18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.VIVOTelefonica Brasil S.A.markmonitor.comView

i. VIVO is the Applicant’s distinctive and most recognized household brand. The goals of the applied-for gTLD are set forth in 18(a).

ii. From the Applicant’s perspective, .VIVO may bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to gTLDs (or even ccTLDs) has disappeared, the .VIVO top-level domain is currently intended to be unambiguous as regards:

the identity of Telefonica Brasil S.A. as the Registry Operator;
the source of the content and services offered under the .VIVO gTLD;
the affiliation between the Registry Operator and the gTLD; and
in term, and at the discretion of Telefnica Brasil S.A., the affiliation between the Registry Operator and any third party that is authorized by Telefonica Brasil S.A. to register and⁄or use one or more domain name registrations in the .VIVO gTLD.

iii. As mentioned in18(a), key reasons why the Applicant is applying for .VIVO include, but are not limited to:

Improving the presence of the Applicant and the VIVO brand online and improving the online relationship between the Applicant and its customers;

Securing and protecting the VIVO brand as a generic top-level domain;

Reflecting the Applicant’s key brand VIVO at the top-level of the DNS’ hierarchy;

Providing stakeholders of the Applicant with a recognizable and trusted identifier on the Internet;

Providing safety and security for stakeholders; and

Providing a central point of access for users.

iv. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .VIVO top-level domain:

1. Reservation and registration of domain names in the name of Telefonica BrasilS.A.. It is likely that this will be the scenario that Telefonica Brasil S.A. will put in place during the first months or even years of operation of the .VIVO gTLD. These names may include, but are not limited to:

descriptive names, referring to the actual day-to-day business activities of the Applicant or its Affiliates;
descriptive names, referring to the internal departments of the Applicant;
descriptive names, referring to the subsidiaries, affiliates and⁄or joint ventures of the Applicant; and
potentially also names relating to other stakeholders of Telefonica BrasilS.A., to be determined by Telefonica Brasil S.A. following ICANN’s award and delegation of he .VIVO gTLD to Telefonica Brasil S.A.

2. Launch of the TLD. If and when implemented by the Registry Operator, this is likely going to be a gradual process, whereby selected third parties that meet certain criteria, which Telefonica Brasil S.A. will be entitled to set at its own discretion, may register domain names in the .VIVO gTLD. These processes may include the following:

a. Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements determined by Telefonica Brasil S.A. at that point in time to choose and, where allowed by Telefonica BrasilS.A., to register the domain names that are identical to their trademarks.

b. Land rush and general availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.

c. Depending on the terms and conditions in force at the time of launch of the gTLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the gTLD (i.e., Telefonica Brasil S.A.). In any case, Telefonica Brasil S.A. reserves the right to impose additional and other restrictions from time to time at its sole discretion.

v. Given the fact that the Applicant is a company that is established in Brazil, it is subject to national privacy and data protection rules and practices. In particular, given the fact that the Brazilian data protection authorities have issued strict guidelines, Telefonica Brasil S.A. will at all times be obliged to carefully consider and, where applicable, implement these policies, and this prior to and during the operation of the .VIVO gTLD.

vi. At this stage, Telefonica Brasil S.A. has not developed concrete and tangible plans in order to move its online activities from vivo.com.br and many other active domain names used by Telefonica Brasil S.A. and its subsidiaries, affiliates and joint ventures. However, the Applicant has different ways to make existing and future customers, visitors and stakeholders aware of the (gradual) development of a new online environment under the .VIVO TLD, including but not limited to:

Direct and indirect marketing and branding initiatives;
Brochures and advertisements in newspapers, magazines, etc.;
Internet advertising campaigns, including paid search, pay-per-click advertising, etc.;
Having Internet traffic to the vivo.com.br or other domain names resolving into domain names registered in the .VIVO gTLD, which builds awareness with Internet users that the .VIVO gTLD exists; and
Email marketing campaigns.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail