18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission and Purpose of .LLC

LLC Registry, LLC (“LLC Registry”) has filed this application for the .LLC gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for business entities organized as Limited Liability Companies (“LLCs”). LLC Registry is an entity that has been newly created for the purpose of bringing the .LLC gTLD to market.

LLCs, which vary in size and revenue, are among the most popular type of business entity. According to IRS data, there are over 1.8 million LLCs in the United States, and it can be estimated that there are well over 3 million throughout the world. It is with this wide usage of the LLC entity across business segments in mind that LLC Registry is applying for the .LLC gTLD. The .LLC gTLD will provide businesses and consumers with a trusted and secure namespace to both display and access online content related to LLCs worldwide.

Similar gTLD applications: (1)