18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.RUGBY||IRB Strategic Developments LImited||gmail.com||View|
The .rugby TLD is intended to benefit internet users by enabling persons, entities and organizations with an affinity for rugby to communicate more easily and effectively with each other and with all internet users. Internet users will benefit from a more distinctive and trustworthy internet experience in dealing with .rugby domain registrants and users. The IRB expects to provide an ample supply of relevant and available domain names for interested persons to claim an internet presence within the .rugby domain space. Today, people, entities and organizations with an affinity for rugby, or any other sport, do not have any particular top-level domain space catering to their needs, but instead use a variety of the existing gTLDs and ccTLDs without any consistency.
The goal is to promote the IRB’s online infrastructure and services to encourage internet users from around the world to interact online with each other. Millions of people and entities identify with the sport of rugby, and therefore may benefit from registering and using .rugby domain names to communicate. The IRB seeks to make .rugby domain names ubiquitous among people, entities and organization with an affinity for rugby, by creating a recognized platform for them to express themselves online.
In order to achieve this goal, the IRB intends to provide a trusted and secure domain space, with industry standard service levels. The IRB has chosen ARI Registry Services as its back-end registry services provider, with the expectation that ARI will deliver world class service to the IRB and to all .rugby domain registrants and users.
The TLD will provide an alternative to the current TLDs, focused upon the sport of rugby. The TLD will serve as a differentiation force, as a distinctive name space that simplifies users’ choice to interact with people, entities and organizations with an affinity for the sport of rugby.
The IRB expects that many users will be able to directly navigate to intuitive .rugby domains and subdomains, saving time and resources from first accessing a search engine.
It seems there will be many new TLDs, including a number of TLDs corresponding to sports (e.g., .sport, .basketball, .surf). Therefore, it is expected that consumers will learn to distinguish the new TLDs from the existing TLDs and from other new TLDs. The very use of domains within the .rugby TLD ultimately should impact competition by lessening the amount of other domain registrations that .rugby registrants register and maintain with existing registration providers. This effect, multiplied by many new TLDs, should result in increased competition among the existing registration providers. They will need to compete more fiercely for the remaining business interest in their existing TLDs, and with many new organizations offering use and⁄or registration of new TLD domain names. The logical effect should be lower pricing and better service for all internet users.
Today, it is often difficult to find a relevant and easily available domain name from existing registration providers. Even if one is found, often pricing is prohibitive because the domain name is only available on the secondary market. All new domains must be purchased from third parties and then managed as intellectual property assets. These expenses and complications can be dramatically reduced over time. The .rugby TLD will allow people and entities with an affinity to the sport of rugby to innovate, and to create many uses for domain names, which with today’s restrictions on the availability of domain names are too complicated. An ample supply of immediately available, relatively inexpensive domain names relevant to the sport of rugby is likely to pay dividends in ways we do not currently foresee.
The TLD is intended to function with leading-edge technologies and business practices, ensuring a trustworthy and positive user experience. The goal is to promote the IRB’s online infrastructure and services to encourage internet users with an affinity to rugby to interact online with each other.
More specifically, the IRB intends for users to perceive the TLD as a trustworthy indicator of the source of online information and services relevant to rugby,. The IRB intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks, as further described in response to Questions 28 and 29.
In addition, the .rugby TLD will provide an easily navigable and predictable domain name space. For example, geographicnames.rugby for localized websites, and product.rugby for websites related to products relevant to rugby. All of this will lessen users’ confusion when interacting online.
The .rugby TLD will be open and unrestricted, allowing anyone to select an appropriate .rugby domain name for his or her own legitimate purposes. Bad faith and other illegal uses of .rugby domain names will not be tolerated. The IRB will implement an Acceptable Use Policy to include safeguards to protect the game of rugby from a sporting, integrity, reputational and ethical perspective as further described in response to Question 28, and also will implement the UDRP, URS and all other ICANN-required rights protection mechanisms. Further, the IRB will implement additional rights protection mechanisms as described in response to Questions 28 and 29.
The IRB intends for users to perceive the TLD as a trustworthy indicator of the source of online information and services. User trust is enhanced when users are confident that their private or confidential information is securely protected. The IRB intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks. With respect to WHOIS data, The IRB intends to comply with ICANN policies and otherwise to ensure that complete and accurate WHOIS information is readily accessible for every .rugby domain name.
The IRB intends to deploy DNSSEC and to comply with all of the other policies and practices required by ICANN in the Registry Agreement and⁄or via any Consensus Policy. And of course, The IRB complies with all applicable laws and regulations relating to internet security and the privacy of users’ confidential information. Furthermore, The IRB [uses physical, electronic and managerial processes to safeguard users’ private or confidential information, both in terms of internal security and as it relates to data provided by external web users.
Where user data is requested on an IRB web site and stored by a third party, the IRB requires the third party to undertake the same high level of security. An example of this is the registration form currently on rugbyworldcup.com where users can sign up to receive ticketing alerts for Rugby World Cup 2015.
Use of domains in the .rugby TLD will effectively outreach and communicate to the intended audience the availability of the TLD, not only for the specific purpose at hand but also for more general or intuitive purposes. For example, a user who first sees an advertisement for productname.rugby may later directly navigate to company.rugby to search for other products of the producer. Besides the IRB’s own specific efforts to communicate the newTLD to its intended audience, the IRB expects that audience and relevant media to further communicate the TLD as they communicate about the IRB, the TLD, and the many domain names, websites and services located at a .rugby address.
In sum, outreach and communication are important in order to achieve the projected benefits of the TLD, but also will be inherent via use of the TLD, and further will be enhanced by the viral nature of communications about the TLD and individuals and entities who use .rugby domains. As it seems there will be many other new gTLDs presented to internet users, it is expected that the outreach, communications and media relating to each of them, individually, will lead to collective benefit insofar as many internet users will quickly grasp the concept behind these TLDs, and will expect many companies to operate them in generally consistent ways.
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