLP entity across business segments in mind that PLL Registry is applying for the .LLP gTLD. The .LLP gTLD will provide businesses and consumers with a trusted and secure namespace to both display and access online content related to LLPs worldwide.

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