18(a) Describe the mission/purpose of your proposed gTLD
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The .telefonica TLD is applied by TELEFONICA S.A., as a TLD for institutional purposes, and for its services, brands and products, and those of the whole Telefonica Group.
Telefonica is one of the world leading integrated operators in the telecommunications sector, providing communication, information and entertainment solutions, with presence in Europe and Latin America. It operates in 25 countries. As of December 2011, Telefonica’s total number of customers amounted to 306.6 millions.
In Spain, the Group has over 80 years experience since its constitution in 1924, providing services to more than 47.0 million customers at December 2011. In Latin America, Telefonica gives service to more than 201.4 million customers as of the end of December 2011 becoming the leader operator in Brazil, Argentina, Chile and Peru and has substantial operations in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Puerto Rico, Uruguay, Venezuela and Costa Rica. In Europe, on top of the Spanish operations, the Company has operating companies in the United Kingdom, Ireland, Germany, Czech Republic and Slovakia, providing services to more than 58.0 million customers as of the end of December 2011.
Telefonica has a regional and integrated management model. The key to the companyʹs structure lies in extending its client focus, its leveraging scales and its strategic and industrial alliances.
The different operations of the Telefonica Group in 25 countries are organised into two geographical regions, Europe and Latin America, and the global business unit, Telefonica Digital.
Telefonica is a global brand that plays an institutional role towards institutions, shareholders, investors, clients, employees and the general society. Telefonica as a brand is the meaning and the nexus of the main company towards its commercial brands (such as Movistar, Terra, o2). It offers them and their services to the people to enrich and improve their lives.
Telefonica is also applying for .movistar and .terra in order to reinforce their brand image and to empower their own identities, specially in the geographical areas where these two fast-growing expanding brands operate, Spain and Latin America.
The goals of the .telefonica TLD are:
a. To facilitate digital communications between the Company, its providers, investors and stakeholders, institutions, clients and employees,
b. To strengthen the image of the Telefonica Group in the on-line world,
c. To unify the brand in the digital world,
d. To facilitate access to Telefonica’s information for users,
e. To improve Telefonica’s customer security, trust and loyalty,
f. To control Telefonica’s Internet presence,
g. New marketing opportunities.
h. New business opportunities,
i. Enhance brand recognition,
j. To increase the value of Telefonica, and hence, of its digital identity.
This is to be achieved by:
i. Creating a platform between prospects, clients, partnerships, stakeholders, investors and employees,
ii. Creating an integrated virtual and physical service channel,
iii. Creating homogenized websites with all the company’s services and social activities.
Telefonica’s demonstrated social influence, having reached the status as a leading telecommunications provider not only in Spain but in the whole Latin American continent, and being an innovative company continuously investing to be up to date with the last trends, has brought the company to the conclusion that applying for the .telefonica Top Level Domain will represent a tremendous opportunity for the Group. This will reinforce Telefonica’s identity, as as an strategic long-term opportunity.
Telefonica has been following with interest ICANN’s new gTLD program since its inception and Telefonica has gathered the required intelligence to adopt an educated decision. Telefonica understands the opportunities and the responsibility of what the gTLD process implies, and is fully committed to run a piece of Internet infrastructure through the .telefonica TLD
Similar gTLD applications: (0)
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