18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Aerovías del Continente Americano Avianca S.A., the national airline of Colombia, serves over 45 destinations, including 21 countries and 24 international regions, and carried over 14 million passengers in 2011. The mission of the .Avianca TLD is to control and promote the Avianca brand, and to increase the quality and diversity of our offerings to our customers, partners, suppliers, and the airline industry.

We intend to manage the TLD closely, using it for internal purposes and intracompany communications primarily. To that end, we will not be offering any domains outside of the company, except to our affiliates, and we expect to have 380 Domains Under Management (DUMs) by the third year of operation. Our financial response in questions #45 though #50 go into detail on our funding, cost and revenue projections.

Similar gTLD applications: (0)