18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.SAPO||PT Comunicacoes S.A.||gmail.com||View|
The Applicant, PT Comunicações, S.A., a major company of the Portugal Telecom Group, is the largest provider of telecommunication services and Internet access provider in Portugal. SAPO is one of the key brands of the Applicant and the leading Portuguese Web Portal. In fact, SAPO is the biggest website and Internet project in Portugal with over 1.6 million unique daily visitors.
SAPOʹs business model is based on online advertising. The platform contains graphical, video and contextual text ads for all platforms, including PC, Mobile and Television. SAPO currently has about 40% of the online Portuguese advertising market.
SAPO also takes part in several R&D and talent initiatives. It currently runs two Labs at the University of Aveiro and University of Porto. SAPO also runs an annual event, Codebits, which is a 3 day, 24 hours a day conference with 900 attendees, featuring lectures, workshops and a 48 hour programming competition hosted annually by SAPO for the last 5 years - itʹs the biggest Internet related technology event in Portugal.
According to the Applicant, the mission and purpose of the .SAPO gTLD are manifold, as further explained below:
i. first and foremost: securing and protecting the Applicant’s key brand (“SAPO”) as a gTLD;
ii. reflecting the SAPO brand at the top level of the DNS’ hierarchy;
iii. providing stakeholders of the Applicant with a recognizable and trusted identifier on the Internet. Such stakeholders include, but are not limited to:
• its subsidiaries in various countries;
• affiliate partners;
• prospective and current customers; and
• directors and officers of Portugal Telecom Group and its subsidiaries, including employees.
iv. providing such stakeholders with a secure and safe Internet environment, under the control of the Applicant, in which they are able to obtain genuine information from and communicate with the Applicant and its approved stakeholders;
v. providing a central point of access that is useful and secure, where prospective and current customers might utilize services such as a search engine, e-mail, e-commerce, news, blogging, maps, photographs, videos, real estate and automobile listings, vouchers (discount coupons) etc., which are currently offered through the web portal http:⁄⁄www.SAPO.pt and various other websites.
Furthermore, it should be noted that Portugal Telecom is a global telecommunications operator. It is the national leader in every sector where it operates.
It is largely accepted as the Portuguese entity with the largest national and international projection.
It has a diversified business portfolio in which quality and innovation are decisive aspects, alongside the most advanced international companies in this sector.
The Group’s activity covers every segment of the telecommunications sector: fixed, mobile, multimedia, data and corporate solutions.
These telecommunications and multimedia services are available in Portugal, Brazil and in developing international markets.
Portugal Telecom’s international footprint spreads to countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namibia.
In the Brazilian market, PT is present in Oi, the largest telecommunications operator in South America, and in Contax, Brazilʹs leading contact center services company.
The Group’s growth has been consolidating through the development of new businesses in areas of rapid growth, for example mobile voice and data services, multimedia and broadband internet access. With this, Portugal Telecom has contributed to the development of the Information Society which is a priority for the company in terms of developing innovative solutions and successfully dealing with the challenges of both enterprises and citizens.
Partnerships and strategic agreements celebrated with key companies in each sector have contributed towards the improvement in capacity and product availability.
In terms of capital markets, Portugal Telecom (parent company of the Applicant) is one of the most traded stocks in Euronext Lisbon, as well as being listed on the New York Stock Exchange.
Portugal Telecom sees its human resources policy as the active management of the talents of its employees, rewarding and encouraging merit, creativity, excellence and believing in the continuous renewal of its resources.
The company assumes its social responsibility before the community by its constant support to several institutions, motivating its employees through a corporate volunteering policy. The company creates innovative solutions which aim to facilitate life for its customers with special needs, intervening also in the areas of education, environment, culture and sport.
The Portugal Telecom Group will continue to be a customer-oriented company focused on innovation and execution, managing its business alongside customer segments and aiming at:
- Consolidating the growth trends in the residential segment by leveraging its successful TV strategy
- Developing innovative data and internet access products and convergent services and apps for the personal segment and on key partnerships, while simultaneously redesigning its tariff structure to improve the underlying trends in the mobile business, and
- Launching leading edge convergent products and services for the enterprise segments, both large corporations and small and medium businesses.
The focus of PT is on the operational performance of its assets and on the sharing of best practices across the various businesses.
Furthermore, the expansion of international operations to multiple territories is one of the most important catalysts of value creation in the telecommunications sector and PT is no exception.
Portugal Telecom has been building a relevant portfolio of international operations that, in 2010, already represented circa 55% of revenues.
Portugal Telecom Group is structured by business areas which correspond to two large core areas: Business in Portugal; and International Business.
The Business Units are coordinated by the Holding company, led by its Executive Committee, with support from the corporate centre.
The subsidiaries companies’ reporting is functional, not based on hierarchy and, therefore, it is possible to assure effective articulation.
The gTLD project pursued by PT Comunicações, S.A., on behalf of Protugal Telecom Group, is considered a major project to further integrate all the companies of the Group through one of its most iconic trademarks and provide a shared platform to partners and investors.
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