20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

The TLD .大众汽车 represents the Chinese translation of the brand VOLKSWAGEN, which is in use in China and which identifies the Volkswagen community. Therefore Volkswagen (China) Investment Co., Ltd. and Affiliates belong to the .大众汽车community. Therefore there is a strong relationship between the community and the applied for string. All marks of community members are established as trademarks in the respective branches and will be pursued for an indefinite period.

All community members identify themselves with the VOLKSWAGEN brand in the Chinese script, and use it for commercial purposes in connection with the community. Therefore there is a strong relationship between the community members and the applied for string.

The string .大众汽车 (Chinese for Volkswagen ) literally means “peopleʹs car” in German. It started to become a brand name already back in 1937 when the political idea of supplying affordable cars to the masses was turned into reality.

In China the VOLKSWAGEN brand leads the online awareness for car brands among Chinese Internet users followed by Toyota and BMW on position 2 and 3, according to market research by trommsdorff&drüner in Q2, 2011 (page 5).

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