18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The National Association of Real Estate Investment Trusts (NAREIT) has chosen to apply for the .reit TLD on behalf of and for the benefit of the Real Estate Investment Trust (REIT) community worldwide. REITs are companies that own and most often actively manage income-producing commercial real estate; they were first established in the United States in 1960 and now exist throughout the world. Although the U.S. remains the largest market (in terms of market capitalization), REITs are becoming increasingly prominent throughout the world and other major markets include Australia, France, the UK, Japan, Singapore, Canada, the Netherlands, Hong Kong, and Malaysia to name just a few.

The .reit TLD will provide a designated namespace and an online home for REITs worldwide – allowing REITs (regardless of what acronym they are known by in their home country) to register a .reit domain name corresponding to their registered or business name. The TLD will therefore allow REITs to obtain the most appropriate domain name possible as their web address in addition to assuring internet users that any domain name ending in .reit belongs to a genuine REIT. The namespace will communicate that any entity ⁄ organization which has registered a .reit domain name is legitimate, and will therefore promote ICANNʹs goals of consumer protection and promoting consumer trust in the new gTLD space.

The .reit TLD will be a trusted zone, providing consumers and internet users with information about REITs in a safe, controlled, verified, and monitored environment – protecting the reputation of REITs and shielding internet users from non-genuine and unregulated “pseudo-REITs.” A stringent validation process will verify that only genuine members of the REIT community are able to register .reit domains, and, once registered, the domains will be monitored to ensure that any websites built conform to the strict, community-based use requirements. The domains will be held to strict security and stability standards and will operate on CentralNicʹs new TLD-compliant registry platform.

Similar gTLD applications: (0)