18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Commercial Connect, LLC. is committed to being an asset to its stakeholders and the e-commerce community, better defining and representing this community, helping to establish standards, providing enhanced security and verification, and making the internet more safe, secure, and intuitive while giving back to its community and the world.

Commerical Connectʹs .SHOP represents the world e-commerce family of brands, products and services dedicated to benchmarking the superior standard of excellence for the safest, fastest, and most secure shopping experience online today. Commercial Connect, LLC, based in Louisville Kentucky, will be the home of the worldʹs only central registry for the .SHOP top-level domain (TLD) name for global e-commerce. We currently represent a significant portion of the world e-commerce industry through our letters of support and presentations in global forums in the last 12 years. Our goal is to ensure that online shopping is cheaper, faster, and safer for retailers and their customers. Commercial Connect is supported by tens of thousands of online retailers representing billions of dollars of retail transactions – all wanting online shopping to improve. In the last 12 years, letters of support on behalf of Commercial Connect LLC and its management team and valued partnerships, have been gathered from trade shows, presentations and expert speaking opportunities regarding the changing face of the Internet. This support indicates that retailers and other interested parties in the financial community, government, and technology sectors are interested in this community and the .SHOP domain.

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