18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.大众汽车Volkswagen (China) Investment Co., Ltd.indeca.deView

The applicant, Volkswagen (China) Investment Co., Ltd., is a Chinese subsidiary of the second largest car manufacturer worldwide, the Volkswagen AG. Volkswagen in China has a history in car making in China for almost 30 years, the first joint venture to make passenger cars in Shanghai has been founded in 1984. Volkswagen (China) Investment Co., Ltd. is a holding company and manufactures and markets cars and⁄or their components through its affiliates. The Company was founded in 1999 and has its registered office and principal place of business in Beijing, China. Volkswagen (China) Investment Co., Ltd. operates as a 100% affiliate of Volkswagen AG, its duration is not restricted to a certain period.

According to the latest ranking of Interbrand from 2011 the brand VOLKSWAGEN is listed on position 47 on the list of the “World‘s Most Valuable Brands”. The TLD .大众汽车 represents the Chinese translation of the global brand VOLKSWAGEN, which is in use in China. Volkswagen (China) Investment Co., Ltd. is legitimized to use this translation by the VOLKSWAGEN brand owner Volkswagen AG. Affiliates of Volkswagen (China) Investment Co., Ltd. belong to the community of .大众汽车 and will be allowed to use domain names, although registrations are limited to Volkswagen (China) Investment Co., Ltd.

Volkswagen (China) Investment Co., Ltd. consulted with the local authorities from MIIT as requested by the Chinese government per March 3, 2012. The application has been filed with the MIIT before finally filing it at ICANN. Volkswagen (China) Investment Co., Ltd. is going to operate the .大众汽车 top-level domain in China at its head office in Beijing.

Volkswagen (China) Investment Co., Ltd. is applying for the .大众汽车 top-level domain with the following mission and purpose:

The .大众汽车 top-level domain is intended to serve the needs of its community and to benefit its community in terms of (a) differentiating, protecting and expanding the Chinese translation of the global brand, (b) promoting the Chinese translation to the public and stakeholders, and (c) creating added value for the Chinese translation and with this indirectly for the global brand by enhanced consumer trust and reliability in the digital space.

The .大众汽车 top-level domain has the purpose to supports the goals of Volkswagen (China) Investment Co., Ltd. and the Volkswagen Group in becoming the number one automotive brand through continuous growth and by developing innovative products, positioning the company as a highly attractive employer and delivering an excellent brand experience, in particular in China.

Volkswagen (China) Investment Co., Ltd. hereby states that according to Specification 9 Para. 6 in the New gTLD Agreement

(i) all domain names in the .大众汽车 top-level domain will be registered to, and maintained by, Volkswagen (China) Investment Co., Ltd. for its own exclusive use,
(ii) Volkswagen (China) Investment Co., Ltd. will not sell, distribute or transfer control or use of any registrations in the .大众汽车 top-level domain to any third party that is not an Affiliate of Volkswagen (China) Investment Co., Ltd. and
(iii) the application of the Code of Conduct to the .大众汽车 top-level domain is not necessary to protect the public interest.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail